Everything Technology Marketing

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You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)

Everything Technology Marketing

Resources to learn more about social media metrics The 10 Social Media Metrics Your Company Should Monitor Social Media Measurement: Are You Getting Value Out Of Twitter and Its Peers?

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Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

Should the CEO, COO, CMO, VP of Human Resources, or the marketing department be involved in making these decisions? Twitter, Facebook, LinkedIn, and several other sites provide a unique opportunity to build relationships with your customers – previously, one message was sufficient to promote a product or service.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Segmentation as a way to identify target markets that are an ideal fit and allow you to compete successfully while focusing your resources is the first step to understanding your strengths and weaknesses relative to the opportunities and threats in a market. Do you set it free and make it easily shareable via Email, Twitter, Facebook?