The Point

APRIL 30, 2012

In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene. Maybe the people who unsubscribe from your emails aren’t really saying “I don’t want to hear from you again.”

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

JUNE 11, 2010

Inside, you’ll discover the secrets to success and core lead management principles that can increase response rates, convert more leads to opportunities, and accelerate the ROI from marketing automation software. Download your copy of the white paper here.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

The Point

DECEMBER 23, 2011

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification.

Enterprise Management 100

Enterprise Management Lead Qualification Case Studies Case Study 100

The Point

JANUARY 6, 2011

In the client scenario above, however, even if the email campaign in question were to generate a response rate of say, 4 percent, the two test cells would need to differ by a significant margin (much more than 1 percent) in order to achieve statistical significance. For example: 1,500 names x 4 percent = 60 responses.

Statistics 100

Statistics Sample Tools Broadcasting 100

The Point

NOVEMBER 25, 2013

Response rates and even ROI are the metrics that should guide your email strategy, not spam rates. B2B Marketing Campaign Measurement Campaign Planning Campaign Strategy E-mail email design email marketing B2B email marketing email best practices email deliverability email marketing best practices spam rates spam scores'

Deliverability 100

Deliverability CAN-SPAM Lead Scoring Lead Ranking 100

The Point

FEBRUARY 4, 2011

Marketing automation systems also make it easier to track the true ROI of marketing programs, so companies can make smarter marketing investments based on more than just response rates and Cost Per Lead.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

The Point

MAY 14, 2012

Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. . • Campaigns – moving beyond tactical, “batch and blast” campaigns to more tailored, triggered, multi-touch campaigns that build relationships with prospects and customers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

The Point

JULY 23, 2012

In addition, response rates from tactical campaigns are likely to be much lower — for the reasons outlined above — so companies need to spend more money to generate relatively few opportunities.

Demand Generation Agencies 100

Demand Generation Agencies Sales Qualified Leads Leads Lead 100

The Point

SEPTEMBER 29, 2011

A potential customer might have precisely the problem that a particular product or service solves and are anxious to solve that problem, yet may not feel as though they’re ready to buy and so fail to respond to the campaign; • response rates from tactical campaigns designed to uncover hot leads are likely to be much lower (since active buyers (..)

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

The Point

DECEMBER 16, 2011

Purchased lists also generate lower response rates, all things being equal, compared to rented lists, in part because (the theory goes) if someone has given their permission to receive ANY kind of email, as in the case of rented files, that individual is more inclined to respond to your campaign.

De-duping 100

De-duping Buy InsideView Broadcasting 100

The Point

DECEMBER 21, 2021

Direct mail is still an incredibly successful channel: open rates and response rates can be 3X email and other digital media. B2B marketers need to rethink digital-first strategies to better engage audiences who not only demand new experiences, but also may be tiring of overused tactics. – Lynn, Creative Director.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Trends 147

The Point

APRIL 9, 2013

Over the course of several campaigns, learning how your particular audience responds to different structure, topics, key terms – and then applying those lessons to each successive campaign, can increase email response rates substantially. Let’s say, for example, that your campaign tanks (never happens, I know.)

Email Campaigns 100

Email Campaigns Webinar Metrics Campaigns Paper 100

The Point

JULY 1, 2010

If you send two emails that are identical in every respect (copy, design) but have different subject lines, and Subject Line A generates a higher open rate than Subject Line B, you can reasonably conclude that A outperformed B.

Open Rate 100

Open Rate Wikipedia Click Rate Banners 100

The Point

MARCH 26, 2010

As with lead scoring, companies embarking on a lead nurturing program should be prepared to evaluate – and optimize – their content strategy on time: swapping in new content as it becomes available, and swapping out content when response rates suggest it has become tired or outdated or simply inappropriate for that stage in the program.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Scoring 100