Smashmouth Marketing

OCTOBER 1, 2009

Due to the East coast and West coast being predominant in our targeting, we tend to call 40% ET, 40% PT, and 20% CT/MT, so to simplify the discussion, I've just shown ET and PT. Target West Coast 11 am - 1 pm. Target East Coast 4 pm - 6 pm. Target West Coast 6 pm - 8 pm. The timeline at the bottom is on Eastern time.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

Due to the East coast and West coast being predominant in our targeting, we tend to call 40% ET, 40% PT, and 20% CT/MT, so to simplify the discussion, I've just shown ET and PT. Target West Coast 11 am - 1 pm. Target East Coast 4 pm - 6 pm. Target West Coast 6 pm - 8 pm. The timeline at the bottom is on Eastern time.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

Due to the East coast and West coast being predominant in our targeting, we tend to call 40% ET, 40% PT, and 20% CT/MT, so to simplify the discussion, I've just shown ET and PT. Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

MARCH 27, 2009

As some of you know, Green Leads also has a research arm where we conduct market research for clients. We used this team to target a pool of 600 companies (200 F1000, 200 $100M-$1B in revenue, 200 $50M-$100M in revenue). It has become pervasive, and respected, to do business this way.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MARCH 25, 2009

As some of you know, Green Leads also has a research arm where we conduct market research for clients. We used this team to target a pool of 600 companies (200 F1000, 200 $100M-$1B in revenue, 200 $50M-$100M in revenue). It has become pervasive, and respected, to do business this way.

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

SEPTEMBER 17, 2009

Companies like Jigsaw , Onesource , and Netprospex provide the candy; the more contacts we have and the better targeted, the greater our success. What if it was comprised of people already researching your offerings, thinking about the issues you solve? What if you had the same size list, but it was on steroids?

Inbound Marketing 100

Inbound Marketing Jigsaw Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

The question is to reach that senior executive, especially in non-technology fields (where you get less of the geeks and trend setters), how do you reach a C/VP level target? What would be some priorities for the end result of putting your sales rep in front of a C/VP level target? Plan targeted campaigns. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

The question is to reach that senior executive, especially in non-technology fields (where you get less of the geeks and trend setters), how do you reach a C/VP level target? What would be some priorities for the end result of putting your sales rep in front of a C/VP level target? Plan targeted campaigns. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 15, 2008

A connect is when the CAS system delivers a prospect you have targeted for a live phone call where you can start with "Hi Joe Prospect, this is Steve the Sales Guy, how are you?" They typically connect with an average of 23 targets per day, send 6 quotes out (25% interest rate) Close 1 of the 6 over time (16% close rate).

Validation 100

Validation Lead Ranking ROI Work Management 100

Smashmouth Marketing

DECEMBER 7, 2008

A connect is when the CAS system delivers a prospect you have targeted for a live phone call where you can start with "Hi Joe Prospect, this is Steve the Sales Guy, how are you?". They typically connect with an average of 23 targets per day, send 6 quotes out (25% interest rate) Close 1 of the 6 over time (16% close rate).

Work Management 100

Work Management Paid Search Agency Validation Lead Ranking 100

Smashmouth Marketing

JANUARY 10, 2009

Do some research on your date. In our industry, appointment setting , we can only promise to put you face to face with the executive you ask us to target. The prospect doesn't expect to make any business decisions in that first meeting. Spend the majority of your time gaining rapport with them and educating them. Forget the pitch.

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

JANUARY 3, 2009

Do some research on your date. In our industry, appointment setting , we can only promise to put you face to face with the executive you ask us to target. The prospect doesn't expect to make any business decisions in that first meeting. Spend the majority of your time gaining rapport with them and educating them. Forget the pitch.

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

MAY 4, 2011

SCOTTSDALE, AZ (Marketwire – May 4, 2011) – Today, at the SiriusDecisions Summit, Green Leads announced the acquisition of Target 250 to form the fastest-growing pay-for-performance demand generation company in the industry. and Europe.”

Sales Qualified Leads 100

Sales Qualified Leads Demand Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 29, 2009

Last fall at a NETSEA event, Joe Galvin , Vice President and Research Director for SiriusDecisions , was the speaker. Lately though, we're seeing more and more of the prospects we target requesting that the first sales meeting be by phone or a web meeting. His insight and knowledge regarding sales and marketing was deep.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Last fall at a NETSEA event, Joe Galvin , Vice President and Research Director for SiriusDecisions , was the speaker. Lately though, we're seeing more and more of the prospects we target requesting that the first sales meeting be by phone or a web meeting. His insight and knowledge regarding sales and marketing was deep.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. Most of their research, 67% according to Gartner, will be conducted online. This opens the gates to pockets of your ICP and target buyer personas who might not otherwise find you.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

DECEMBER 21, 2008

But, if you are selling products that appeal to other Marketers, Educators, or other groups that congregate on Facebook, it is a target rich environment. It used to be the case that shoppers in buying mode clicked on SEM links while those in research mode were more inclined to click on an organic link. Mike: Good point.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

But, if you are selling products that appeal to other Marketers, Educators, or other groups that congregate on Facebook, it is a target rich environment. It used to be the case that shoppers in buying mode clicked on SEM links while those in research mode were more inclined to click on an organic link. Mike: Good point.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100