Biznology

SEPTEMBER 24, 2010

I realize that the terms "social media" and "slowing down" are never to be used in the same post (let alone a headline!) according to the Secret Brotherhood of the Social Media Industry Public Relations and Hype Machine (the SBSMIPRHM for short ;-) ) but I did it. As for the rest of the social media options out there?

Social Media 80

Social Media SMB Media Customer Satisfaction 80

Biznology

DECEMBER 29, 2017

Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. Moreover, it turns out that the first place they look for solutions is not Google search and your website, but on social media.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

MARCH 2, 2018

If you want to reach more people and attract the best applicants, you should utilize online channels, such as job search engines. You can also use social media page of your company to promote existing jobs, which will be effective if you already have a large online following. We are living in a world that is highly-competitive.

Tips 139

Tips Eye-Tracking Internet Marketing Training 139

Biznology

JUNE 29, 2020

Social media tools — even the crafting of social media posts — can be formulated and automated based on the conclusions gathered from big data. Say for example you’ve learned that more people will search and interact with ads for your product at a certain time of day through the information gained from big data.

Marketing AI 104

Marketing AI Top of Funnel Customer Satisfaction Amazon 104

Biznology

MARCH 19, 2019

We’re expanding our editorial team and focus to address a broad range of business and technology topics and trends including AI, AR/VR, big data, blockchain, content marketing, customer experience, digital marketing, data security and privacy, eCommerce, the future of work, IoT, mobile, robotics, search, social media, and more.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. Social Media Examiner ). 96% of consumers have searched for product information from their mobile device.

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

MARCH 20, 2018

“In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” ” Blogger outreach is more PR than social media. ” Take your bloggers and social media influencers to lunch. ” The long tail of blogger outreach.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

FEBRUARY 25, 2019

Here are a few tools and tips to stay ahead of the curve: Social Media: There are now nearly three billion people around the globe using social media platforms like LinkedIn and Facebook for enhancing their business relations. Also, you can ask questions and get advice from peers and experts.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

APRIL 1, 2016

My client rattled off all sorts of evidence for why social media was becoming the new force in providing customer support. Customers go to social media, rather than to our company’s website, he concluded. Shouldn’t we move all of our investment to social media?” But my answer was “no.”

Allocation 80

Allocation Paid Search Agency Social Media Marketing Websites 80

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. Like this post?

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

AUGUST 29, 2017

My two-year-old WordPress blog, rnnr.us , has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). It also has nothing to do with the social media strategy and micro-influencer marketing practice I have with Gerris Corp.

Marketing Websites 172

Marketing Websites Marketing Analytics Tools SEO Google 172

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. The expansion of cobotics was dramatically stimulated in early 2020 by sudden universal requirements for social-distancing and increased work-from-home, in efforts to slow the spread of the COVID-19 pandemic.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

JUNE 23, 2015

Google has deep access to a large handful of social networking and bookmarking platforms, including reddit, Facebook , and others. But now, Google has the same all- access keys to back-end data on all your favorite social sites as they do now to your site. And not only Twitter, either. No longer is anything up for interpretation.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

OCTOBER 10, 2013

Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. Every business that uses the Internet to attract customers needs a content strategy and needs to devote some resources to keeping it current.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. I’ll prioritize this page for people who search for so and so search term!” Either code your own share me buttons.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

JULY 31, 2019

Resources are more Available to Entrepreneurs. With a plethora of online courses , training programs, and resources, even the most inexperienced startup owner can learn the ropes and understand the industry they’re entering. Precisely because of that, you need to secure some additional funding resources.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

AUGUST 14, 2013

We love to hear clients talking about social media, SEO, blogging and email marketing, but too often the conversations we hear center on “doing” social media, for example. Have you done basic keyword research to determine how your audience talks about (and searches for) information related to your content?

Paid Search Agency 80

Paid Search Agency Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

OCTOBER 7, 2015

This time, I entered in “social media,” “marketing,” and “blogging.” Same three keywords, and it came up with: 10 Things Your Competitors Can Teach You About Social Media. 15 Best Blogs To Follow About Social Media. Hot Trends will give you a live feed of popular trending searches. and Answers.com.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

OCTOBER 8, 2012

Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Look for a hosting service that provides enough bandwidth to support site pages, the types of media you’re planning to use and the amount of traffic you’re expecting to get.

