search social 
Customer Experience Matrix
JULY 16, 2009
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. These start with searching for articles to analyze.
Customer Experience Matrix
APRIL 30, 2019
Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. One well known example is DuckDuckGo , which positions itself as “a search engine that doesn’t track you”. I spy with my little eye…privacy systems! But there are plenty of others.
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Customer Experience Matrix
JUNE 14, 2013
Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important.
Customer Experience Matrix
FEBRUARY 1, 2010
Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. Tags: demand generation marketing automation social media online marketing.
Customer Experience Matrix
NOVEMBER 18, 2011
Social Media. The first wave of marketing automation features for social media is now several years old. These included making it easier to share emails and Web pages, tracking shares through embedded URLs, and monitoring social media conversations. But it's still worth taking a guess at what looks likely.
Customer Experience Matrix
AUGUST 30, 2012
Specific changes include: - a new contact database that is much more flexible than the original HubSpot database, allowing access to all types of email and landing page interactions within HubSpot and to social media activities imported to the system. The new database is built with HBase , which accesses Hadoop files.
Customer Experience Matrix
OCTOBER 21, 2010
Key conclusions are: "While customers have now broadly and deeply embraced new digital and social media channels of engagement, interaction and transaction, most senior marketers and IT executives admit their companies lack a clear understanding of how customers are using their channels and are not highly prepared to leverage those channels. .
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