WebMarketCentral

MARCH 8, 2007

Services Insider is a cleanly structured, thoughtfully written, carefully researched must-read blog for anyone involved in professional services sales or marketing. Second, GoogleFight is a tool mentioned here previously in my post on e-words vs. ewords. For example, who gets more web mentions, Luke Skywalker or Darth Vader?

Tools 20

Tools Cold Calling Lead Generation B2B Sales 20

WebMarketCentral

JANUARY 15, 2007

Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list. Note that this tool works much better with IE than with FireFox. A great tool for monitoring the results of your SEO efforts. Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006."

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

MARCH 13, 2006

First, Mike's Marketing Tools guru Michael Wong offers reviews of a large selection of Web marketing tools, including ad tracking software, autoresponders, keyword bid management, email marketing, search engine optimization, and Web site traffic analysis.

Tools 20

Tools Marketing Management Autoresponders RSS 20

WebMarketCentral

NOVEMBER 3, 2009

Use a keyword research tool to help identify which terms to use. It doesn't matter if your product is technically more of a thingamabob than a whatchamacallit, if your prospects are searching for whatchamacallits, and that's the competitive set they place your product in, that had better be the term you're using. 2) Tell a story.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

JANUARY 4, 2008

There have recently been some interesting new developments with Pageflakes , a pretty cool online tool I've written about before. Teachers can use Pageflakes to let their students see update calendars , exam timelines, research study information, grade trackers , message boards and other resources.

Web 2.0 20

Web 2.0 Class Tagging Studies 20

WebMarketCentral

JULY 6, 2009

Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? Looking for a concise explanation of the different types of redirects? Which commonly-held beliefs about Google's algorithm are true, and which are myths?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? This powerful tool automatically optimizes conversions by adjusting ad positions based on keyword match type, the searcher's geographic location and other factors. When is it time to drop or rewrite an underperforming ad?

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? What tools are available for cost-effectively monitoring brand conversations across social media sites? Sure, online video is hot, but how you optimize video assets? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JUNE 23, 2008

Next, run your initial list of phrases through a keyword tool in order to 1) determine the relative search volume of the terms on your initial list, and 2) identify high-potential related search phrases. In Reader Poll: Best Keyword Research Tools , search guru Lee Odden reports on the popularity of 15 keyword tools.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

OCTOBER 19, 2009

Rewriting the Beginner's Guide Part VIII: Search Engine Tools and Services by SEOmoz Danny Dover updates one of the most indispensable guides to the SEO craft anywhere. the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them). Why do SEOs forget about REAL marketing?

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

NOVEMBER 26, 2008

In terms of the research, the links, and the thought put in behind it, this is an outstanding post. Search may not be recession-proof -links to a post Aaron wrote about a month ago where he provides research demonstrating how and why search marketing will remain strong through this downturn. And Insights is just a lot of fun.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

DECEMBER 17, 2008

Which tools can help make your efforts more productive and effective? 10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

MARCH 24, 2009

Here's some research on how to do that. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. Social Tagging Research and Reports. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

JANUARY 14, 2008

Here are some of the best tools for conducting keyword research and building a search phrase list. Google Suggest keyword tool Type in a word and Google will provide suggested phrases, along with the relative search popularity of each term.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

JUNE 26, 2008

That's the problem WiseWindow is attempting to solve for brand managers, marketing research firms and CPG ad agencies. The tool isn't applicable only to CPG manufacturers and retailers; here's an example of WiseWindow in action tracking voter sentiment with regard to Hillary Clinton, Barack Obama and John McCain.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

JANUARY 10, 2007

Correcting my earlier comments on Backflip , an online bookmarking and excellent research tool: it does indeed work with Firefox (or pretty much any other browser). Kenny Gorman sent me the following information: "Backflip indeed does work on Firefox. You simply have to create the 'button' by yourself.

