Anything Goes Marketing

OCTOBER 8, 2007

StubHub can then evaluate which search engines and keywords resulted in the most sales and invest appropriately. The technology to capture the query string data so that it can be reported on Closed Loop Marketing, Query Strings, B2B, and Your CRM With B2B, many sales cycles are prolonged and may take weeks or months before a deal is closed.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

OCTOBER 20, 2009

You will need to push your organization to ensure you have the resources in place to create the necessary content for your lead nurturing efforts. If you think that product sales sheets are appropriate for lead nurturing, you will not achieve optimal results. Content is at the core of your lead nurturing efforts.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

JUNE 29, 2009

The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. Sales tools.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

FEBRUARY 18, 2009

If you're in sales you may also disagree as QBs typically get more of the glory but hear me out and you can have your own say if you don't agree. Running back : The players running with the ball on the ground are the inside sales/demand generation team (different companies give this group different names).

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

MARCH 11, 2007

I've found a few email tools and resources that you may find useful. Just plug in the audience size, your campaign costs (do this by holding and dragging your mouse up or down on the text field), the expected response (clickthrough rate) and conversion rate (number of sales in this case). Email Labs has a similar email ROI calculator.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

AUGUST 26, 2006

He has a number of resources that you can have a look at as well. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog.

Paper 100

Paper Lead Generation Generation Leads 100

Anything Goes Marketing

MARCH 7, 2007

Many marketers talk about how many leads they generated at an industry conference and how many of those leads turned into sales. Some companies rely on their sales team or demand generation team to follow up but do they really do this? Does a lead really want to get continuously nagged by a sales rep? This is crucial.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

MARCH 18, 2007

This depends on what are the type of resources that you have. For example, if the annual revenue of a company is below a 1 million, do not pass them on to sales or your call center to call directly. Sometimes spending more money up front saves you more in the long run.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

JULY 15, 2006

Besides having a purpose and objective for having a blog a company needs to dedicate resources and encourage the blog. In addition, ensure that they don't use too much marketing and sales terminology. They've gone away from the idea of using blogs as a straight up sales tool. This is the only way that it will be successful.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

SEPTEMBER 28, 2006

The good news is that your efforts should pay off as you should start to see higher sales and/or greater lead generation from the new web traffic you're getting. This is just the tip of the iceberg (no pun intended - OK, maybe I did intend it). You Searched. However, what if people come to your site but don't purchase anything right away?

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. Excellent research resources at the end of the book Clearly laid out plan on how to write white papers. The next question is - How do I create a white paper?

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

AUGUST 19, 2006

If you don't have a business blog, don't bother starting one as it's not worth it if you don't plan on spending any more time or resources on your e-marketing strategy. That was why we created this blog in the first place". Monitor and adjust. While this strategy may do the job, you may need to tweak a few things to seal the deal.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

FEBRUARY 21, 2009

In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. Insert company logo here] Dear FirstName, Thanks for registering to receive [insert name of resource] from CompanyX. As an added tip, include a picture of the sales rep.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100