Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Target decision makers. Next, uncover what your target decision-makers need and focus on the buyer, not necessarily the company.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Webbiquity

JANUARY 28, 2013

Which tools beyond the most common are most useful for developing target keyword lists? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Keyword Research Guides and Tools. 22 Free Keyword Research Tools by Practical eCommerce.

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

FEBRUARY 17, 2022

Web research can be helpful in finding inspiration, but don’t be a copycat. That said, it can also be helpful to re-use tactics that have worked well at engaging your target market. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience. Do Your Research.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Webbiquity

MAY 9, 2023

Here are four reasons why it’s vital to start by setting clear social media marketing goals: Direction and Focus: Clear social media goals give you a target to aim for and measure your social media marketing efforts. In addition, identifying your target audience and developing a bond with them go hand in hand.

Social Media 310

Social Media Social Marketing Planning Tips 310

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Ideally, you’ll want to start by conducting some market research to understand where your audience is coming from. Guest post by Grace Murphy. Next, you’ll need to plan how you will meet those goals.

Small Business Marketing 283

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 283

Webbiquity

JANUARY 19, 2023

Marketers can better target the right audiences and foster client loyalty in an increasingly competitive marketplace by appreciating the differences and similarities between B2B and B2C marketing strategies. Target Audience One of the main differences between B2B and B2C marketing is the target audience.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Start your research by talking to your actual customers (ideally) or least to customer-facing staff in sales and support functions. The best one to target is of probably “best CRM for sales” (though that is likely to be difficult to rank for due to high competition). But research will.

SEO 283

SEO Paid Search Agency Lead Scoring Lead Ranking 283

Webbiquity

MARCH 28, 2023

You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience. Since they are the lesser-known entity, they have cleverly targeted a more high-volume query and used it to promote themselves.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Webbiquity

OCTOBER 21, 2022

While it’s true that knowing the target audience and writing dedicated articles is crucial, it is also essential to write readable content. Keyword research and selecting the right keywords to embed in your content are crucial. Target keywords often have a lot of competition. Top Rules Every Copywriter Should Follow.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Webbiquity

SEPTEMBER 28, 2022

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. This data helps brands to deliver targeted advertising on social media platforms. After this, the targeted audiences can be sent personalized emails by segmenting subscribers under applicable categories.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Webbiquity

MARCH 10, 2022

Think about the attributes of your target audience. With that in mind, your online brand image should establish a connection with your target audience, reflecting your brand’s values and what you post online. According to research, 60% of B2B customers are likely to make repeat purchases. Pain points. Motivations. Influencers.

Spending 325

Spending Brand Identity Branding Top of Funnel 325

Webbiquity

JANUARY 11, 2022

Business customers also typically put a great deal of research and consideration into the purchases they make. Their purchases generally aren’t impulse buys; they are carefully researched and discussed by buying teams. Accessibility of key details like these can also encourage visitors to continue researching a business.

Design 268

Design Paid Search Agency Companies B2B 268

Webbiquity

NOVEMBER 29, 2022

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. This will help your business adapt its offerings to suit the changing expectations of your target market. Focus your research on customers’ preferences and interests.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Webbiquity

NOVEMBER 4, 2021

According to research from PWC, 73% of respondents believe CX is an important factor in all purchasing decisions. The same research says these are some of the elements that make up a positive CX: Speed. Research shows that 78% of millennials are more likely to spend on a high-end experience than buy something material.

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Webbiquity

JANUARY 18, 2024

Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. So, do your research. The importance of careful targeting is hard to overstate. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

OCTOBER 15, 2021

Researchers evaluated the significant impacts on the market, especially among younger generations. Others offer compostable packaging, which researchers found increases a consumer’s likelihood of purchasing by 64% on average. Once you determine your target consumers, you can create a marketing plan catering to an unmet need.

Effectiveness 270

Effectiveness Planning Paid Search Agency Marketing Management 270

Webbiquity

MARCH 9, 2021

Crucially, the infographic starts with “your target audience.” Elements like color, navigation flow, and special features will play roles in any website design project, but the decisions you make in each area will vary considerably based on your target audience. Timeless Website Design Considerations.

