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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain.

36 Sensational Social Media Stats and Facts

Webbiquity

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media. Wayne Breitbarth and David Meerman Scott Thinks You Should Be More of a Resource. Rifles trump shotguns in this case!

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. social advertising on LinkedIn, programmatic networks like Choozle) that. how we invest our resources. Look for.

10 Top Marketing Thought Leaders in Social Media

Webbiquity

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. But—what if you had to answer on the spot? Meghan M.

Is there a place for social media in a boring business?

grow - Practical Marketing Solutions

Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. Why would I participate in social media?”

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? State of Search ).

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. huge part of social media is understanding your audience. Sort of.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. social advertising on LinkedIn, programmatic networks like Choozle) that. how we invest our resources. Look for.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation Blog

Tweet Five years ago, Dell had little presence on social media. Since then, Dell has invested millions of dollars’ worth of time and resources to join those conversations. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online.

24 reasons SEO and social media are inextricably linked

Biznology

22% say social media. Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. That’s a big mistake.

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25 social media listening aids to increase your hearing

Biznology

78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). To make sense of the noise, social media listening requires a process.

Social media, authenticity and the human brand

grow - Practical Marketing Solutions

Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” Social Accounts: The Resume of Your Life. Social media ambassadorship — The new professional skill?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. social advertising on LinkedIn, programmatic networks like Choozle) that. how we invest our resources. Look for.

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. The Benefits of Using a Social Media Content Calendar. Social media calendars improve efficiency.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

And in a recent  study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Search 133

What are The Most Popular Social Media Tools?

Haley Marketing

Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. Once inside the Relay dashboard, users have 539 social media image layouts and templates to choose from. Unsplash.

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How to Build Your Influencers in Social Media

Biznology

A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. In this webinar, I will be discussing all the things you’ll need to do to improve yourself, your position, your reputation, your attachment to and connection with the people who are already making things happen on the social mediasphere. You’ll go far!

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Flowtown.

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19 More Outstanding Social Media Marketing Guides

Webbiquity

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? The Dead Zones: When Not to Post on Social Media by Cool Infographics.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Social media fatigue?

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? How do I use my time and resources most effectively? Can social media ROI really be measured?

Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Thus, has begun the development of so many other social networking platforms, all with influencer potential and agendas. Sprout Social.

Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. After all, 69% of marketers are using social media to build a following. We've all been there.

How to Perform a Social Media Audit: Measure What Matters

Act-On

Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. There are slightly over 2 billion social accounts. Statistica tells us that 73% of US Americans had a social network profile in 2015. What is a “Social Media Audit?”.

Social Strategy for the Dogs. How social media is saving animal lives.

grow - Practical Marketing Solutions

Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. By also helping via social media, I hope that my “lives saved” tally reaches far beyond the paws I have in my home. They use it well.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me. Seriously: easy-to-use.

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Social media zombies and the 2 percent solution

grow - Practical Marketing Solutions

Social media zombies have turned the world of service upside-down. During the process I searched for all the help I could get from experts and published best practices. They attack, attack, attack … like social media zombies. The social media undead kept battering them relentlessly, wave after wave. like social media zombies.

3 Ways Social Media and SEO Can Work Together

KoMarketing Associates

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Link building done on its own is not nearly as effective as it can be when incorporating the social media teams’ efforts.

How to Optimize Your Social Media Profiles for Search

Hinge Marketing

When people think of search engine optimization (SEO) , they often think about ensuring that their website or their key content words will rank well. While this is important, one often overlooked way to optimize your company's ranking on search engines is through your firm’s social media profiles. LinkedIn remains one of the fastest growing social media sites.

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

Social media is an essential part of the marketing mix. Here’s why: Social media is becoming as important to customer service as the telephone. Social media is indispensable for promoting your content. Social media is one of best ways to get leads. That’s clearly not as effective as email, but social holds its ground. Back to you.

Social Media Believe it or NOT!!!

grow - Practical Marketing Solutions

On our latest podcast episode, Tom Webster and I dug deep into the bowels of the Internet to explore some of the most amazing facts and figures from the social web. It’s social media BELIEVE IT OR NOT! The number one social network in the world (it’s NOT Facebook!). Our podcast is also broug ht to you by  Voices Heard Media. I’m a data junkie.

How To Measure A B2B Social Media Program

KoMarketing Associates

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released  by Regalix. Social Network Analysis.

How to Build a Social Media Army

Hubspot

While your social media strategy may not call for the same techniques required to defeat a super villain, marketers can learn a thing or two from the Avengers. Here are a few ways that social media marketers can embrace their inner superhero and build their own social media army. Marketers should think about social media in the same way.

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Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

Especially on social media. This underscores Rule #1 for hosting a LinkedIn group : If you want to offer value and not another useless spammer’s bulletin board, you must commit the resources to manage and moderate it. You can then run an Advanced Search on LinkedIn to find hundreds or thousands of prospects who match this audience. 2. It was cringe-worthy.

You’re doing a terrible job with search and social

Biznology

My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. Social Media is an Afterthought. Positive Social Shares/Mentions.