KoMarketing Associates

DECEMBER 19, 2018

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Research showed that they are getting their data from several resources, such as social media (68.2 percent), surveys (74.3 percent).

Marketing Report 132

Marketing Report Resources Paid Search Agency Analytics 132

KoMarketing Associates

JANUARY 31, 2017

While much of what I wrote still remains true, the tools and resources continue to evolve and improve. In this article, I’ll detail eight resources I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets. Google Search Tools.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

APRIL 16, 2015

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. If your organization is in the process of implementing schema markup or wants to test the effectiveness of implementation, Google’s structured data testing tool should be a valuable resource.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

JULY 13, 2021

When it comes to the top challenges related to successful retargeting , most B2B marketers (38%) stated that it was the resources available to them. Identifying the Lack of Marketing Resources. This is not the first time that marketers have pointed to a lack of resources as a prime obstacle. About 36% cited brand image.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

APRIL 26, 2023

Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. About 11% of respondents admitted to being “unsuccessful” in this area altogether.

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

KoMarketing Associates

AUGUST 25, 2021

As marketers begin to struggle with both paid and organic search, previous research indicates that their lack of budget and resources may be contributing to the issues. The majority (64%) cited a lack of budget and resources as their top issue.

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

KoMarketing Associates

APRIL 5, 2022

About 42% of respondents claimed that poor quality data results in wasted resources and additional costs, and 39% said it negatively affects the customer experience. Missing a high-value prospect results in missed revenue, while targeting an account that’s unlikely to make a purchase is a complete waste of resources.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

AUGUST 31, 2021

Sprout Social conducted its “Sprout Social Index XVII: Accelerate” report, and statistics indicated that 46% of marketers claim their organization only views social media marketing data strictly as a marketing resource. Fortunately, the majority (55%) said that they are using social data to better understand their target audience.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

KoMarketing Associates

OCTOBER 5, 2021

In terms of the top challenges, most marketers (39%) cited a lack of training/resources/knowledgebase. About 32% said that they had a lack of management resources, while 31% cited a lack of budget. Only 20% of respondents said that they were doing so, while 26% claimed that they weren’t sure.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

KoMarketing Associates

SEPTEMBER 9, 2021

Sprout Social conducted its “Sprout Social Index XVII: Accelerate” report, and data showed that 47% of marketers claim that social data is viewed as a resource that influences strategy for multiple teams. That being said, 46% say that their organization only views social media marketing data as strictly a marketing resource.

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

DECEMBER 6, 2022

MoEngage and ClickZ collaborated to publish the “Future of Marketing: Why Personalization Matters” report, and statistics indicated that the majority of marketers (64.2%) are being challenged by a lack of budget and resources for personalization.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

FEBRUARY 9, 2022

Missing a high-value prospect results in missed revenue, while targeting an account that’s unlikely to make a purchase is a complete waste of resources. Overcoming Account-Based Marketing Obstacles.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

MAY 3, 2022

The majority of respondents (71%) are challenged by outdated data, while 64% do not have the time or resources to implement a more effective process. Furthermore, 52% still do not have a standard operating procedure for marketing and sales teams to keep data up to date.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

AUGUST 9, 2022

Creating an effective strategy (48%), insufficient budget/resources (46%), and data quality (37%) were named the top challenges in this area. That being said, most marketers (59%) agree that they currently have “the right amount” of channels in place.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

JANUARY 11, 2023

However, they are up against several obstacles, including budget challenges (29%) and a lack of resources/personnel (24%). About 23% stated that they have an unclear ABM strategy, and the same percentage said that they still find it difficult to measure ABM success.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

KoMarketing Associates

JULY 20, 2021

The majority (47%) at least “somewhat agree” that allocating more time/resources to lead nurturing efforts would improve their conversion rates. Although email is helping marketers in this area, many still think that there is room for improvement, according to the report. Thirty-seven percent “strongly agree” with this sentiment.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

MARCH 8, 2022

Marketing automation is only as effective as the resources dedicated to utilizing and optimizing it to the fullest potential, and this isn’t easy work,” stated the researchers behind the report. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

FEBRUARY 8, 2022

At the moment, most marketers (55%) say that they only “somewhat” have the data they need to make effective decisions on where to spend marketing and sales resources. Measuring results (38%) is the most challenging aspect of leveraging data to drive demand, followed by identifying target audiences (37%).

