KoMarketing Associates

JUNE 29, 2016

Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. Salesforce app ecosystem. Future trends. Data Science. Highly Selective.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Full Circle Insights

FEBRUARY 24, 2022

Additional Resources. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. Additional Resources. Like Salesforce on Facebook: [link]. Follow Salesforce on Twitter: [link]. Become a fan of Full Circle Insights: [link]. Follow Full Circle Insights on Twitter: [link].

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Liveintent

NOVEMBER 29, 2022

Additional Resources. Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc. Like Salesforce on Facebook. Follow Salesforce on Twitter. Follow LiveIntent on LinkedIn. Visit LiveIntent.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. He writes, "I dont have to spend my day with my head buried in Salesforce.com. The idea seems to be catching on and now there are multiple sites publishing details of how to get your leads of Salesforce.com.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

ViewPoint

AUGUST 28, 2013

Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Twitter: @stein_nick. The next PowerViews will be with Chris Snell of Care.com.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

Customer Experience Matrix

MARCH 25, 2009

Rather, salespeople must focus on what only they can do – provide nuanced, personal service – and delegate other tasks to resources that can handle them more cheaply and often more quickly. In many cases, those resources will be automated systems that are run by marketing. Yes, sales could duplicate those systems for itself.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

Heinz Marketing

DECEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. What I like best about the product is how it is integrated into Salesforce.com. Everything can be done within Salesforce.com. Without further ado…. Today’s post is about Sales Intelligence platforms/tools.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Heinz Marketing

MAY 12, 2020

They could also practice leading the conversation with an internal resource, either a peer or coach, to get feedback on their non-verbal behaviors, such as eye contact and voice tone, prior to the meeting. At a minimum, the salesperson should test the camera and carefully frame their shot before the meeting. Engage Every Stakeholder.

Peer-to-peer 140

Peer-to-peer Salesforce.com Marketing Management CMO 140

Salesforce Marketing Cloud

JUNE 28, 2022

August Scott is the manager of Physical Security Technology Systems, where she leads a team responsible for the deployment, maintenance, and administration of all Salesforce.com global security systems. Members of Outforce, Salesforce’s employee resource group for LGBTQ+ employees, at the company’s 2022 Global Equality Leadership Summit.

Salesforce.com 95

Salesforce.com Viral Marketing Work Management Training 95

Outreach

MAY 31, 2019

Today, SEPs (Sales Engagement Platform) provide sales reps with a place to do their real work while seamlessly syncing data back and forth with Salesforce.com. However, CRMs have never been a place for a rep to do the work they need to do—engaging customers, closing deals and growing accounts. The best of both worlds!

CRM 72

CRM Salesforce.com Outreach Course 72

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. b2c marketing automation campaign management software enterprise marketing management marketing operations marketing resource management teradata'

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Lattice

JUNE 23, 2016

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. Because security never takes a holiday or a break, it should be a constant concern for anyone driving down the street in a car, even if you’re only going 5 mph.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Seismic

FEBRUARY 10, 2020

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. How do you define sales enablement at your organization?

Marketing Analytics Tools 97

Marketing Analytics Tools Salesforce.com Cross-Selling Thought Leadership 97

Customer Experience Matrix

NOVEMBER 5, 2009

My own answer boiled down to a perhaps-not-convincing “trust me, they’re really different”, although I’ve addressed the question in depth in the resources section of the Raab Guide Web site. Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Allocadia

MARCH 12, 2020

It doesn’t matter if results are measured through a CRM platform like Salesforce.com, a cross-channel campaign management platform Acoustic, or within a data lake, the two data sets need to be connected. Marketers need to connect investment data to their results data.

Planning 59

Planning Resource Management Budget Programs Salesforce.com 59

ViewPoint

AUGUST 14, 2013

You can connect with Koka and learn more about his work at LinkedIn via the following resources: LinkedIn: www.linkedin.com/in/kokasexton. The next PowerViews will be with Nick Stein of Salesforce.com. The more people you’re connected to, the bigger your sales pipeline. Twitter: @kokasexton. Stay Tuned.'

