Paul Gillin

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How to Calculate Social Marketing ROI

Paul Gillin

Customer surveys; renewal rates; referrals; incremental business; testimonials; Net Promoter Score. Renewal rates; incremental business, response rates, event attendance; testimonials; Net Promoter Score. Newsletter subscriptions; online community activity; response rates; event attendance; testimonials; feedback volume.

ROI 50
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Sensible Talk About Social Media Measurement

Paul Gillin

The book is chock-full of gems, ranging from useful asides like the fact that 40% is a good response rate for an employee paper survey, to the exhaustive list of 27 different types of conversations in chapter 4. While there are a whole lot more tools they can use to do that today, the noise level is also a whole lot higher.