Contact Marketing 20

Contact Marketing Tools Contacts Research 20

WebMarketCentral

JULY 23, 2007

tools, they're pushing the envelope on adoption. tools, they're pushing the envelope on adoption. They're using the new tools to reach prospects, not just reinforce existing customer relationships. tools out to their teams and organizations. tools work in small to mid-sized companies. They're rolling Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

MAY 12, 2009

Charts comparing solutions, suggested decision criteria, ROI calculator tools, case studies, testimonials, certifications, awards, affiliations, and executive profiles all help diffuse fear of making a wrong decision. Prospects are looking to educate themselves, do their own comparisons, and create their own short lists.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

AUGUST 17, 2009

by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." These include duplicate content, lack of keyword research, ignoring link building, and.read her post !

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

AUGUST 11, 2008

The software is designed to help organizations better harness the collective intelligence of employees by providing them with a secure, internal set of tools for social networking (profiles and connections), social updating (like Twitter ) and social bookmarking with project management functionality. Is that a fair description?

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 11, 2009

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 Fresh Link Building Tips: New Search Filters = Easy Link Research by SEO Book Techniques for building links through blogs, online forums, social networking sites, and blog comments. tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

NOVEMBER 5, 2009

But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? tools (delicious, Feedburner, LinkedIn et al.), How can you explain the value of social media to skeptics?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JANUARY 28, 2008

Effective Keyword SEO Research, Part 2 by ClickZ Writer Julie Batten provides a step-by-step guide to creating a productive keyword list by considering the entire buying cycle, covering keyword research tools, list scrubbing and allocation. I have a job to do for crying out loud! Wal-Mart has a Facebook profile.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

APRIL 22, 2006

Backflip is great for research, as it allows you to categorize saved pages in folders or subfolders, add comments, and share them publicly, with only a select group of individuals (by email), or keep them private. Group research: One of the most powerful features of Backflip has always been its group functionality.

RSS 20

RSS Paid Search Agency Click Rate Internet Marketing 20

WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. Zanby provides) the richest base set of free community organization and lifestyle management tools available. net Billed as "the complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

OCTOBER 6, 2008

Yet new research indicates that, despite knowing what to do, technology vendor channel chiefs don't always act on this knowledge. Of those who focused investment on these types of ‘efficiency' programs, only 40% reported an increase in channel revenue."

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

FEBRUARY 10, 2009

What To Expect From Your Web Analytics Tool (Web Analytics Series, Part 2) by NxtERA Marketing Blog Elana Anderson presents a five-part framework to help companies maximize their investment in web analytics tools to develop integrated, customer-focused marketing programs.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

OCTOBER 7, 2009

PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. The post is a little spammy (as is the PPC Web Spy landing page), but the tool sounds interesting.

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

AUGUST 5, 2009

The story begins with Georgia researching competitive and related blogs, planning her strategy, and then customizing a Blogger template to create just the look she’s after by replacing the header image, modifying fonts and colors, changing the layout and customizing the sidebar.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

DECEMBER 3, 2009

Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

NOVEMBER 1, 2007

That makes it useful for everything from moms setting up playdates, to community organizing, to collaborative online research projects. As they describe the environment on their About Us page , "The Zanby suite of tools will allow groups to scale naturally from small gatherings to large businesses with enterprise organizational needs."

Social Media 20

Social Media Digg Media Tagging 20

WebMarketCentral

FEBRUARY 4, 2008

Color Schemer Online This very cool color selection tool lets you easily translate RGB color values to hex and vice versa. A FAQ page is actually a sales and marketing tool that can help qualify your website visitors and move them closer to doing business with you." learn, research and compare what you have against a competitor.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

APRIL 2, 2009

And aren't the tools pretty easy to use? These are among the key benefits a consultant can provide: Focus on using the right tools and prioritize efforts (i.e., These are among the key benefits a consultant can provide: Focus on using the right tools and prioritize efforts (i.e.,

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

AUGUST 14, 2008

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. Both are free, but one is considerably faster and more thorough. SEO and SEM Shortcuts, Spying and Stats to Dominate Google!

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20