|
•
Tuesday, November 11, 2008
To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. As always, if you have an additional tool or resource you'd like to share, please let me know.
|
|
•
Wednesday, August 11, 2010
This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process. Marketers are currently in a state of transition. How-to Articles and Case Studies. Examples of Successful B2B Social Media Marketing by TopRank. Social Media for B2B by Search Engine Watch.
|
|
•
Friday, April 30, 2010
Why An Effective Content Strategy is Fundamental to Effective Content Marketing. However, it is vital to incorporate a content strategy process so that you can deliver on the full promise of content marketing. Content strategy is the kissing cousin of content marketing. With that understanding, you are ahead of the game.
|
|
•
Wednesday, May 26, 2010
If you’re a regular reader of this blog, you know how strongly I feel about strategy. So hopefully it goes without saying that any social media marketing program should start with figuring out your goals, deciding what success means, allocating resources…. A blog takes more time and focus than a low-level Twitter/Facebook strategy.
|
|
•
Monday, June 14, 2010
Discover new resources for the business. Luckily, there are vast resources that are cheap or free! Strategic partnerships provide substantial opportunities to expand your reach, and stretch your resources — especially time, talent and dollars. Filed under: strategy. Tags: strategy 1) Your Company 2.0. It’s results.
|
|
•
Thursday, June 25, 2009
Kristina Halvorson ( @halvorson ) from Brain Traffic did an amazing presentation about Content Strategy as the Future of Marketing. 0160;It's thanks to Kristina that I've been presenting more about a greater focus on content strategy as THE critical part of a total content marketing strategy. Plan for one NOW.
|
|
•
Tuesday, December 16, 2008
Shared articles, resources, and blog posts that I found interesting. Discovered some useful blog posts and resources by using tweetscan. There are lots of great resources out there if you want to learn more about how to use Twitter to generate leads, and I’ve include links to several of them at the end of this posting.
|
|
•
Friday, June 27, 2008
31 Days to a Better Blog--Days 16 & 17: Heatmaps and Stumble Ads » Seven Strategies for Supporting Personal Learning Environments at Work. There are also some good resources at the Learning Technologies Centre PLE Wiki , including some images and descriptions of other peoples PLEs. The Bamboo Project Blog. Mine is here. Comments.
|
|
•
Thursday, June 18, 2009
0160; Be the expert content resource for your industry. Had the pleasure of presenting " Please Stop Talking about Yourself " at the Web Content Conference 2009 in Chicago this week. 0160; You can catch the PowerPoint presentation on creating media channels here, but for the PowerPoint averse, here are the top 10.
|
|
•
Sunday, March 7, 2010
0160; CEO’s today faced the enormous challenge of disrupting the inertia of a seller-centric organization and adopting strategies and technologies that shift the balance of negotiation and navigation of a purchase in favor of the buyer. 0160; Tags: Strategy Buyer Enablement. 0160; Transparency. Interaction. 0160; Why?
|
