Biznology

APRIL 21, 2017

They did very little audience research beforehand. It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. It won several awards prior to 2014 and positively influenced sales for the beer over the course of years.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

NOVEMBER 10, 2015

Content Marketing is the Epitome of Catch-22. Intuitively, cat people are going to do way better at mastering content marketing than dog people. Well, content marketing is tricky. So, don’t let yourself fall into the friend zone, either.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

FEBRUARY 26, 2020

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. In Brazil, the largest economy on the continent, the government recently announced a new AI lab network of eight research facilities that will develop applications focused on cities, manufacturing, agriculture and healthcare.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

JUNE 8, 2018

They did the keyword research. In the book I said you should be the Wikipedia of your most important topics. Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content.

SEO 217

SEO Lead Ranking Lead Scoring Keywords 217

Biznology

MAY 5, 2011

Image via Wikipedia. Jake had a long list of questions for me, with more coming from his students, covering such subjects as the biggest trends in search, Facebook's odds of unseating Google, the importance of social media, techniques and tools for keyword research, whether Google Analytics is a sufficient Web metrics tool, and many more.

Search Marketing 80

Search Marketing Trends Marketing Analytics Tools Wikipedia 80

Biznology

MARCH 28, 2014

(Photo credit: Wikipedia). Agile Marketing B2B Marketing Blogging Content Marketing Copywriting e-Commerce Internet Marketing Local Marketing Market Research Mobile Marketing Organic Search Paid Search Search Marketing Slider Advertising Business Evian'

Paid Content 80

Paid Content Planning Allocation Mobile Advertising 80

Biznology

FEBRUARY 7, 2013

Photo credit: Wikipedia. But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research. But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research. No, you don’t.

Customer Surveys 80

Customer Surveys Wikipedia Social Media Marketing 80

Biznology

MAY 18, 2011

Image via Wikipedia. Either way, today I want to share with you how I explain search keywords to new search marketers, by helping them connect the new concept of keyword research to their old concept of market segmentation.

Segmentation 80

Segmentation Keywords Search Marketing Wikipedia 80

Biznology

MAY 17, 2013

Photo credit: Wikipedia. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. Organic Search Business Google keyword research marketing public relations Search engine optimization Web search engine Website' There could be thousands of interior pages.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

Biznology

MAY 15, 2013

Photo credit: Wikipedia. You’ll learn to use Pinterest as a consumer research channel and how the knowledge gleaned from the site can bolster your content marketing efforts. Been following all the hype about Pinterest but not quite sure how it applies to your business?

Webinar Metrics 80

Webinar Metrics Wikipedia Marketing & Strategy Social Media 80

Biznology

AUGUST 22, 2016

Over the years, I’ve known Mike as an author, a research partner, and a consultant. I am so proud to join the digital marketing experts who contribute to this blog. A special “thank you” to Mike Moran who invited me to join the ranks.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

JUNE 2, 2011

Image via Wikipedia. As part of the publicity run-up to that event, I did a Twitterview last week with Kjell-Morten Bratsberg Thorsen that was just published in the blog for NetLife Research, the sponsor of Webdagene. The introduction is in Norwegian, but my part is in English, so check out my interview with Webdagene in Oslo.

Wikipedia 80

Wikipedia Conference Twitter Research 80

Biznology

AUGUST 27, 2012

Photo credit: Wikipedia. People doing market research or customer service can’t afford to get a lot of them wrong. Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. And what about all those other uses?

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. We welcome your feedback and suggestions.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

APRIL 7, 2014

(Photo credit: Wikipedia). Since 2001, the National Human Genome Research Institute has been tracking the cost of genome sequencing very closely, and the cost per raw megabase of DNA went from 10K to 10 cents in 12 years. The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

APRIL 7, 2014

(Photo credit: Wikipedia). Since 2001, the National Human Genome Research Institute has been tracking the cost of genome sequencing very closely, and the cost per raw megabase of DNA went from 10K to 10 cents in 12 years. The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

MARCH 7, 2012

Image via Wikipedia. Put together your Web conversion cycle: Learn about the school, make an appointment to visit, complete the visit, research the application, apply to the school, get accepted, decide to attend. “What we do isn’t really marketing.” Charitable organizations do “outreach.”

Class 80

Class Wikipedia Education Outreach 80

Biznology

DECEMBER 12, 2013

John Krasinski(Photo credit: Wikipedia). A third don’t care whether something is advertising or editorial, and many would click through if they knew it was an ad, according to research by David J. John Krasinski is joining Mad Men! Nah, just kidding. But he is joining the ranks of content marketers. Kidding, again!).

