KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective?

Keywords 100

Keywords SEO Research Resources 100

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. This activity generally occurs in the discovery phase, when users are looking for resources or solutions. Direct traffic. Paid ads traffic. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Optinmonster

MAY 4, 2021

Whether your site gets traffic through pay-per-click ads, organic traffic, or social media, you’ll find the right promotional idea for you. ” Page-Level Targeting : Target campaigns to specific URLs to personalize the user experience. Let’s get started. Offer an Exclusive Discount to Moms.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

KoMarketing Associates

JULY 19, 2016

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. What is it? SimilarWeb. What is it? Live HTTP Headers.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Optinmonster

MARCH 5, 2021

We’ll also include some helpful tools that you can use to make your holiday promotion successful. That’s where OptinMonster comes in: OptinMonster is the world’s #1 lead generation tool that makes it easy to promote your St. RafflePress also helps you quickly create a landing page for your contest with a custom URL.

Tools 90

Tools Work Management Marketing Management Paid Search Agency 90

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. What Is Traffic Attribution?

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Hubspot

JUNE 11, 2020

A strategy is only as good as its tools. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level. The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Content Marketing Analytics.

Analytics 101

Analytics Work Management Planning Tools 101

Launch Marketing

JUNE 8, 2022

Through expert resources and proven best practices, we offer the answers to all your content marketing questions you have about the length of specific content pieces. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram. You might be asking questions such as “How long should a blog post be?”

Content Marketing 127

Content Marketing Paper Content SEO 127

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Optimize Your Landing Pages.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? What’s important here isn’t the specific results from this blog, but what those results say about how to get more traffic to your blog. Direct and referral traffic are highly correlated. How to get it?

Traffic 100

Traffic RSS Social Media Social Networks 100

KoMarketing Associates

SEPTEMBER 11, 2015

Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively. By using traffic performance reports and conversion tracking , you can better understand user behavior to get the most out of your data. URL Campaign Tracking.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 96

Twitter Communities Network Marketing Tips 96

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Growth hacking tools you can use to create a gamified onboarding experience include Userlane and Masskom. Create a free tool that’s insanely useful.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good. Avoid relying on organic traffic.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Martech Advisor

AUGUST 21, 2019

Increasingly, a new category of customer traffic is coming into focus. Let's look at how dark traffic is impacting your marketing outcomes, and how you can get started with dark social tracking for better marketing attribution. When a user clicks on a copy-pasted link, it will appear as direct traffic to analytics programs.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The content formats that are successful in driving traffic and sales enablement efforts. It provides free information about website traffic, user behavior, and conversions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

KoMarketing Associates

OCTOBER 11, 2018

First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Make sure you’re looking at total traffic to account for content that’s accessed directly or through referral channels like social media, in addition to pages accessed via organic search engines.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Moz

OCTOBER 15, 2020

URL Inspection / Fetch & Render. Google provides us with a number of tools. The simplest and fastest is probably the URL Inspection tool. As of this filming, both tools still exist. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it.

SEO 64

SEO API Tips Best Practices 64

Litmus

MARCH 2, 2023

Launched in 2005, this tool has been the go-to platform for keeping track of everything from overall site traffic, to referral sources, to conversions, and so much more. Universal Analytics was the gold standard for tracking website activity for fifteen years… Until another ring tool was made. What is Google Analytics 4?

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Convert

AUGUST 11, 2022

Next, run them through a cluster tool to understand how people search at a higher level (this will give you better direction than combing through thousands of KWs). If you have a lot of search terms, you might need to use the API, or a tool like the Google Analytics Google Sheets add-on (it’s free). link] (cost is $151.77

SEO 80

SEO Keywords Intent Analytics 80

Scoop.it

JUNE 29, 2021

If you build a website and want it to generate traffic and conversions, you have to give it some continued attention. Anyone who tells you that you simply launch a website and the traffic will come is confused (at best) or intentionally misleading (at worst). There’s no such thing as a hands-off website. Increased authority.

Marketing Websites 68

Marketing Websites Curation Aggregators Social Media 68

Optinmonster

APRIL 23, 2020

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Domain Age, URL, and Authority. Recommended Resource: Need more website traffic? We have also had the joy of helping businesses to improve their Google E-A-T with resulting traffic increases.” Mobile Friendliness.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Biznology

FEBRUARY 24, 2014

Here are 11 tips and tools to jump-start your SEO. FIND SEARCH VOLUME FOR KEYWORDS: Now that you know the keywords that matter, use a tool like the Google Keyword Planner , WordSteam or Wordtracker to get search volume for specific keywords. 54% of people come to a website from a search engine (source: Forrester ).

SEO 80

SEO Tools Tips Long Tail Marketing 80

Moz

MAY 16, 2019

URL Inspection / Fetch & Render. Google provides us with a number of tools. The simplest and fastest is probably the URL Inspection tool. As of this filming, both tools still exist. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it.

SEO 70

SEO API Tips Content 70

Optinmonster

NOVEMBER 20, 2023

It has proved to be the most evergreen tool for boosting sales across several generations of buyers. First-Time Buyer Discounts If you have a ton of traffic to your eCommerce store but lower conversions, there’s probably a break in your website experience that you need to fix. It’s where you can access your MonterLink. And that’s it!

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, failing to optimize your blog posts and landing pages for search engines could cost you a lot of traffic and missed opportunities with potential clients. Keyword optimize ALT tags and image file names.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Optinmonster

JUNE 10, 2020

Get started today risk-free to start driving traffic, boosting conversions, and increasing sales. But depending on where your traffic is coming from, you may want to design your product recommendation to take a mobile-first design. Just check out this helpful resource on how to design your first campaign. Not a problem.

Product 84

Product eCommerce Terms and Conditions Template 84

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Over 90% of content gets no traffic from Google.

SERP 74

SERP Optimization Content Keywords 74

Biznology

FEBRUARY 15, 2019

The audit should include things like: URL, traffic or followers, activity, purpose of the asset, and any other easily collectable metrics that will help you determine which accounts are worth keeping. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). This Is Just Step One.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Optinmonster

DECEMBER 23, 2019

Now meet Google Search Console, Google’s open-book resource for all your SEO questions. Google Search Console (GSC) is a free tool provided by Google that allows website owners to take their SEO to a whole new level. And then you’d get the good news: “Today’s test is open-book. ”. But first… What is Google Search Console?

Google 62

Google Domain Lead Scoring Lead Ranking 62

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Take advantage of other tools. But was this ever really a good measure to begin with?

Twitter 48

Twitter API Thought Leadership Marketo 48

Optinmonster

JUNE 3, 2020

Grow your traffic, email list, and sales faster by joining OptinMonster today ! If you’ve never worked on an OptinMonster campaign in the past, check out this helpful resource on creating your first campaign. This will bring up the editing tools on the left-hand side menu. Current url is any page. And that’s it!

Terms and Conditions 83

Terms and Conditions Display Template Rules 83