Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

Vision Edge Marketing

OCTOBER 31, 2023

After completing your research, you identify at least five verticals , each with at least 100 prospective customers, that would benefit from integrating AI into their software to improve customer experience and outpace the competition and meet your criteria. This step will enable you to do more precise targeting and personalization.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

markempa

MAY 30, 2017

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What I mean by movement is that a person goes through both horizontal and vertical changes within a company. The aspect of the horizontal and vertical movement is pretty compelling.

Linkedin 297

Linkedin Research Studies B2B 297

Martech

MARCH 8, 2022

The research was based on automated analysis of around 3,400 ads featuring over 6,400 characters (deployed 2021 and 2022 in the U.S.). The sample focused on verticals that tend to feature female characters in ads, like CPG and beauty. The data reflects trends found in previous research by the Geena Davis Institute of Gender in Media.

Features 88

Features Research Ads Advertising Agencies 88

Tomorrow People

OCTOBER 31, 2017

Research shows that 69% of B2B marketers don’t have the time to plan a differentiated content marketing strategy. Research by the Content Marketing Institute (CMI) shows that 61% of the most effective content marketers convened their teams daily or weekly to discuss activities and ideas. Work collaboratively with legal. Meet regularly.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

Liveintent

FEBRUARY 5, 2021

We think three verticals that can really benefit from running brand marketing during the January ad slump are health and wellness, financial services, and travel and hospitality. If you’re a marketer in one of these verticals, consider taking action across as many digital channels as possible in January.

Verticals 62

Verticals Budget Programs Planning Buzz 62

Outreach

MARCH 9, 2020

Any seasoned seller knows that breaking into a new market or vertical is no easy task, but it’s not impossible either. Selling to a New Vertical in 4 Steps, As Told By the Scientific Method. Step Two: Conduct background research. While each market is different, the steps needed to scout it and determine value are universal.

Ideal Customer Profiles 59

Ideal Customer Profiles Verticals Outreach Marketing Proposals 59

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. . webinars, social media) .

Verticals 54

Verticals Campaigns Paid Search Agency Planning 54

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. Inbound : With highly-relevant, researched content it’s much easier to attract an audience to your website and convert these visitors.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. I have some ways we do primary research to share.

Research 92

Research B2B Marketing Tips B2B 92

Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals. Average reach and impressions.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Ataccama

MAY 10, 2022

Andy Hayler and his team conducted research into 140+ data governance programs across a range of verticals & shares his findings in this webinar.

Research 52

Research Verticals Webinar Metrics 52

Heinz Marketing

MARCH 15, 2024

Through research, surveys, and social listening, they understand what keeps buyers up at night, the content they devour, and the messaging that resonates. Organizations must have vertical and horizontal teamwork to streamline collaboration to understand and exceed customer expectations. Marketing: Marketers are the customer whisperers.

Top of Funnel 97

Top of Funnel Work Management Verticals Marketing Management 97

chiefmartech

DECEMBER 4, 2017

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski , analysts at TBR , who shared some of their latest digital marketing technology research with me. But what’s likely driving a big part of that disruption are the dynamics of vertical competition. ” That’s vertical competition at work.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Image source. .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

Brightedge

JUNE 3, 2020

In our research, we found that B2B tech companies are currently either rebounding or stabilizing, depending on which category they fall under. BrightEdge recently coordinated our own digital marketing efforts to drive leads and opportunities for our research webinar SEO Insights, Opportunities, and Performance in an Era of Uncertainty.

Research 80

Research SEO B2B Long Tail Marketing 80

PureB2B

SEPTEMBER 5, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original research will improve your message , your marketing, and even your business bottom line.

Relevance 62

Relevance Research Content Opinions 62

B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with. In August of last year, YouGov surveyed consumers in 17 global markets.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

Vision Edge Marketing

JANUARY 30, 2024

These four are among the most popular: Vertical Market : Focusing on a category of business. Verticals can include industries as broad as pharmaceuticals, transportation, or real estate. Conduct in-depth research to understand their evolving needs and preferences. As time has progressed, specialized approaches have evolved.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

B2B Marketing Directions

JULY 5, 2020

The survey also revealed that the sales impact of COVID-19 varied considerably across industry verticals. The following table shows the sales impact on the five largest industry verticals represented in the survey. Current Impact on Profits COVID-19 has also had a major impact on company profits.

Research 98

Research CMO Verticals Customer Surveys 98

Vision Edge Marketing

DECEMBER 5, 2023

This step often requires conducting research and collecting data. If primary research is not an option, consider secondary research such as analyst report, and leveraging your customer advisory board. Arm yourself with research and do the same for existing and prospective customers for each connector. Assemble the puzzle.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. The survey included respondents from fourteen industry verticals.

Research 75

Research B2B Amazon Customer Surveys 75

Valasys

MAY 11, 2021

The clients, usually, research their desired products from various sources available online and offline. On the other hand, B2B companies make use of market research to know the requirements of their target customers. What Is the Role of Market Research in B2B Companies? What Is the Role of Market Research in B2B Companies?

B2B Marketing 52

B2B Marketing Research Advertising Agencies Planning 52

Conversica

JUNE 5, 2018

We’ll also see how those in the science fields are using AI to push their research further. Some current AI applications in this vertical include: Performing audits in real time instead of looking backwards at data to find errors. Science and Research. What Iris does could save a researcher weeks, if not months, of time.

Marketing AI 49

Marketing AI Verticals Tools Case Studies 49

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Image source. .

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

B2B Marketing Directions

JUNE 20, 2021

Respondents were affiliated with organizations operating in several industry verticals. The average annual revenue of the companies represented in the survey was $2.9 billion, and about 20% of the companies had annual revenue of over $15 billion.

B2B Marketing 52

B2B Marketing Research B2B Thought Leadership B2B 52

SnapApp

FEBRUARY 1, 2018

So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Online course/membership community. . Vertical: Nonprofit. .

Verticals 48

Verticals Newsletter Top of Funnel Click Rate 48

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Heinz Marketing

JUNE 22, 2023

What if your product or service addresses multiple verticals? What if your product/service addresses multiple use cases that different personas and different verticals might care about for different reasons? Maybe it’s really a case-by-case situation? Sometimes it is just not as simple as developing one or even two buying committees.

Buy 93

Buy Ideal Customer Profiles Work Management Verticals 93

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). This surge indicates a probable increase in purchases and implementations later this year. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Content Marketing Institute

JULY 19, 2018

Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. And stay tuned for new research results this fall.). research Click To Tweet. Focus on building an audience. How you can use this insight.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Webbiquity

APRIL 14, 2015

Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g.,

Keywords 100

Keywords SEO Research Resources 100

Martech

MARCH 25, 2024

brands across 15 industry verticals. You can read it here: SGE Research Study – The Impact of Google Search Generative Experience on Brand and Product Terms. Here’s a chart showing a more nuanced breakdown by industry: Shopping Ads, meanwhile, appear below SGE 64% of the time, on average. About the Analysis. Get MarTech!

Studies 78

Studies Paid Search Agency Google Product 78