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Biznology

FEBRUARY 7, 2014

(Photo credit: Wikipedia). When in doubt, it is prudent to conduct either informal or formal market research among one’s key target segments. They cite increases in followers, likes and visits and celebrate their successes. Data is great, but having the right data will help one to make better decisions and avoid costly mistakes.

SWOT 80

SWOT Planning First-Mover Advantage Wikipedia 80

Biznology

FEBRUARY 2, 2012

Image via Wikipedia. Keyword research doesn’t need any programming skills. You need to know what your customers are searching for, and you need to be willing to brainstorm, to look at analytics, keyword research tools,and competitive sites to learn more. ” But usually the answer is no. No messy coding needed.

Budget Programs 80

Budget Programs SEO Wikipedia Google 80

Biznology

NOVEMBER 13, 2013

(Photo credit: Wikipedia). This is a great way to make use of the same basic research to create multiple pieces of content, whether text, video, or graphic. All we have to do is adapt it a little to wind up with: Reframe – Repurpose – Reduce. Here’s how each of these works in the world of content marketing.

Content Marketing 80

Content Marketing Wikipedia Content Internet Marketing 80

Biznology

DECEMBER 21, 2011

Image via Wikipedia. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. The Internet has driven dramatic changes in business buying behavior. A library of content assets.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Last month, I wrote about 2 challenges to keyword collaboration.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 27, 2014

Photo credit: Wikipedia. Keyword research takes creativity to know what is best for your audience and where there is an opportunity. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. It is impossible to model an algorithm on the needs of human being.

SEO 80

SEO Forrester Wikipedia Keywords 80

Biznology

DECEMBER 9, 2013

(Photo credit: Wikipedia). According to Gartner Research by decreasing customer churn by just 5% can increase profits by 25%-125%? It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination.

Marketing Management 80

Marketing Management Acquisitions Tools Service 80

Biznology

JUNE 28, 2012

Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. I usually don’t post again so quickly on the same subject, but I got so many questions that I thought I needed to.

Social Media 80

Social Media Tools Media API 80

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. from market research). Your most important tool in B2B is, arguably, the marketing database. Revenue/sales. Employee size. Credit score. Fiscal year. Purchase history. Purchase preferences. Budgets, purchase plans. Survey questions (e.g., Qualification questions (from lead qualification processes).

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

MARCH 11, 2015

a technology research and advisory corporation), there will be nearly 26 billion devices on the Internet of Things by 2020. ABI Research estimates that more than 30 billion devices will be wirelessly connected to the Internet of Things (Internet of Everything) by 2020.

Gartner 80

Gartner Wikipedia Verticals Trends 80

Biznology

MAY 23, 2012

Photo credit: Wikipedia. If you offer a variety of services or products, a visitor is going to need to spend some time reading and researching on the site to find what suits their needs best. A business website is an important promotional tool. Business owners are smart to carefully analyze the success of their website.

Wikipedia 80

Wikipedia Marketing Websites Spending Traffic 80

Biznology

AUGUST 12, 2015

This article and additional research revealed three interesting insights that are relevant for all marketers. First, the importance of recognizing key global trends and their potential impact on society and business. So what exactly is “circular economy”?

Brand Identity 80

Brand Identity Branding Paid Search Agency Terms and Conditions 80

Biznology

MAY 10, 2012

Photo credit: Wikipedia. Instead cite a mix of industry data and other research to support your own thoughts, which can take the form of case studies and white papers, among other things. Great stuff on a regular basis, and a great mix of information, research, and promotion of their products and services. And … Action!

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

DECEMBER 19, 2011

Image via Wikipedia. Conduct some keyword research and incorporate chosen keywords and keyword phrases naturally throughout the content and meta tags just as you would any other page of the website. The key to successful search engine optimization is to always have it “on the brain.”

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

Image via Wikipedia. Conduct some keyword research and incorporate chosen keywords and keyword phrases naturally throughout the content and meta tags just as you would any other page of the website. The key to successful search engine optimization is to always have it “on the brain.”

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

NOVEMBER 2, 2012

Photo credit: Wikipedia. A recent study by Trepp, LLC found that one in eight banks receive a “failing” grade based on income statements evaluated by the researchers. Small businesses need loans in order to take product and service ideas to the next level.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Biznology

AUGUST 26, 2014

million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotrophic lateral sclerosis, effecting between 10,000-30,000 people, into global focus and universal issue awareness.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Biznology

FEBRUARY 26, 2014

(Photo credit: Wikipedia). Instead, your customer is continually researching and reading and struggling to reach a decision about what best will meet her needs. The numbers are in. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80