Customer Experience Matrix
JUNE 22, 2016
Research sponsored by the Raab Associates Institute has recently uncovered the earliest known marketing technology – a cave painting that promotes a local barbecue restaurant. We’ll be presenting the paper and related research in a Webinar tomorrow (Thursday) at 12:30 p.m. You can register here for the Webinar.
Customer Experience Matrix
MARCH 14, 2013
Still, I did want to let you know that I’ll be giving a Webinar next Tuesday, March 19 at 2 p.m. But I did finish my research before they packed up our computers, so the content itself will be solid. In fact, I only mention it to explain why I haven’t been writing with my usual frequency and why this post is relatively brief.
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Customer Experience Matrix
NOVEMBER 15, 2011
I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To To replay the Webinar, click here.) 42% of buyers rely on online research. If you’re wondering how many companies actually commit those sins, the sad answer is: a lot. Here are some statistics.
Customer Experience Matrix
SEPTEMBER 30, 2010
There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). If the picture isn't enough reason to attend, the Webinar will also present four essential metrics of stage-based marketing measurement. And, here's a funny picture.
Customer Experience Matrix
AUGUST 28, 2008
Research on the new Guide is proceeding nicely (thanks for asking), and should be wrapped up by the end of next week. Event management: execute marketing events such as Webinars. Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems.
Customer Experience Matrix
FEBRUARY 26, 2009
offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I had documented the mechanics of this process during my research, but not thought of it as a lead routing mechanism. But it turns out that those posts served a purpose beyond procrastination.
Customer Experience Matrix
NOVEMBER 16, 2010
The primary goal was to speed and simplify user navigation, which its research found was the root cause of 70% of user problems. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use. The company took this criticism to heart and began work more than two years ago on a new approach.
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