Paul Gillin

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. It will be for a long time.

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Let Your People Speak!

Paul Gillin

IBM engineers celebrate Watson's victory (from an IBM YouTube video). This was documented in more than 30 videos that IBM posted on YouTube as well as chat sessions and group Q&A interviews on the website reddit.com. Researchers reacted as if their child had just graduated from Harvard.

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ComScore Data Illustrates But Also Obfuscates

Paul Gillin

New data from research firm ComScore Inc. That’s pretty lame, considering that YouTube has had its own social networking layer for years and that the previous social layer on top of Gmail – Google Buzz – went nowhere. It does that very well. That about sums up my experience.

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Five Lessons From the Web 2.0 Summit

Paul Gillin

Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. </strong> Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. It’s the only way to get prospects to pay attention. <strong>2.

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What Makes a Good B2B Online Video

Paul Gillin

He drove his critics crazy because of his ability to shoot down a well-researched and supported argument with a single anecdote. I really like YouTube’s “relative audience retention” metric, which shows a video’s ability to retain viewers during playback by comparing it to all YouTube videos of similar length.

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As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. The most recent research by Robert Half Technology found that 31% of U.S. Most CIOs are taking an attitude of, at best, benign neglect toward social networks.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. 27 of the PDF). It’s clear to me that the best B2B companies are taking their blogging to the next level.

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