Everything Technology Marketing

MARCH 25, 2014

Here are the Top-5 Trends in Alliance Marketing (for more details download the report ): Revenue generation (87 percent), demand generation (72 percent) and joint sales engagement (66 percent) top the list of alliance marketing program goals.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

FEBRUARY 21, 2010

This will get sales and marketing on the same page to share a common understanding and treatment of the leads in your funnel. The definition of the lead dimensions also acts as the standard for rating leads and determining whether they are sales ready or need more nurturing by marketing.

Lead Generation 100

Lead Generation Leads Lead Marketing Qualified Leads 100

Everything Technology Marketing

JUNE 22, 2010

Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210). Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.

Social Media 100

Social Media Customer Surveys Peer-to-peer Media 100

Everything Technology Marketing

NOVEMBER 14, 2009

As the CEO, we hope you will mandate that a GTM plan be created and reviewed before any resources are deployed to pursue a new market. Second, it helps allocate resources toward the most profitable opportunities and fosters focus. Second, it helps allocate resources toward the most profitable opportunities and fosters focus.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

JULY 10, 2010

Buyer Centric Tools & Content Layer The next layer "Buyer Centric Tools & Content" aims at creating deeper insight into the buyer to create the tools that inform message creation, marketing content, education of sales and marketing teams, creation of campaigns, etc. But that's content for another blog post.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

AUGUST 22, 2010

This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. And many companies simply don't allocate sufficient resources for defining the right segments. In complex markets, segmentation is not trivial.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

DECEMBER 11, 2013

With a collaborative balance of internal and external minds, a robust set of tools and resources, and defined goals driving actionable questions, your firm will have everything in place to not only achieve an incisive understand of its marketing and audience, but the way forward to greater success.

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100