markempa

JULY 25, 2017

Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. It’s about the words we use. So, I’ve been stuck using certain words to describe what I do. By that, I mean the words we use in sales and marketing. Andrew Newberg, M.D.,

B2B Sales 323

B2B Sales Trust Marketing Ethics Paid Search Agency 323

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

Sprout Social

JANUARY 12, 2022

Never underestimate the power of positive word of mouth. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising. Shout-outs. The reality?

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Zoominfo

JANUARY 27, 2019

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing. Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

EveryoneSocial

SEPTEMBER 28, 2021

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Heinz Marketing

JANUARY 26, 2023

In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How do I get started?

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

ClearVoice

APRIL 24, 2023

Most freelance writers choose to bill by the hour, the word, or per project. 12% charge per hour, another 12% by word, and nearly 16% charge by retainer (or per project). Charging by the word Charging by the word is standard for freelance writers. A per-word fee means the amount paid is equal to the words written.

Pricing 52

Pricing Price Paper Forecasting 52

ClearVoice

APRIL 24, 2023

Most freelance writers choose to bill by the hour, the word, or per project. 12% charge per hour, another 12% by word, and nearly 16% charge by retainer (or per project). Charging by the word Charging by the word is standard for freelance writers. A per-word fee means the amount paid is equal to the words written.

Pricing 52

Pricing Price Paper Forecasting 52

Contently

NOVEMBER 22, 2021

Around 58 percent of respondents said online events produced the best results over the last 12 months — with research reports and articles less than 3,000 words coming in a close second. ” The post 4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research appeared first on Contently. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. Research Tools for Content Writers. Research your idea before pitching a content idea. Research databases.

Research 98

Research FAQ Training Amazon 98

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics. Start Your Keyword Research with YouTube’s Autocomplete.

Youtube 129

Youtube Keywords Research Effectiveness 129

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. Fig 1: Consumer sentiment word cloud.

Differentiation 108

Differentiation Research Brand Identity Branding 108

Search Engine Journal

DECEMBER 21, 2022

Creating an online survey promotes higher customer engagement and serves as a valuable lead generation and market research tool for your firm. The post How To Create A Survey Quickly In Google Forms And Microsoft Word appeared first on Search Engine Journal. Get started here.

Customer Surveys 79

Customer Surveys Google Lead Generation Promotion 79

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. Copyright © 2023 Aragon Research Inc. Copyright © 2023 Aragon Research Inc. Aragon Research and the Aragon Research Globe are trademarks of Aragon Research Inc.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Excelsior Research

AUGUST 25, 2022

How much should you value market research? Let it be a traditional or modern marketing, market research has the utmost importance as well as the profits. The blog will provide you will some understand on how much should you value market research? How much should you value market research? What is market research?

Research 52

Research Planning Terms and Conditions Marketing Management 52

Marketing Insider Group

FEBRUARY 21, 2018

Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. The post New Research: Empathy and Solving Buying Problems appeared first on Marketing Insider Group. It’s tough to buy.

Buy 139

Buy Research B2B Sales B2B Marketing 139

Content Marketing Institute

MARCH 19, 2018

Chris Goward, founder and CEO of the conversion-optimization company WiderFunnel, says one of the most effective ways to boost your conversion rate is to test and tweak your words. One of most effect ways to boost conversion is to test and tweak words, says @ChrisGoward. Don’t assume which words convert. And he can prove it.

Click Rate 110

Click Rate Conversion Rate Trigger Marketing Urgency Marketing 110

Hubspot

NOVEMBER 4, 2020

It will provide actionable , research-backed insight that's proven to take your marketing copy from mind-numbing to mind-blowing. Well, the words I used there — the ones that have you totally spellbound and intrigued — are designed to trigger emotional responses and capture attention. Urgency Words. Affirmation Words.

Urgency Marketing 101

Urgency Marketing Trigger Marketing Copywriting Class 101

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results?

