KoMarketing Associates

FEBRUARY 10, 2021

That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. While recent research has found that Google rewrites meta descriptions 70% of the time , it’s still worth the effort to write them. Video thumbnails appear in results (mostly from YouTube).

SERP 295

SERP Features Google Top of Funnel 295

seo.co

JANUARY 1, 2023

Via your blog, podcast, YouTube channel, and any other platform through which you release content, make a point of singing the praises of your suppliers, vendors, and others who you admire, whether they be bloggers, other business owners, or anyone else. Use Wikipedia. Wikipedia allows users to edit and create entries themselves.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Biznology

AUGUST 4, 2017

Source: Wikipedia ). Enterprise search, enterprise collaboration, enterprise social networking, enterprise mobile, and enterprise cloud are often lesser versions of Google Search , Google Docs , Facebook , Twitter , YouTube , Instagram , and a myriad of other products and services we use every day outside the office.

Enterprise Management 151

Enterprise Management Work Management Wikipedia Startups 151

seo.co

MAY 10, 2021

Focus on high-level keyword research using paid tools. Many new digital marketers don’t realize that their free keyword research tools aren’t what the pros are using. If you’re using a free keyword research tool, it’s not likely to produce accurate results. Create a YouTube channel. YouTube is a powerful search engine.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

ClearVoice

MAY 10, 2022

To choose the right keywords, you can use Google AdWords Keyword Planner or a similar keyword research tool that can help you understand which keywords are being searched most often in your industry. Wikipedia: Wikipedia is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Marketri

NOVEMBER 8, 2023

Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. Host the videos on your company or brand YouTube channel. This platform functions quite differently from YouTube, and while it’s not yet a go-to for B2B marketing, it’s worth keeping an eye on.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Hubspot

MARCH 14, 2018

For instance, t he live stream coincided with the release of new research from MIT that found false news to be 70% more likely to be retweeted. YouTube Will Add Information From Wikipedia to Conspiracy Videos. There's an issue, however: Wikipedia is thought by many to be a less-than-reliable source of information.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. You'll want to use keyword research, include internal and external links, and create educational content that likely matches your target audiences' search queries.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

KoMarketing Associates

OCTOBER 25, 2016

They are now interested in researching more about their options. The searcher has found the company they are considering and is now in the final stages of researching before converting. Typically when conducting keyword research, search marketers will turn to Google Keyword Planner. Search Query: Desire. Search Query: Action.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Contently

APRIL 12, 2018

Being prepared doesn’t mean scanning a Wikipedia page a few minutes before the interview. ” Even lower-profile subjects will have some sort of online presence—perhaps a presentation they’ve uploaded to YouTube or an article they’ve written. .” How do you know when you’ve done enough research?

Tips 145

Tips Wikipedia Press PR 145

Method and Metric

OCTOBER 2, 2019

Webmasters Tools also includes a keyword research tool that is the only tool that is based on organic keyword data. DuckDuckGo is a hybrid search engine, meaning that it both crawls your site (with their custom crawler DuckDuckBot) and pulls from over 400 existing directories, such as Wikipedia, Oath (formerly Yahoo), Yandex, and Bing.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Webbiquity

FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Sharpspring

APRIL 7, 2021

Upload your video to Youtube , and add as much text as you can to give Google more data to crawl. It is a good idea to optimize your existing videos on Youtube to get them ranked as well. Have your brand added to Wikipedia. It is best if you have a distinct voiceover as Google is indexing video transcripts as well.

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Conductor

OCTOBER 11, 2022

Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. Not long ago, you had to go to YouTube or a video platform directly to search for video content. But since Google acquired YouTube in 2006, the engine integrates video results better than most search engines.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

seo.co

JUNE 16, 2021

Via your blog, podcast, YouTube channel, and any other platform through which you release content, make a point of singing the praises of your suppliers, vendors, and others who you admire, whether they be bloggers, other business owners, or anyone else. Use Wikipedia. Wikipedia allows users to edit and create entries themselves.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Brightedge

NOVEMBER 30, 2021

Wikipedia pages, blog posts, and instructional videos). Examples : “YouTube,” “Starbucks,” “compare electricity pricing”. Commercial Search Intent: this type of search intent is to investigate or research something with the aim of eventually completing a transaction of some kind.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

