Paul Gillin

JULY 16, 2013

You were just handed a 20-page research report with the assignment to write a headline and four-paragraph summary that will entice your target audience of business and IT executives to read it. In many cases, new insights are the principal value a research study offers. Where do you begin?

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

MARCH 22, 2022

AI can generate written content but it lacks the ability to do research. However, you will still need to do your own research to ensure that the information in your post is accurate. This can help you target your marketing and sales efforts more effectively, resulting in more business and happier customers.

Marketing AI 50

Marketing AI Automation Customer Satisfaction User-Generated Content 50

Paul Gillin

MAY 13, 2016

It’s presented in a variety of formats, including research reports, articles and podcasts. The target audience is not Cisco’s traditional CIO customer but board room executives. Connected Futures is a little-known gem. This image-rich site features a smorgasbord of content about how technology is changing business and our way of life.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. Research has shown that few people who “like” a Facebook page ever return to it. The great appeal of Facebook ads is their narrow targeting.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

MARCH 13, 2012

That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. A recent IDC survey asked developers which platforms they were “very interested” in targeting. Will Microsoft be a player in mobile platforms?

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

MAY 13, 2010

Then ask them to tell you what your company does, what problems you address and who the target customer is. Does your website have personality or does it read like a research paper? Ask a few people who are familiar with your industry but not with your company to spend exactly one minute on your website. Are you optimized for search?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. With split testing, you can try two different experiments, each targeting a different segment of your customer base. Market share research; awareness research; media citations; analyst research.

ROI 50

ROI Paid Content Social Marketing Webcast 50