B2B Marketing Traction

OCTOBER 6, 2011

We had to send a couple of reminders, but over time got a 30% response rate from my client’s list. The answers to our survey questions showed a pretty lukewarm response about Facebook (only 40% even used it, and most only for personal use), but 70% used LinkedIn and mostly for business purposes.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

APRIL 13, 2010

While this tactic can add 10-20% to your show expenses, it gives you more marketing touch points and can yield a 30-50% or more increase in response rate. Send follow-up messages after the show. Spend the money! Create a one-on-one meeting space for private meetings with key people and customers.

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

B2B Marketing Traction

MARCH 19, 2010

Then track the results to see if there is an improvement in responses or email reads and click-throughs. Have you been able to identify a day on which your email read and/or response rate is higher? What have you found from your B2B email marketing campaigns? What day is it and whom do you target?

Email Marketing 100

Email Marketing B2B Marketing Campaigns B2B 100