Webbiquity

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Paid alternatives include products like Snitcher , ZoomInfo , Visitor Queue , LeadLander , and 6Sense. GA Alternatives Not Covered The vendors below are likely to show up in your research on GA alternatives. Your knowledge, experience, and research can help others make their best decision. What others would you add to the list?

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Three Ways Data Can Improve Your ABM Strategy

Webbiquity

Research suggests that most organizations will involve more than five different people during a large purchase decision. Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo. ZoomInfo offers the most accurate and actionable B2B data to help organizations accelerate growth and profitability.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. A few examples.

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How Google Gets Search Traffic Wrong

Webbiquity

While researching how best to measure and categorize backlinks for WPOinc’s web presence optimization (WPO) Metrics Dashboard , we found that the way Google categorizes referring sites driving traffic is a bit, shall we say, misleading. For lightly trafficked sites, this chart may actually be quite close, within one percent or so.

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