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PowerViews with Koka Sexton: How to Leverage Social Media

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Leveraging social media is a familiar tactic for individuals. Companies have been a bit slower than individuals in realizing the power of social media. Companies have been a bit slower than individuals in realizing the power of social media. An evangelist for social selling — and a U.S. Stay Tuned.'

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Insights on Outbound Conference in Atlanta

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His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results. At the conference, Laura talked mostly about her success with social media: “Post with a purpose – teach them something.” (An Be relevant.”.

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PowerViews with Dave Munn: The Transformed Marketing Organization

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Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. Out of that group, about 70% to 75% said social media was useful or very useful. The social buyer is real and tends to be younger.

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PowerViews with Kyle Porter: How Can You Sell If You’re Always On?

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They’re on social media so that you don’t always have to be. There’s no silver bullet in sales, he said, but one of the biggest mistakes people make is to create content — a blog, a slideshow, a video interview — and not share it wisely and effectively on social media. Has one of your prospects changed jobs? Stay Tuned.

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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

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In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. How do you want to be perceived by the people who are visiting your social pages? Google Search: Jill Rowley Social Selling.

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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

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He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

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Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Via Social Media Examiner. Do you have a resource from your sphere to share? These are just a couple of things the latest trends indicate marketers need to be doing in order to maximize value for their brand.