The Effective Marketer

MARCH 13, 2012

Subcategory of Services: Important Resources. The firm boxed itself into a corner as it added content and did not have the resources to rebuild the site from the ground up. Here are a few ideas to get you thinking about the possibilities. Category: Testimonials. Category: Case Studies. Category: Careers. Subcategory of Products: FAQs.

Planning 100

Planning Allocation Ad Building Content 100

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JULY 21, 2009

What resources will it require? Why would you use a tool without first deciding how it will impact your brand, how it will impact your resources and how it will help you achieve your goals? There are several free online courses and resources on the web you can use to learn more about it. What is it for? Who is our target?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JULY 26, 2011

for Marketing Resource Management or Marketing Project Management , odds are you rely on email to keep your team in check. Alpha-Prod-Whitepaper-CopyV2.doc: Marketing Technology for Workflow and Productivity. Unless you have a system like what my company offers [shameless plug!]

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

SEPTEMBER 12, 2011

Check out this blog post from Marketing Experiments, “ 36 articles and resources to help you complete your next LPO project “, is a great starting point. So where do you go from here? After all, remember that it’s all about the landing page!

Landing Pages 100

Landing Pages Customer Surveys PPC Mobile Marketing 100

The Effective Marketer

DECEMBER 8, 2009

Quality varies: [link] Can you recommend other resources for free marketing knowledge? It is worth checking out, you have your work cut out for you. What else is out there, you may ask. This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

NOVEMBER 29, 2010

Watkis then states “ the most important activities for marketers are the establishment of marketing objectives, a plan for their achievement, a budget to support the plan, and the management of assets and resources to achieve the objectives ”. Profit and loss projection with a detailed marketing budget showing the allocation of resources.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

NOVEMBER 3, 2011

Bigger companies will allocate more resources, and depending on what you sell the online venue might require a bigger piece of the pie versus those that need to rely mostly on traditional channels to reach their audiences. Using the Benchmarks.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. There are several free online courses and resources on the web you can use to learn more about it. SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

FEBRUARY 9, 2012

You need to strategically determine where to spend your time – especially if you have a limited amount of resources” The quote above, from Marketo, is the key for your inbound marketing troubles. . “Increased output is not directly linked to a greater number of leads or customers or higher profit.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

AUGUST 10, 2011

We’ve all been there… if we only had more resources! Then review it and see if the content you had created still looks like the best you can do. Sure, in most situations content you create today was due yesterday. Whether you have 1 hour or 1 day, let it rest.

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

JANUARY 3, 2009

Without good judgement, they are a waste of resources. The management of the marketing team (or any other human resources available to the marketer) is probably the most important task one has in his or her hands. The effective marketer, therefore, uses the tools at his or her disposal in the wisest way possible.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JUNE 1, 2012

There are also a few very good free resources on the internet that you can read as you get started, such as: 37 Marketing Automation Best Practices , by David Raab. If implementing Marketing Automation seems like a daunting task, then I hope that this short “getting started” guide has helped to break things into smaller, manageable pieces.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

JULY 12, 2009

I hope the resources I listed will help you create better charts and presentations. If you know of other resources, please share! Cliff Atkinson has some great suggestions of places to get images from and the PresentationZen blog has a recent post that will help those trying to present technical information.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

MARCH 22, 2012

Your sales resources will often be in reactive mode. You have to be prepared to engage them throughout the cycle. The problem, though, is that marketers have to face the realities of the B2B Buying Cycle: You control less. You see less.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

AUGUST 14, 2009

This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JULY 16, 2009

Here’s a few additional options: Sales can talk about the company’s past to reinforce the message that the prospect is dealing with an established, solid player Human Resources can show new employees and interviewees what the company culture feels like by sharing photos of past events Volunteer organizations, once they see information, (..)

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box Tags: advertising, email marketing, small business resource This entry was posted on Friday, January 15th, 2010 at 12:11 pm and is filed under advertising, small-business.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 23, 2009

Other resources that will give you more insights into doing effective email marketing are MarketingSherpa and Marketing Experiments. So if you need to get up to speed on why you should do email marketing, and the basics behind that, you will find out by watching this class, otherwise just skip it.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 25, 2009

Yes, that’s where YOU have to start making decisions based on your goals, your availability, your resources, and on what’s important to you. And for all good that GTD, Covey, and other systems give you they never get into too much detail about how do you decide what you should do first.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

MARCH 12, 2009

This is a GREAT time saver.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

JULY 5, 2009

If you are an experienced copywriter, what resources do you use that you recommend others? Thanks a lot for linking to my blog, The Copywriter’s Crucible, in your resources section, much appreciated. For a nice article about features and benefits, check out Michael Fortin. The difficult part is to get people to read… and buy!

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 19, 2013

Includes infographics, videos and resource links in an engaging design. The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. The Xerox logo is a small image at the top and bottom ofthe page.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Includes infographics, videos and resource links in an engaging design. The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. The Xerox logo is a small image at the top and bottom ofthe page.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

OCTOBER 13, 2010

I know, everyone talks about how important the customer is, etc but very few companies really put the necessary resources behind that. Sure, this is not new, but he suggests that “companies need to have an intensive, omnipresent approach to dealing with their customers&#. Does this sound like your company?

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

FEBRUARY 16, 2011

Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. Regardless of what people think about MA it’s getting funding, and it’s growing. Reply Daniel Kuperman says: February 22, 2011 at 1:37 pm @Robin, thanks!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100