Paul Gillin

article thumbnail

Unfair Rap on Gates

Paul Gillin

Photo credit: Wikipedia). Wired reported on comments Gates made in London last week in which he complained that more funding is directed to male baldness research than to malaria vaccines because the wealthy people who write the checks are more concerned with their own problems than bigger humanitarian issues.

article thumbnail

Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts.

Rules 50
article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Market share research; awareness research; media citations; analyst research. Attitudinal research; growth rate; media citations; copycat competitors.

ROI 50