target Research Related Topics 
Marketing Interactions
MARCH 25, 2023
You’d think B2B marketers would know this since it’s a constant topic discussed in relation to our target markets. B2B organizations avoid “wasting” time and resources doing the research required to understand buyers because the clock is ticking, and they need to get the next campaign out the door. I’m not sure it’s possible at all.
Marketing Interactions
NOVEMBER 15, 2021
As someone who does a ton of research on a bunch of diverse topics given my clients, I’m showing “intent” all over the place. Once they engage with your company, the intent score swings to have more weight based on branded interactions—visits to your website, branded keyword search, targeted display ad engagement, and more.
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Marketing Interactions
OCTOBER 24, 2021
Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. Top challenge for 44% is “Creating content that appeals to multi-level roles within the target audience.”. Top challenge for 44% is “Creating content that appeals to multi-level roles within the target audience.”.
Marketing Interactions
JUNE 27, 2021
Year after year I read research where marketers report their biggest challenges include: Knowing who to target and how to engage buyers. But the above three findings from 2021 reports indicate that’s not true for close to half of the marketers who participated in the research. But here’s what bothers me even more.
Marketing Interactions
AUGUST 15, 2022
Recent research by Gartner found, “For respondents with high regret, 89% of them cited team members have different, often conflicting, objectives for the purchase versus 9% for those with no regret — that means they are almost 10 times more likely to experience this type of conflict.”. I think of them as Organizational Personas.
Marketing Interactions
MARCH 22, 2022
There’s also been a lot of talk and research showing that B2B marketers intend to make lead quality a higher priority than lead quantity. Today, change is rampant which makes budgets a moving target. Buyers are telling us that with their actions—and in the research. Emotion plays a key role here. I couldn’t agree more.
Marketing Interactions
NOVEMBER 29, 2021
The people who become your buyers must do a lot of research and discovery , learn new concepts, understand options, convince others, justify change, and figure out how to limit disruption and mitigate risk. This also results in increased attention and engagement with your target customers. But we put them in the wrong place.
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