KoMarketing Associates

OCTOBER 21, 2019

As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization. About 88% of those who use original research plan to conduct additional research within the next 12 months. Tapping into Marketing Data.

Marketing Report 122

Marketing Report Research Planning Statistics 122

KoMarketing Associates

OCTOBER 2, 2017

New research shows that marketers are harnessing data on their prospects and customers, but not all of them have a comprehensive view of their target audience. Just 39 percent of marketing leaders said they had “total access” to a comprehensive view of their target customer, based on insights aggregated from across their organization.

Aggregators 120

Aggregators CMO Marketing & Strategy Analytics 120

KoMarketing Associates

JUNE 20, 2019

While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers. Specifically, content is irrelevant to marketing leaders because it’s poorly done or not targeted to a marketing leader’s needs.”.

B2B Marketing 122

B2B Marketing B2B Buyer's Journey Content 122

KoMarketing Associates

MARCH 1, 2016

This actually leads to two lists of keyword priorities: Keyword targets that can be applied to existing content marketing assets. Keyword targets that need to be integrated into new, or to-be-developed content marketing assets. Ask yourself: Do you have the right type of material today to apply keyword research? Probably not.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

KoMarketing Associates

FEBRUARY 7, 2017

For businesses, this reveals how critical proper ad targeting is on mobile. billion) and researchers expect it to continue to grow and increase in competitiveness this year. A 2016 study , also by iiMedia Research, found that digital channels accounted for nearly 40 percent of advertising spend in China.

Studies 120

Studies Paid Search Agency Mobile Advertising Ads 120

KoMarketing Associates

NOVEMBER 29, 2018

One SEO service that you certainly need to consider is producing content optimized to engage your target customers. I encourage all companies that operate online to research the factors that go into a site’s search ranking and work to optimize their site according to those.”. He specializes in SEO research.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. Baidu Index.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

SEPTEMBER 3, 2014

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign. Poor keyword research leads to frustration and leaves site owners questioning the value of SEO.

Keywords 120

Keywords Research SEO Lead Scoring 120

KoMarketing Associates

MAY 24, 2023

However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience. Furthermore, 87% are confident that their organization understands its target market needs, and 93% believe they will reach all of their goals within the next six months.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Nearly 4% admitted that they weren’t at all confident.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. Approximately 15% state that they are now developing new content marketing , while 13% are targeting new keywords.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

KoMarketing Associates

FEBRUARY 9, 2022

However, new research suggests that they still face many challenges in this area, particularly when it comes to leveraging data. Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

APRIL 5, 2022

As marketers remain focused on delivering a positive customer experience, new research is highlighting the importance of maintaining data accuracy for beneficial insight. Quality consumer data is the differentiator in knowing who customers are and how to reach them,” wrote the researchers behind the report.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same. “AI

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. The researchers behind the report note that despite the hype surrounding TikTok, it topped out at 14% on the list. About 70% of marketers cited Instagram.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Assess where your CX is falling short – across the customer journey – and implement a ‘get well’ plan,” recommended the authors behind the report.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

MAY 10, 2023

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. Building, targeting, and converting audiences depends on having reliable data,” wrote the authors of the report.

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

KoMarketing Associates

JUNE 22, 2022

Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Marketing teams, in particular, ranked social media as their top channel for video distribution.

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

NOVEMBER 17, 2022

Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results. About 34% are being held challenged by trying to achieve personalization at scale toward target accounts.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

KoMarketing Associates

JANUARY 11, 2023

However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. While ABM has piqued the interest of many marketers and sales professionals, previous research indicates that most are still in the beginning stages of implementing this type of strategy.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

KoMarketing Associates

DECEMBER 13, 2022

Although marketers specializing in app development and deployment have aggressive key performance indicators (KPIs), new research suggests they are facing tighter budgets. Marketers are more positive about 2023 than about the previous year,” wrote the researchers behind the survey. “In

Marketing Budget Creation 191

Marketing Budget Creation Statistics Marketing Budget Marketing & Strategy 191

KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. With more marketers seeing positive results from leveraging social media, previous research indicates that it has seen extensive growth in 2022.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

MAY 11, 2021

However, new research suggests that a more thorough discovery of buyers’ concerns, wants, and needs, while showing them how to resolve their critical pain points may be the key. When it comes to resonating with B2B buyers, marketers are still fine-tuning their strategies. B2B Marketers and Lingering Obstacles.

B2B Marketing 292

B2B Marketing B2B Statistics Differentiation 292

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. While B2B marketers focus on the customer experience, previous research suggests that they may also want to take a look at how they utilize content.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

KoMarketing Associates

FEBRUARY 8, 2022

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. Measuring results (38%) is the most challenging aspect of leveraging data to drive demand, followed by identifying target audiences (37%).

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

FEBRUARY 2, 2022

As more marketers turn to personalization to resonate with their target audience, new research indicates that it is already helping many improve the performance of their campaigns. Marketers are benefiting from personalization, but previous research suggests that many expect to be up against more customer demands in the coming months.

Personalization 263

Personalization Campaigns Marketing & Strategy Custom Publishing 263

KoMarketing Associates

AUGUST 10, 2021

However, new research suggests that many are under utilizing social media. The majority (55%) said that they are utilizing it to understand their target audience. Among the social channels being leveraged, previous research suggested that B2B marketers, in particular, were turning to Instagram more frequently.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. Now, new research indicates that they are using this tactic to drive customer engagement more than ever before. Postponements have not been uncommon, according to previous research.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

KoMarketing Associates

NOVEMBER 10, 2021

As marketers collect more data than ever before about their target audiences, new research indicates that they are finally seeing success with their customer data platforms (CDPs). Although many marketers have access to large amounts of data, previous research suggests that they are still struggling with its quality.

Statistics 230

Statistics Custom Publishing Marketing Report Marketing 230

KoMarketing Associates

JANUARY 6, 2022

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. However, previous research suggests that the ability to leverage customer data continues to be an issue.

Marketing Report 223

Marketing Report Email Marketing Email Campaigns Campaigns 223

KoMarketing Associates

JUNE 2, 2021

As B2B marketers look for more ways to get their content into the hands of customers and prospects, new research suggests that they may want to focus their efforts on amplification. Converge recently published the “Content Amplification Report” to determine how B2B marketers are ensuring that their content reaches their target audience.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

MAY 26, 2021

However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience. As marketers continue to look for ways to provide more unique experiences to their customers, previous research suggests that they believe the majority of their target audience wants more customized interactions.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

KoMarketing Associates

AUGUST 17, 2022

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. However, new research suggests that the majority are not satisfied with the CRM solution they are currently using. Refining the Customer Experience with Marketing Data.

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. About 43% said that they had made a purchase via a post in social media over the course of the last year as well.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

DECEMBER 23, 2020

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Marketing Technology and the Customer Experience.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

KoMarketing Associates

OCTOBER 19, 2021

As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters. Furthermore, nine out of 10 marketers view newsletters as a valuable way to reach, target and personalize communication without third-party data.

Newsletter 246

Newsletter Email Marketing Statistics Customer Surveys 246

KoMarketing Associates

JANUARY 5, 2022

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. As personalization continues to grow in importance, previous research suggests that B2B marketers, in particular, are struggling to adapt to customers’ changing needs.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238