WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Although you want to evaluate the expectations of your specific target markets, it may be possible to shift some budget from localization to creating English-language content that appeals to prospects around the world.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Although you want to evaluate the expectations of your specific target markets, it may be possible to shift some budget from localization to creating English-language content that appeals to prospects around the world.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

AUGUST 3, 2010

But good source material will also save you money because the writer will need less time for research and interviewing tasks. Using multiple drafts of a brochure or white paper isn't the most constructive or cost-effective way for a product team to hash out the product's vision, target markets, and positioning. Sound familiar?).

Planning 120

Planning Terms and Conditions Copywriting Paper 120

WriteSpark

JULY 30, 2009

Research and analysts. Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites. Vendor websites.

Paper 120

Paper Vendors Conference Statistics 120