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

ANNUITAS

JUNE 18, 2012

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Customer Experience Matrix

JULY 10, 2013

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. Emails are delivered through ExactTarget. There are no real multi-step campaigns, however. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Target market challenges.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 20, 2009

For a more detailed description of this cycle, see Introduction to Demand Generation Systems in the Resources section of the Raab Guide. ActiveConversion assumes that other attributes will be stored in the external email system or Salesforce.com, and any selections using those attributes will be done in those systems.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

DECEMBER 19, 2011

An army of advocates can be a tremendous resource, but without a way to attract, nurture and direct them, they’re just a random mob. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

AUGUST 23, 2012

As before, vendors closer to the top have the most appropriate features for this segment, and those further to the right have the most similar customer base and company resources. The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Jackie Walts

MARCH 6, 2019

Ditto for diving into platforms like WordPress, ABM technology and some more advanced functions of Salesforce.com. There are more resources than ever to review profitable customers and highest potential prospects to find look-alikes. With new resources for appending data, you don’t have to wait for the prospect to give it up!

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. In a sense, Kenandy and PointClear function in similar ways to move strategic business processes out to more efficient and cost-effective resources.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

Varicent

SEPTEMBER 23, 2019

Additional Resources Like Salesforce on Facebook: [link] Follow Salesforce on Twitter: [link] Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc. With more than 5,000 solutions, 6.5

Enterprise Management 40

Enterprise Management Peer-to-peer Salesforce.com Work Management 40

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. As the tools for creating professional video have reduced production costs, innovative marketers like Act-On are shifting resources to video and seeing great returns. Linda and her team are taking a different path.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Adobe Experience Cloud Blog

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. This is the future, and it’s why we are proud to be the leading independent marketing software company today working with ALL leading CRM solutions, including salesforce.com, Microsoft Dynamics, SAP, Oracle, Netsuite, and SugarCRM.

Acquisitions 48

Acquisitions Enterprise Management Salesforce.com Work Management 48

Customer Experience Matrix

JUNE 14, 2013

Few marketers have the skill or resources to pull all these tools together for themselves. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Identity aggregators can link email, social media, and other addresses for the same individual.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Hubspot

OCTOBER 1, 2021

In addition to gathering reviews, it’s also a super valuable hub for resources, buyer’s guides and tailored expert advice when you’re upgrading your app stack. Salesforce.com (product). Not just for scrolling mindlessly, Facebook is another great resource for your CRM research and implementation project. Social CRM.

Communities 53

Communities CRM Lead Ranking Marketing Management 53

DealSignal

AUGUST 27, 2020

Salesforce is a registered trademark of Salesforce.com, inc. Note : All company and product tradenames contained herein are the property of their respective owners. CRM Data Health is a trademark of DealSignal, Inc. Automatically refresh your Salesforce CRM data & keep it healthy.

CRM 52

CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 52

Customer Experience Matrix

FEBRUARY 9, 2012

So it only makes sense to sell marketing automation to companies without adequate processes, content, and other resources if those companies understand they’ll need to add those resources later. Vendors who really want to expand the market beyond the resource-rich few should look in this direction.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It combines its own identity matching techniques with third party resources to consolidate the profiles across channels, add more data, and extract meaning from text.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

markempa

APRIL 13, 2015

In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Do not frustrate field salespeople with requests for brochures and marketing resources. on a real-time basis.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

The Mx Group

NOVEMBER 17, 2017

We are using salesforce.com as our CRM — how well will it work to support our efforts? For a deeper dive, please check out our on-demand webinar or visit our Resources page which contains many additional insights and research on ABM! Design and Content. Content Marketing. Interactive Content. Video Production. Digital Development.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95