Design 282

Design Marketing Websites Industry CMS Mobile Marketing 282

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

SEPTEMBER 12, 2023

.” Reflecting these concerns, the top five speaking topics targeted by event organizers this year relate to improving the workplace environment, according to The 2023 Speaking Industry Benchmark Report by AAE Speakers Bureau.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. Moreover, 65% of people are visual learners, which means having a cohesive Instagram feed is a potentially powerful way to grab the attention of your target audience and spark interest in your business.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Webbiquity

JUNE 21, 2022

They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear. Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Webbiquity

NOVEMBER 23, 2021

Aligning your content with the keywords your audience is using requires research and careful planning. A (still too) common mistake while applying keywords is to ”stuff” your content with the target keyword phrase as much as possible. It’s bad UX and Google no longer rewards it. Improving Page Load Time.

Design 273

Design SEO Keywords Marketing Analytics Tools 273

Webbiquity

FEBRUARY 25, 2020

According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. These detailed target B2B buyer descriptions include several elements: Firmographics: What size of company does your buyer likely work for? Is your target audience horizontal (e.g,

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

Webbiquity

AUGUST 13, 2019

Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.”

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. That’s a hard truth in B2B sales.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Webbiquity

MAY 11, 2021

Although hiring an outside firm to conduct your efficiency audit gives you better results, there are some things you can and should do on your own before turning information over to your researcher. Do you understand your target market? You have to think through how each part of the equation impacts your target audience.

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Examine social media discussions, comments, and reviews to identify common pain points of your target audience.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Webbiquity

MARCH 10, 2020

So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Prospective buyers appreciate original content coming from intensive research, interviews, and surveys conducted or compiled by your company. Explainer Videos. Testing is always helpful.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 305

Webbiquity

MARCH 16, 2020

The platform helps you find your target audience, get to know those people and companies, and know when the sales team should act. Plus, you can get alerts when those businesses get funding or miss their targets so you can strategize how to market to them. Using the Advanced Search is where the targeting comes into play.

Linkedin 242

Linkedin B2B Thought Leadership Lead Scoring Lead Ranking 242

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. And it typically takes multiple interactions to turn targets into prospects, and prospects into customers. This makes keyword research for hashtags critical in social media.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

FEBRUARY 21, 2023

The agency brings together data-led performance, trust-based relationships, creative expert approach, and accurate media targeting, bringing a data-driven approach to strategic decisions. Pavel: Do not dream—set targets, goals, and objectives instead. The Company Year founded: 2017 Funding rounds: Self-funded to date.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Webbiquity

APRIL 11, 2023

First, be sure to do your own research on statistics as some content may be older and lean one way. They will provide bloggers and marketers with endless possibilities for creating compelling content that resonates with their target audiences. Important Caveats A couple of important words of caution for AI users.

Marketing AI 310

Marketing AI Curation Content SERP 310

Webbiquity

MARCH 31, 2022

With account-based marketing , you target only high-value accounts upon email verification. And because ABM is so highly targeted, it also aligns your own internal processes better. Once you’ve identified your target accounts, everyone across your organization can work together toward converting them.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

MARCH 21, 2019

According to recent research , more than half of marketers now spend the majority of their budgets on digital channels, and 70% plan to increase that share over the next two years. You can generate more leads by getting input from sales as part of your content research process. Keeping up with new technology.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

OCTOBER 23, 2018

More recent research shows most B2B marketers aren’t satisfied with their current mix of inbound vs. outbound tactics regardless of last year’s focus.). Hubspot researchers have stated that “ 46% of marketers reported that inbound marketing gave a higher ROI”. What is Inbound Marketing?

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

Webbiquity

SEPTEMBER 5, 2017

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. If you want to fully capitalize on search results, it is a good idea to supplement keywords of value with targeted PPC ads. Stopping the Competition: No matter your ranking, it is likely that paid ads appear above your organic results.

PPC 270

PPC SEO Paid Search Agency Keywords 270