TrustRadius Marketing

OCTOBER 27, 2022

When it comes to researching pricing models that fit your team’s needs, it’s best to be ready for disappointment. Research Software Development Companies . For a quick reference, here are some places to research software vendors. From there you can reconsider what you absolutely need right now versus the future.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Moz

NOVEMBER 8, 2019

I have just done lots and lots of research. The first thing I do want to mention is I was able to sit down with Allyson Ettinger , who is a Natural Language Processing researcher. All that means is it's just looking at the words before and after entities and context, unsupervised language representation, pre-trained on Wikipedia.

Wikipedia 60

Wikipedia Training SERP Fulfillment 60

Biznology

DECEMBER 12, 2013

John Krasinski(Photo credit: Wikipedia). They’re meant for YouTube and social media. A third don’t care whether something is advertising or editorial, and many would click through if they knew it was an ad, according to research by David J. John Krasinski is joining Mad Men! Nah, just kidding. Kidding, again!).

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Hubspot

AUGUST 7, 2018

Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. They were able to outrank SalesManagement.org, InsightSquared, and even US News and Wikipedia. SEO: Brian Dean’s YouTube strategy.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Biznology

JANUARY 17, 2012

Image via Wikipedia. No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

FEBRUARY 29, 2012

In other words, market research. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Of course it can. A clear call to action, like “Download now.”.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

AUGUST 26, 2014

million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotrophic lateral sclerosis, effecting between 10,000-30,000 people, into global focus and universal issue awareness.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Buzz Marketing for Technology

NOVEMBER 10, 2008

Over the last 13 years they raised $75M for breast cancer research. They also used The Office TV show to create a Public Service Announcement (PSA) and got a 60% conversion rate because of that program off of YouTube. it's no longer about pushing information out – it's about consumers generating conversations.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Webbiquity

MARCH 30, 2012

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Biznology

MAY 7, 2012

Panda (Photo credit: Wikipedia). You do the keyword research. You use the research to build your content strategy and information architecture. You build the page and embed SEO-enhanced YouTube videos into it. Google now pays more attention to overall site cleanliness and architecture.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Wondering Out Loud

APRIL 5, 2010

So, with name in hand I set off for the Google to do a little research. What I found was a website, LinkedIn and Facebook pages, and YouTube video. When doing internet research, it’s important to take everything you read, hear, or see with a really big grain of salt. Wikipedia. So let me distill what I learned.

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

Moz

FEBRUARY 25, 2020

Before the traditional #1 organic position, we have shopping results, a research carousel, a local pack, People Also Ask results, and a top products carousel with a massive vertical footprint. These results were based on a fixed set of 10,000 keywords that we track daily as part of the MozCast research project.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Convince & Convert

MARCH 4, 2016

Unfortunately, as soon as we realized infographics could boost brand visibility, the well-researched, carefully written, expertly designed infographics became a small minority in a proliferation of terrible infographics created solely for linkbait. Choose the Right Topic. Your sources are the lifeblood of your infographic.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. .  From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Social Sharing (YouTube, Flickr, SlideShare, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis).

Social Media 100

Social Media Social Marketing Media Planning 100

Customer Experience Matrix

DECEMBER 8, 2006

Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e., Should we even bother with YouTube? This research isn’t simply a goose chase.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Webbiquity

JULY 28, 2010

Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media. For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&#

Social Media 100

Social Media Social Marketing Planning Media 100

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. What really impresses me is that Techrigy is a serious social media monitoring solution. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Hubspot

AUGUST 5, 2010

As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube.

Social Media 28

Social Media Social Marketing Media Youtube 28

WebMarketCentral

MARCH 10, 2009

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Video YouTube 3 69,110,425 +16.9% Wikipedia is the most difficult to edit due to the tight control maintained by the site's primary editors and their hostility to any content that can be construed, however remotely, as promotional.

Social Media 20

Social Media PageRank Digg Wikipedia 20

Webbiquity

FEBRUARY 20, 2018

Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs. Here are four core findings from 14 stats and facts about mobile use and marketing from recent research. More than half of all YouTube views are on mobile devices.

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237