Resources and Social Media - B2B Marketing Zone

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Including at least three social sharing options boosted the rate to 11.2%

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. They don’t have the time to sift through volumes of general search results.

Social Media

Social Media Social Marketing Media Planning

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Resources

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM).

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? Intimacy: This is measured by looking at the search terms used to find your site. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. Resources

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. I searched Wikipedia for information but couldn’t find an exact definition. It’s a way for organizations to further their role as a resource to their audience. So curated content is not something new.

Curation

Curation RSS Web 2.0 Content Marketing

Industrial Content Marketing is Not Just for SEO

Industrial Marketing Today

AUGUST 20, 2012

The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). They’ve heard/read that Google loves fresh content, therefore all they need to do is publish lots of content and they’ll be on the first page of Google’s search results. Why do I say that? Now What?”.

SEO

SEO Content Marketing Copywriting Content

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Success story #1: Manufacturer of electronic passive components We built an online parametric search application for the client’s website to help site visitors quickly find/build the exact part number based on selecting a number of design and/or performance characteristics. Take a quick poll.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

JANUARY 18, 2012

The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). Keywords – are they a good fit with actual search terms? Another useful resource is my free Step-by-Step Guide to Web (re)Design.

Marketing Websites

Marketing Websites CMS Development High Quality Lead Top of Funnel

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Resources In other words, it is time to walk the talk! Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. Search engines don’t convert, people do. Please leave your comments below.

Business Blogging

Business Blogging Optimization Web 2.0 Business

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. That’s the goal of every branding effort.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

How Blogs Help Manufacturers Enter New Markets

Industrial Marketing Today

AUGUST 11, 2011

Acquiring new readers (traffic) by using social media to announce your posts. It will make it easier for people to find you in search engines and blog posts will help to establish your knowledge and expertise in a new market. Positioning you as a thought leader in an industry where you have very little recognition.

Word of Mouth

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). Visit my company’s Web site to learn more about Boosting Your B2B Lead Generation ROI and Search Engine Optimization (SEO). The graph below shows the impact of number of blog articles on monthly leads.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Resources Copyright © 2010 Tiecas, Inc.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Resources Copyright © 2010 Tiecas, Inc.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Copyright © 2010 Tiecas, Inc.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Resources It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Copyright © 2010 Tiecas, Inc.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Social Media with Email Marketing – is it the Super Combo? Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. This is “social proof” and is how you begin to build a community around your business blog.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Copyright © 2010 Tiecas, Inc.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Think about new “arrangements&# of content as resource centers for prospects and/or customers. Resources All Rights Reserved.

Planning

Planning B2B Marketing Emarketing B2B

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Resources Wait a minute, isn’t that what Content or Inbound marketing is all about? Copyright © 2010 Tiecas, Inc.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Please share with your friends and followers: Related posts that may interest you: High-Performance Email Marketing for Attracting and Engaging Industrial Buyers Social Media with Email Marketing – is it the Super Combo? Resources Free Website Design Guide: Step-by-Step Guide to Website (re)Design. All Rights Reserved.

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Most B2B marketers find it relatively easy to create and use content to gain search engine presence. While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Having a search function on your website is no longer an option, it is a requirement. You need to move beyond the free Google Custom Search tool for websites. Create a more robust search application where engineers can select several design or performance parameters to find the exact part number. Resources of Tiecas, Inc.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Don’t be afraid of putting long tail keywords in your titles so that people searching for those words can find your post. You need to optimize yours if you want to be found in major search engines. It is all about them and not you. Do a bit of keyword/phrase research before deciding on a topic or a title of your posts.

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

I use it to research key words/phrases that people are using to search for answers to their particular problem. That led me to other popular search terms like blog content creation, content creation help, online content creation etc. Resources For example, “content creation.” Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ).

Optimization

Optimization SEO Buying Cycle Web 2.0

Content is the Foundation of Good Relationship Marketing

Industrial Marketing Today

APRIL 3, 2011

You are wasting your time and valuable resources if your content isn’t relevant and helpful to them. It is a combination of search optimization (SEO), development of relevant and engaging content, social media, PR and other outbound tactics that drive traffic back to the company’s Website. Think again!

Planning

Planning Work Management Marketing Automation Services Marketing Management

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Copyright © 2010 Tiecas, Inc.

Sales Management

Sales Management Pricing Price Marketing Websites

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Copyright © 2010 Tiecas, Inc.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Industrial Marketing Today

Social Media and B2B Marketing Do Pair Well

Social Media with Email Marketing – is it the Super Combo?

Webinars

Trending Sources

Have Digital Marketing and Social Media Killed the Industrial.

Webinars

7 Strategies for Using Content to Market Industrial Products

Business Value of Social Networking

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Variety of Content is the Key in the Early Stages of the.

Industrial and B2B Customer Engagement Simplified

Focus on Content in B2B Marketing

The 6 essential rules of a website redesign – Ignore them at your.

A Blogging Style to Call Your Own

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Content Marketing is Not Just for SEO

Successful Industrial Websites Require Part DiY and Part.

Website Evaluation Comes Before Site Redesign

The Twofold Benefit of Optimizing Marketing Content

Creating Relevant B2B Marketing Content: Walk the Talk

Optimizing Your WordPress Business Blog

How Relevant Marketing Content Helps B2B Branding

101 Tips from 50 Small Business Bloggers

How Blogs Help Manufacturers Enter New Markets

B2B Lead Generation Using a Business Blog

Generating More “Educated Leads” on a Small Budget

Deconstructing the Four Stages of the Industrial Buy Cycle

The Distribution Trap – How Innovations Become Commodities

Shortening the Industrial Buy Cycle in 5 Simple Steps

The Role of B2B Marketing is Shifting from Lead Generation to.

The Disconnect Between B2B Content Marketing and Customer Engagement

High-Performance Email Marketing for Attracting and Engaging.

How to Use a B2B Blog to Win Customers and Influence Prospects

Top 10 Clichés to Avoid in B2B Marketing Content

7 “Rs” for B2B Marketing Content Planning

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Are You Creating Irresistible Offers with Your Email Marketing?

Content Auditing and Mapping it to the Industrial Buy Cycle

Using Content to Move Prospects Forward in the Sales Cycle

5 Things Industrial Marketers Must Do to Attract Engineers and.

How to Make Your Business Blog Be All It Can Be

Content Creation Made Easy

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Content is the Foundation of Good Relationship Marketing

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Don't Count on Marketing Automation to Solve All Your Lead.

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