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

BuzzSumo

SEPTEMBER 20, 2019

Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience. In this post, we will look at the power of conversation and the words that audiences love to read. My research focused on the Social Penetration Theory , also known as the Onion Theory. Words That Work.

Social Media 95

Social Media Social Marketing Conversion Media 95

Anyword

MARCH 2, 2022

Copywriters understand this and are very deliberate about word choice. What Are Power Words? Adding just the right amount of “spice” to invoke emotions is where power words come in. On the surface, power words are just plain old synonyms. The most common use of power words is to encourage the reader to take action.

Product 52

Product Urgency Marketing Copywriting Funnel Advertising 52

Outgrow

APRIL 17, 2024

About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the ‘Chinese Women of the Year – Technology’ Award.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Hubspot

NOVEMBER 25, 2020

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. Research shows that 25% of blog posts are made up of stop words. However, these words have little to no relevance to the topic of the post. But, excessive use of stop words can impact your brand in the long run.

SEO 101

SEO Keywords Differentiation Google 101

Stevens & Tate

JUNE 9, 2020

A good word of mouth marketing strategy has always been incredibly effective. For example, if a customer recommends a product to a friend, that’s a form of word of mouth communication. The reason it’s so effective as a marketing strategy is that people tend to trust the word of other customers over that of a company.

Word of Mouth 76

Word of Mouth Marketing & Strategy Marketing Strategy Digital Marketing Funnels 76

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Circle Studio

MAY 7, 2020

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of research is better? The truth is, both types of research are valuable for informing business and marketing decisions.

Research 78

Research Planning Customer Surveys Marketing & Strategy 78

Convince & Convert

SEPTEMBER 25, 2015

Let’s assume you already understand who your target market is, the relevancy of your content to your audience , and the filler words that need to be used in between. These words I’m about to show you are a powerful couplet when married with relevancy and “need to know” topics. You have seen these words before.

Social Media 167

Social Media Media Trigger Marketing Communities 167

Televerde

JANUARY 14, 2020

I’m proud to be starting my 21 st year with Televerde, a company that has been leading with purpose long before the word was on any company’s radar. Findings from Arizona State University’s Seidman Research Institute. The post ASU Research Confirms the Transformative Power of Second Chances appeared first on Televerde.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

The Lead Agency

JUNE 20, 2019

In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries. If you break down everything on your website into simple words and phrases, then these words become your primary keywords. What are the Key Benefits of Keyword Research? Why are Keywords Important?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. The amazing thing about Google Adwords is that it practically does the research for you. SEO is a puzzle to some. Like this post?

Keywords 133

Keywords Research SEO Adwords 133

SEMrush

JULY 8, 2021

The word “split-testing” isn‘t alien to most marketing departments. Email marketers use it to test subject lines; designers use it to see which page layout influences people to buy. SEO teams, on the other hand, don’t seem to be using split-testing to its full potential.

SEO 132

SEO Statistics Research Design 132

Hubspot

NOVEMBER 7, 2017

When I hear or read the word 'moist,' I immediately think of the locker room at the public pool where I learned how to swim when I was a kid. If so, first of all, I hope I haven't already lost you, because I did some research into why this particular word makes me physically convulse. Why Do People Hate the Word 'Moist?'.

Viral Marketing 78

Viral Marketing Video Marketing Course Facebook 78

Hubspot

OCTOBER 11, 2023

One shark stood out from the rest in their research of the show: Barbara Corcoran. All that research and preparation paid off, with Sabin and Tselikis landing a $50,000+ deal with Barbara. Decided to target a specific shark. Tselikis said, "She's available for us 24/7, always has been, and that's why we targeted her.

Communities 63

Communities Research Practices Buy 63

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! Digital content marketing studies and research: Study: Only 1 in 5 brands know what the metaverse means for their company. B2C content marketing studies and research: U.S. Learn more. marketing Click To Tweet.

Studies 59

Studies Research Planning Television marketing 59

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120