Everything Technology Marketing

MARCH 25, 2014

Lack of partner commitment is the greatest alliance marketing challenge (42 percent), followed by lack of resources (39 percent). A majority of alliance professionals (62 percent) expect the number of partners they work with to increase over the next 12 months.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

DECEMBER 11, 2013

From defining deliverables to knowing when you’ve achieved your goal and may proceed to the next phase, these questions touch the rest of your work in countless ways. It’s difficult to overstate the importance of this stage — it creates the guidelines (and sometimes guardrails) for everything that comes after.

Analytics 100

Analytics Marketing & Strategy Marketing Strategy Paid Search Agency 100

Everything Technology Marketing

NOVEMBER 23, 2010

What segmentation approach worked for you? Additional Resources on Market Segmentation Market Segmentation and Best Customers [link] B2B Discovers Market Segmentation [link] Business to Business Segmentation [link] B2B Segmentation Strategies [link] Segmenting Customers: How to do it efficiently to improve enterprise products [link]

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

AUGUST 22, 2010

Many companies don't segment at all, segment only superficially, or copy segments that seem to be working for their competitors but without really understanding the rationale for selecting target segments. And many companies simply don't allocate sufficient resources for defining the right segments.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

NOVEMBER 14, 2009

As the CEO, we hope you will mandate that a GTM plan be created and reviewed before any resources are deployed to pursue a new market. Second, it helps allocate resources toward the most profitable opportunities and fosters focus. Second, it helps allocate resources toward the most profitable opportunities and fosters focus.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

MAY 24, 2010

Segmentation as a way to identify target markets that are an ideal fit and allow you to compete successfully while focusing your resources is the first step to understanding your strengths and weaknesses relative to the opportunities and threats in a market. Only with this knowledge will an intelligent marketing approach become possible.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

JULY 10, 2010

The framework starts at the bottom with the “Market Knowledge Layer” - the foundational aspects of understanding the market opportunity and customer problem - and then works its way up to tactical execution of marketing programs along the customer life cycle.

Work Management 100

Work Management B2B Marketing Marketing Management Paid Search Agency 100