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

MAY 18, 2022

Additionally, 42% state that poor data quality has resulted in wasted resources and excessive costs. Experian released the results of a survey detailing global trends in data management, and statistics suggested that most organizations (52%) are still making the customer experience a top priority.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

KoMarketing Associates

AUGUST 3, 2021

In regards to gaining a competitive advantage, most respondents (60%) claimed that it is imperative to invest more resources into social media. Nearly 45% of marketers will boost their budget by up to 50%, while 9% of respondents said they anticipate a rise of more than 100%.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

KoMarketing Associates

JUNE 3, 2021

In terms of gaining a competitive advantage, most marketers (60%) said that it is imperative to invest more resources into social media. About 45% of marketers will increase this budget by up to 50%, and 9% of respondents expect a rise of more than 100%. Investing More in Social Media Marketing.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

JULY 14, 2021

However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives. Investing in marketing technology, also known as martech, has not always been a top priority for companies.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

JUNE 29, 2021

About 61% claim that leadership hasn’t made it a priority, while 47% said that they do now have the financial investment in resources. In terms of the reasons why marketers don’t take a strategic approach to managing content, the majority (68%) cite a lack of processes. Content Marketing Strategies and Tech Marketers.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

KoMarketing Associates

APRIL 13, 2022

Additionally, most respondents (64%) stated that their marketing budgets are increasing from last year, which indicates they’ll likely have the resources to reach their goals. In general, the majority of marketers (37%) are “confident” that they will be able to achieve their marketing objectives in 2022, and 31% are at least “hopeful.”

Personalization 239

Personalization Marketing Budget Content Statistics 239

KoMarketing Associates

OCTOBER 14, 2021

This was followed by strategy issues (34.8%), lack of resources (32.9%) and pandemic-related issues (27.9%). However, this does not mean that marketers have not seen their fair share of challenges, especially amidst the Covid-19 pandemic. Over the past year, the majority of marketers (37.6%) cited budget cuts as their top SEO challenge.

Marketing Report 264

Marketing Report SEO Planning Marketing & Strategy 264

KoMarketing Associates

MAY 11, 2021

Fortella conducted the “State of B2B Marketing 2021” report, and statistics indicated that B2B marketers are still faced with several obstacles, and budget and resources (64%) are at the top of the list. This was followed by tracking/measurement (46%), data quality (42%) and talent/team (36%).

B2B Marketing 292

B2B Marketing B2B Statistics Differentiation 292

KoMarketing Associates

MARCH 3, 2021

Marketing and sales automation are great tools to leverage scarce resources and accelerate digital lead generation,” wrote the authors of the report. This is compared to 42.4% among those with mid-level automation, and just 30.6% among marketers with low-level automation in place. But simply owning the tools is not enough.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

KoMarketing Associates

SEPTEMBER 14, 2022

As marketers look to focus more on providing an optimal CX, previous research suggests that a lack of technology and resources has been a challenge. Only 2% said that their CX strategy was at its full potential. Leveraging Marketing Data for Customer Experience.

Marketing Report 192

Marketing Report Optimization Enterprise Management Advertising Agencies 192

KoMarketing Associates

NOVEMBER 10, 2020

About 67% said they have done so to modernize their technology, while 61% have adopted martech to improve their overall efficiency with less resources/staff. In general, most marketers (69%) say they have invested in martech to accelerate digital transformation. Only 1% of respondents said they were not currently investing in martech.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

KoMarketing Associates

OCTOBER 13, 2021

Nearly 61% said that leadership has not made it a top priority, and 47% said they don’t have the financial resources to do so. Most marketers (68%) cite a lack of processes when asked why they don’t take a strategic approach to content management.

Demand 234

Demand Content Marketing & Strategy Statistics 234

KoMarketing Associates

FEBRUARY 1, 2022

Most marketing leaders (68%) shifted their resources to product marketing during the pandemic, while 62% shifted toward digital ads. Furthermore, 84% thought that their strategies provided important opportunities for long-term impact. Over the past year, the same percentage agreed that marketing has grown in importance.

Customer Satisfaction 209

Customer Satisfaction CMO Marketing & Strategy Statistics 209

KoMarketing Associates

JANUARY 26, 2022

About 64% stated that they do not have the time or resources to implement an effective process, while 52% still don’t have a standard operating procedure for marketing and sales teams to keep data up to date. In terms of the biggest challenges marketers are facing in this area, the majority (71%) cited old/outdated data.

Acquisitions 221

Acquisitions Marketing & Strategy Marketing Strategy Advertising Agencies 221

KoMarketing Associates

DECEMBER 17, 2019

What should we try next year that we didn’t have the resources for before? We have a few resources to help: 5 Steps to Successfully Map Your Content Strategy for the New Year. As with most things, what’s holding a lot of marketers back from creating video content is a combination of time and resources. Source: Wibbitz.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

OCTOBER 15, 2020

Lack of time/staff/resources (48%), lack of quality data (35%) and lack of budget (33%) remain the top barriers to success. Overall, most marketers (59%) have been at least “somewhat successful” at achieving the goals they set for their customer journey mapping strategy. Making Strides in Personalizing the Customer Experience.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

MAY 18, 2021

That being said, most marketers (42%) said they still struggle with a lack of time and resources to execute their goals in regards to designing a strategy to improve customer experience. Approximately 33% consider it at least “somewhat important.”.

Design 205

Design Effectiveness Digital Transformation Statistics 205