search social 
The Point
FEBRUARY 28, 2023
In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. For others, it might be a lack of marketing resources. Why are channel partners leaving so much money on the table? Or an ad on LinkedIn.
The Point
JUNE 24, 2022
As in the consumer space, B2B buyers use a variety of content to research prospective purchases: social media, Google search, review sites. Key Finding 1: Buyers have all but replaced vendor-provided content. Less and less of that content is vendor-provided.
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The Point
APRIL 21, 2010
Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. convert that search traffic to measurable sales leads. So far, this feature is amongst the most-read content on the blog.).
The Point
FEBRUARY 8, 2011
In addition to tips, ideas, and opinions from some of the brightest minds in social media, the report also includes links to more than 60 articles and blog posts about blogging strategy, tactics, and best practices for B2B Marketers. Title blog posts with Google search results in mind.
The Point
FEBRUARY 22, 2010
Not only do the discussions live on in posterity on LinkedIn and in search results, but over time, if you respond intelligently and on topic (see note #2, below), you can accumulate a peer rating in the form of “best answers” in categories specific to your areas of expertise. Tags: Social Media linkedin. Tweet your response.
The Point
APRIL 23, 2020
If someone found your blog through search results, how easy is it for that visitor to subscribe to the blog or downloaded related assets? Assess social media strategy. Is your organic social media working hard enough? Is your organic social media working hard enough? Update your resource center.
The Point
AUGUST 25, 2017
In this digital/social media age, however, I’d argue that formal references are old-fashioned, of debatable value, and have outlived their usefulness. What’s their social media strategy? What other techniques or resources do you use to evaluate new marketing vendors? So what are the alternatives? Comments welcome.
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