Resources, Tools, Trends and Twitter

Chris Koch

Resources

Tools

Trends

Twitter

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. This is the number of articles or blog posts that mention the product or service measured against the trend in sales. Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.

Social Media

Social Media ROI Lead Ranking RSS

How to use social media for B2B

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. It’s also important if we’re going to stop talking so much about the tools and start talking more about what to do with them. Search tools can help you mine that data.

Social Media

Social Media B2B Thought Leadership Peer-to-peer Media

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Chris Koch

Why the volume and quality of interactions with customers has to pass for social media ROI

How to use social media for B2B

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