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Anything Goes Marketing

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy.

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Wake up and Send More Email

Anything Goes Marketing

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. more educational than promotional) Welcome Program to ramp up new email subscribers on the resources available to them.

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Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

Suppliers are looking for ways to help out their partners Social media in B2B marketing is still at its early stages but expect this to grow enormously for the next summit The key across all of these topics is sales/marketing alignment. It may also be the most difficult part.