ViewPoint

OCTOBER 4, 2016

I don’t want to spoil the 30-minute YouTube video (it is packed full of great information and advice), but I will provide an overview of my responses and then hope you will watch the video for a deeper dive: Stage of Buying Process. ITSMA’s Senior Vice President, Research and Thought Leadership, Julie Schwartz.

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Webinar Metrics CRM Thought Leadership Sample 136

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? It’s hard to believe.

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Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

FEBRUARY 16, 2012

A year's worth of research confirmed my suspicions about the so-called “social media revolution” and revealed an exciting opportunity: A chance for more B2B marketers to generate tangible business leads and sales using tools like LinkedIn, Facebook, blogs and video. Do your YouTube videos or white papers reveal hidden opportunity?

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Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Dave Stein, ES Research Group, How Much Social Selling Should Sales Reps be Doing? Dave Stein, CEO and Founder of ES Research Group Inc. Their comments will surprise and enlighten you. Nick Stein, Vision Critical, Youth Meets Experience in Sales Force.

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Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

JULY 26, 2018

Jane and George know that the deep multi-use reach of podcasting will establish the thought leadership they desire without spending hundreds of thousands of dollars on research or years on writing a book. In some instances, when guests are dynamic, she might create a YouTube video using pictures of the guest, art from the show, etc.,

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Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. Purchasers are doing a lot of research before they engage with your company. I came away with at least one new piece of insight from each and wanted to share some of my favorites with you. Buying cycles are changing.

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Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

SEPTEMBER 6, 2012

Click to start video at this point — Asked about reasons why recent research is showing fewer sales reps made quota last year than in 2006, Jill says there are a lot of factors at work. Why Reps Aren’t Meeting Quotas: Changing Roles of Buyers & Reps. Social Media: Know Where Your Customers Are & Use LinkedIn.

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Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120