Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. Leveraging Machine Learning for Predictive Insights Machine Learning (ML), a subset of AI, takes marketing research a step further with its ability to learn from data and make predictions.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. Transparency as a Strategy. “ Companies have an obligation to their users to be transparent in how they operate and use personal data. It leads to building a brand image that emphasizes transparency and trust. Not convinced?

Transparency 134

Transparency Privacy Policies Brand Identity Branding 134

KoMarketing Associates

MAY 4, 2017

Although marketers are continuing to budget for programmatic advertising, new research indicates that they are not entirely satisfied with their investments to date. However, nearly one-third (32 percent) claim that a lack of transparency is inhibiting the future growth and scale of programmatic media buying.

Transparency 120

Transparency Marketing Report Ads Advertisements 120

BenchmarkONE

AUGUST 20, 2020

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. You don’t have to have been in marketing long to know that being transparent is one of the most effective strategies you can have. The Value of Transparency.

Transparency 107

Transparency Trust Marketing Marketing Automation Services Customer Surveys 107

QuanticMind

OCTOBER 5, 2023

Gain valuable insights into the ever-evolving holiday advertising landscape in this new research report. The post Scout: Increased Transparency in Streaming Metrics, Meta’s New Gen AI Tools, and More appeared first on Basis Technologies. Want a monthly digest of all the best Scout content delivered straight to your inbox?

Transparency 52

Transparency Advertising Agencies Paid Search Agency Tools 52

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Customers crave genuine, transparent brands. Research and Customer Advocacy.

Research 204

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 204

Buffer

MARCH 31, 2022

At Buffer, one of our values is ' default to transparency ,' which means that we're a glasshouse – everyone can see what's going on inside. Most people balk at the idea of transparency. This article delves into why you might want to take the transparent approach to goal-setting and achieving.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

illumin

AUGUST 5, 2021

Journeys and funnels as metaphors for a customer’s decision-making process on the path to purchase have preoccupied marketers and the marketing research community for over a century. The post Transparent journeys offer greater accountability for media investments appeared first on AcuityAds Inc.

Transparency 52

Transparency Media Validation Marketing Funnels 52

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ClearVoice

OCTOBER 15, 2018

Transparency more important than ever. Recent research from Sprout Social shows that 86% of consumers believe transparency is more important than ever. 86% of consumers believe #transparency is more important than ever #contentmarketing Click To Tweet. Social transparency tools and strategies.

Transparency 76

Transparency Tools Multi-Channel Correlation 76

Biznology

JANUARY 15, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Today only 6% of Millennials trust advertising (source: Edelman research).

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

JANUARY 21, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Today, only 6% of Millennials trust advertising (source: Edelman research).

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Content Standard

DECEMBER 22, 2017

The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection. Furthermore, political ads will now be specifically labeled, with transparency data one click away for anyone viewing the ad. The Implications for Marketers.

Transparency 106

Transparency Social Media Social Marketing Media 106

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. Apple’s App Tracking Transparency update of June 2021 is still leaving shockwaves more than six months later. The iOS 15.4

Studies 52

Studies Research Paid Search Agency Transparency 52

Oktopost

APRIL 28, 2022

Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. He gets candid about why, before reaching out to any influencer, you must: Do your research to find out what they want to achieve. Meet Lee Odden. Stay in the Loop.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Advertising Agencies Paid Search Agency 174

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. Although omnichannel marketing has demonstrated many benefits, previous research suggests that not all B2B marketers have adopted this type of strategy just yet.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. You should look for an agency with some knowledge about your industry, excellent communication skills, and transparent pricing. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

SmartBug Media

FEBRUARY 8, 2019

Strive instead for transparency and authenticity by doing the following: If you are throwing out facts or statistics, show the research to back it up. Stick with honesty, transparency, and authenticity in your webinar. Cite your resources and your methodology. You’ll find that your audience will respond in kind.

Webinar Metrics 75

Webinar Metrics Transparency Ad Building Opinions 75

ClickZ

MAY 24, 2019

LinkedIn has added a new Ads tab on Pages for increased ad transparency. LinkedIn has added a new Ads tab on Pages for increased ad transparency. Increased transparency to both our customers and members is critical to creating this trusted environment.” Google has updated mobile SERP design to show website names and icons.

SERP 58

SERP Transparency Paid Search Agency Linkedin 58

Hubspot

JULY 12, 2021

Below, we'll dive into the study's research, explain why some marketers might still want to consider SMS strategies, and note a few takeaways for an effective campaign. The SimpleTexting study and other research points to reasons why people might opt out. Why SMS Could Be Coming Back Strong.

SMS 101

SMS Research Opt-out Planning 101

Marketing Insider Group

JANUARY 5, 2021

Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts YouTube And on Spotify ​​Keep binging Radically Transparent!

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Content Standard

SEPTEMBER 14, 2018

While these tactics were transparent about the fact that they were marketing, audiences found them to be overly forceful, and they led many consumers to view marketers and advertisers as deceptive and untrustworthy , concerned primarily with driving profits rather than providing a beneficial customer experience.

Paid Content 75

Paid Content Transparency Advertising Agencies Paid Search Agency 75

Oktopost

JUNE 2, 2022

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Twitter 125

Twitter Product Planning Transparency 125

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Be Transparent: Own your expertise while transcending business and product biases.

Media 98

Media Brand Identity Branding Storytelling 98

Attendify

JUNE 13, 2019

When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. Now transparency’s a vague term, so let’s boil it down a bit. How to gauge vendor transparency. Look for Transparency appeared first on Attendify Blog. Lesson learned?

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Marketing Insider Group

APRIL 25, 2023

But another problem, one that is relatively new to our industry, is that their use of AI was kept hush-hush, without any true transparency about the author of their robo-content. There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines.

Google 231

Google Generation Guidelines High Quality Lead 231

SmartBrief - Marketing

MARCH 19, 2024

These consumers demand transparency and authenticity from brands. These consumers are doing the research with help from websites like Good On You , Cruelty-Free Kitty and Ethical Elephant that rate brands based on sustainability, eco-friendliness, sourcing and animal cruelty to guide them on their purchase decisions.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Oktopost

APRIL 13, 2023

In this episode of the Radically Transparent podcast, David Kung, VP of Marketing at Bluescape Software exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy.

Resources 118

Resources Work Management Tactics Marketing Management 118

Tony Zambito

JANUARY 5, 2022

In buyer insights research interviews during the pandemic, I have seen this tolerance level become more stated. Technology and information have produced greater transparency and the ability to see through hyperbole. That something, underdelivered, can be a product, service, performance, technology, or program. want is the truth….

Transparency 205

Transparency Research Buyer Personas Service 205

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. When it comes to what time and day you should send an email and days, we found some researched-backed best practices. This isn't a coincidence, either. The purple line (i.e.,

Research 101

Research CTR Best Practices Open Rate 101

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

Martech

APRIL 16, 2024

Take the time to research and find the tool that is the right fit for your needs. Yet, it is a step toward a more transparent and trustworthy relationship with your users. Our research found no more than 10% opt out of cookies and it’s usually less than 5%. Make sure it integrates with your analytics solution.

Analytics 111

Analytics Marketing Analytics Tools Work Management Planning 111

Webbiquity

OCTOBER 15, 2021

Researchers evaluated the significant impacts on the market, especially among younger generations. Individuals are increasing their awareness of authentic green certifications, strengthening the demand for transparency. Individuals may increase the marketability of their specific efforts by increasing the transparency of their actions.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Oktopost

JUNE 8, 2022

Or catch more of his research here. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Social Media 118

Social Media Peer-to-peer Media Transparency 118