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to?

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

OCTOBER 30, 2012

While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well. The content of what comes up on search when you’re searched for can be just about anything, as long as it’s compelling, comprehensive, accurate, and timely.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

MARCH 14, 2012

Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business? Do you already have a presence on Twitter and Facebook and want to know whether to allocate precious resources to another social media platform?

Google 80

Google Allocation Business Wikipedia 80

Biznology

NOVEMBER 7, 2016

Take into account your time and resources and, most importantly, be consistent. Then visitors can search for a particular video, or simply watch one after the next. YouTube is social; be a part of the community by sharing other videos and hopefully creators will share yours too. or “Subscribe to Our Channel!”. Experimentation.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

MARCH 24, 2016

Instead of wild food resources, we are continuously searching for the latest, greatest, and shiniest theme to occupy are minds and hearts. There’s a biological model to predict how animals behave in their search for food, called Optimal Foraging Theory. and social media not too long ago.

Web 2.0 80

Web 2.0 Digital Transformation Youtube Education 80

Biznology

FEBRUARY 5, 2016

Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. But most marketing plans follow a fairly straightforward path that depends on developing high-quality content and getting that content in front of customers on mobile, search, and social channels. And social. And search.

Planning 80

Planning Mobile Marketing Social Networks Search Marketing 80

Biznology

FEBRUARY 15, 2016

It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search to screen job candidates.

Social Media 80

Social Media Activities Media Resource Management 80

Biznology

MARCH 27, 2013

However, because of my social media profiles and the fact that I’m writing under my own name for Page One Power, I’ve had avenues of contact with dozens of webmasters and editors, but my most eye-opening moments have been when clients or potential clients have contacted me directly through my social profiles.

Ideal Customer Profiles 80

Ideal Customer Profiles Link Building Linkedin Profiling 80

Biznology

FEBRUARY 13, 2013

First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. And they’re throwing a lot more resources at the problem than you ever could. Photo credit: DigitalRalph.

Content Marketing 80

Content Marketing Content Marketing & Strategy Buying Cycle 80

Biznology

OCTOBER 13, 2015

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Trysoci.com is much easier to remember and use than www.meetsoci.com/soci-social-media-marketing-platform. You really must know this is true.

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. Resources, as in human resources , was the almost unanimous answer. The myths are most loudly spoken by those who think social media will replace search as we know it.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

SEPTEMBER 25, 2012

That said, I don’t want to start sounding like Anne-Marie Slaughter in her controversial article in The Atlantic, Why Women Still Can’t Have It All — because in the world of social media, many hands make light work! 2012 Top Social Media Celebrities: Watch Their Tweets & Like Their Facebook Posts!

Business 80

Business Twitter Work Management Social Media 80

Biznology

AUGUST 28, 2013

If the major holidays don’t inspire you, do an online search for any off-beat (read: “made-up”) holidays that might work for your niche. She specializes on the topic of small business tips and resources. When you are in a blogging jam, take a look at the calendar. Industry news.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

JULY 19, 2016

on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page as well as whatever other social media profiles that make sense. If it doesn’t, I’ll crop the image to make sure it’s optimized for social (~ 1200X630 ).

Facebook 80

Facebook Twitter Google Social Media 80

Biznology

NOVEMBER 9, 2015

At the same time, I see how the dealers’ time and resources have limited their exposure to and understanding of the opportunities being missed. However, they would do well to master the challenges of a rapidly changing digital landscape while expending energy, and redirect some resources to stay current with trends.

Word of Mouth 80

Word of Mouth Top of Funnel Digital Marketing Funnels Work Management 80

Biznology

MARCH 18, 2014

I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” The FDA is only beginning to offer guidance on how the pharma segment should handle social media communications, so it is unclear how regulations apply here.

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

Biznology

APRIL 17, 2017

On social media. Start your social strategy with your employees. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. Start your social strategy and planning with your employees in mind. That’s why they fail.

Social Media 143

Social Media Paid Search Agency Companies Media 143