Industrial Marketing Today

DECEMBER 7, 2010

This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. Instead I’ll point you to two excellent resources that I’ve found. Lead nurturing and its best practices is a vast subject.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

MAY 14, 2010

Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. NOTE: Both 5 and 6 are easy to start but do require a significant amount of internal resources to manage and update regularly. Resources Think carefully before you jump into either one of them.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

NOVEMBER 10, 2011

Content marketing or if you prefer, inbound marketing with content brings them qualified sales opportunities to do what they do best – win more deals, build stronger relationships and become a valuable resource.

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Leads Lead 60

Industrial Marketing Today

APRIL 28, 2010

There are examples and additional resources too. Resources With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. It is definitely worth watching and it may just inspire you to find your own blogging style. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

AUGUST 1, 2011

I’ll admit that it takes time and resources to learn and plan before one can create content that doesn’t come across as too “salesy.”. No, there is a fine line between selling and selling out. See my earlier post, Content Marketing: Think Like a Publisher, Act Like an Investor ).

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? Measuring customer engagement in complex industrial and B2B marketing is very important but it doesn’t have to be expensive and resource-intensive. Resources You can read his entire blog post here. Copyright © 2010 Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Think about new “arrangements&# of content as resource centers for prospects and/or customers. Resources All Rights Reserved.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JANUARY 18, 2012

Another useful resource is my free Step-by-Step Guide to Web (re)Design. Think of the report as a plan or a roadmap for your website redesign project. A website audit is a wise investment if you want a site redesign that will feed your sales funnel with more high quality sales leads. Did you do a website audit before redesigning your site?

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

AUGUST 11, 2011

If this proves to be a challenge for your in-house resources, consider outsourcing the task at least initially. You need a fresh take on the industry/your application if you want to rise above the noise and be noticed. Setting up a company blog and creating a steady stream of relevant content can be overwhelming.

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

AUGUST 20, 2012

For additional resources, see “How to Coax Content Out of Engineers” or click on one of my many posts listed under Content Marketing.

SEO 60

SEO Content Marketing Copywriting Content 60

Industrial Marketing Today

OCTOBER 14, 2011

Resources (time, money and people) need to be allocated correctly for Inbound Marketing to succeed and generate measurable results. Inbound Marketing articles that I’ve published here may help to clear up some of those issues. One thing is for sure, the mindset about Inbound Marketing must change.

Inbound Marketing 60

Inbound Marketing Top of Funnel Marketing Automation Services Allocation 60

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Resources In other words, it is time to walk the talk! Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MARCH 1, 2011

You’ve become the trusted resource and not just another vendor listed on their spreadsheet of bids. Prospects are fed relevant content of their choice, in their preferred format and with their permission. Results: You (the seller) are considered to be the top contender because you helped frame the discussion in the buyer’s mind.

Lead Nurturing 60

Lead Nurturing Cold Calling Leads Lead 60

Industrial Marketing Today

MAY 22, 2012

They’ve done a terrific job of creating an industrial website that is a valuable “go-to resource” with detailed but intuitive product selectors and configurators that integrate well with their online store.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Industrial Marketing Today

NOVEMBER 3, 2011

After a while, they get the hang of blogging and are able to maintain their blogs using their in-house resources. Many of my industrial clients ask me to set up their blog and get them started by using my blog content creation service. Does your industrial company have a blog site or did you add a blog to an existing one?

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

APRIL 3, 2011

You are wasting your time and valuable resources if your content isn’t relevant and helpful to them. Think all it requires is posting a bunch of new content on your site? Think again! If content is king then your customers are wearing the crown.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

SEPTEMBER 12, 2011

Most manufacturers don’t have the in-house resources for this task and budgets are too tight to outsource. Other than a few case studies and some application notes, new content must be created to put the focus more on the customer’s pain points.

Paid Search Agency 60

Paid Search Agency Marketing Management Content Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. It does take time and resources to do it well and produce results. Resources Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

OCTOBER 7, 2010

Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process. Lead scoring has become very important in today’s B2B marketing. Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

DECEMBER 22, 2010

Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Is Content Curation an Easy Way for Content Marketers to Do More With Less?

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

APRIL 15, 2011

During the recent economic downturn, we were looking for a new and innovative way to leverage our technical expertise and provide a useful resource to the end-users of our attachment chain products,” said George Basel, Director of Marketing, U.S.

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

MARCH 8, 2011

If you visit the site, it will become very apparent that a lot of planning, effort and resources went into building this online community. It is named after the 14 th element from the periodic table, which is Silicon (Si) – the building block for semiconductors, electronics and many other industrial applications.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. Resources Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Many of my industrial clients have in-house resources to maintain and update their company websites. Resources As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). Resources The graph below shows the impact of number of blog articles on monthly leads. Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. All Rights Reserved.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

SEPTEMBER 21, 2011

With some foresight, planning and a little bit of effort, you can make your website content a valuable resource for engineers and help them sleep better at night. Add QR codes to printed collateral to tie together your on and offline content.

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 1, 2011

The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. However, that doesn’t necessarily mean that industrial marketers are very happy with the results.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

JULY 7, 2011

Click on their Resources tab and you will find a deep and rich library of very helpful content under headings like Emergency Preparedness, American Recovery and Investment Act, Productivity, Safety and Green. These are all B2C online shopping experiences that their visitors are very familiar with in their personal lives.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. Resources On the other hand, you are not likely to develop a following if all you write about are topics that are of little interest to your audience. Try to post new material at least twice a week and more often initially.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

DECEMBER 12, 2010

This may not be a lead you want to send to sales right away but instead put him/her on a nurturing track that does not require a lot of your time and resources. Your system needs to be able to adjust for this low profile score. Human intervention and interactions are the oils that grease the wheels of B2B lead generation.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 29, 2009

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Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 22, 2010

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Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

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Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JULY 29, 2009

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Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

APRIL 21, 2010

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Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle. Resources The key in my opinion is that these are all changes that are driven by buyer behavior and not the other way around. Copyright © 2010 Tiecas, Inc.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

AUGUST 17, 2010

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Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60