Customer Experience Matrix

AUGUST 28, 2014

and key activities (Web site visits, topics researched) and scores at both company and individual levels. Users can define segments based on these or other attributes and export their related data to CRM, marketing automation, ad targeting, or Web personalization systems via file transfers or API calls.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

MAY 17, 2007

Aberdeen’s “ research preview ” for the study certainly is pro-LTV. They’re asking all the right questions, although I wonder how many people can really answer them accurately. In contrast, average and lagging companies are apt to take a more short-term, transactional approach to marketing strategic planning.

Studies 120

Studies ROMI Class Click Rate 120

Customer Experience Matrix

FEBRUARY 27, 2007

I’ve had a series of conversations over the past few days regarding the distinction I made last November between “behavioral targeting” systems and “multivariate testing” systems. But the systems can also send targeted contents in non-test situations. Maybe the testing systems are missing other functions needed for targeting.

Pricing 120

Pricing Price Segmentation Display 120

Customer Experience Matrix

JUNE 1, 2009

Everyone knows this, but, for the record, I was able to do nearly all my research online and even get price quotes without setting foot in a dealer. My online research and preexisting preferences quickly narrowed the field to Honda and Subaru models with virtually identical specifications. price details – Sneezy Honda 2:00 p.m.

Process 120

Process Buy Pricing Price 120

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

AUGUST 30, 2007

At a more tactical level, the question is the most cost-effective way to reach the target audience, independent of the message content (which includes price, product and perhaps distribution elements, in addition to classic positioning). Early-stage product development is driven by market research, for example.

Paid Search Agency 120

Paid Search Agency Ads Cross-Selling Distribution 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Of all that research I mentioned last week , two pairs of facts stood out. The audience in database marketing is still passive, but it's targeted at segments that marketers have some reason to believe are interested. Social media is the latest stage in this evolution. The following table summarizes these dimensions.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

SEPTEMBER 17, 2009

The main application of this information is sending targeted emails. Pricing for Relevance-x Social is based on the number of relationships (typically email addresses) researched and on the number, size and complexity of the campaigns being managed. It can be purchased on a campaign-by-campaign basis or annual subscription.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

MAY 5, 2023

I don’t buy the wishful alternative that the number of marketers will stay the same and they’ll produce vastly more, increasingly targeted materials. With no need for advertising, there’s no need for targeting or personalization and no need for personal data to drive that targeting or personalization. Trust, again.)

Enterprise Management 177

Enterprise Management Work Management Marketing Management Copywriting 177

Customer Experience Matrix

MARCH 16, 2007

Jupiterresearch adds what I label as “behavioral targeting” vendors: [x+1] and Touch Clarity (now part of Omniture), e-commerce platform vendor ATG , and testing/targeting hybrid Kefta.) Sample bias is a well know issue among researchers. (These would be Optimost, Offermatica , Memetrics, SiteSpect and Vertster.

Planning 120

Planning Sample Vendors Customer Surveys 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. I’ll be researching this in more detail in the near future, so I’ll get to the bottom of it fairly soon.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 2, 2011

I do recall that some (traditional, structured) research has shown that human brains physically adjust when they must process unstructured inputs. Between native apps and organic product growth, today’s B2B marketing automation vendors definitely face some serious threats from Salesforce even if it doesn’t target them directly.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

OCTOBER 10, 2009

You’ll note that my definition does NOT specify a particular database technology, such as in-memory or columnar, that the data is updated in real time, that the system is targeted at mid-sized businesses, or that results are distributed pervasively through the organization.

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

AUGUST 18, 2016

This meant I had to cover many different topics in my research, drilling into different sets of details for different kinds of products. Identify Target Accounts Plan Interactions Execute Interactions Analyze Results The next step was to define the system functions that support each process step.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

MAY 27, 2016

Here are some possibilities: an extract of Mona’s hands targeted at a segment of “just got engaged”. an extract of Mona’s breast targeted at a segment of “pornographers”. a blank space targeted at a “jeweler”. Perhaps the viewer is even inspired to do a little research into why Mona is different.

Personalization 189

Personalization Paid Search Agency Segmentation Marketing 189

Customer Experience Matrix

SEPTEMBER 16, 2014

The goal of all these features is to find useful relationships and information while minimizing manual research and data entry by sales reps. But that’s a different market, and one which HubSpot managers make clear they don’t want to target (although I’m sure HubSpot has many such businesses in its current customer base).

Hubspot 120

Hubspot CRM Marketing Automation Services Work Management 120

Customer Experience Matrix

SEPTEMBER 13, 2023

The optimal customer experience is a moving target, if not an entirely mythical one. At the same time, there’s quite a bit of research showing that relatively few companies have moved beyond the testing stage to put the advanced AI tools into production. None of this is news, or really even new: marketing has always been hard.

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Customer Experience Matrix

MAY 7, 2015

But the closest I could find were a couple of products that build profiles of groups the marketer defines in advance, such as brandAnalyzer by brandAnalyzer from Global Science Research and Empirical Insights from SG360. The one system that does look like strong AI is Bottlenose.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

NOVEMBER 22, 2006

It’s quite possible that other multi-variate testing systems do this as well: as I hope I made clear yesterday, I haven’t researched each product in depth. Some products may be able to target several metrics simultaneously, although I haven’t seen any details. While we’re on the topic, let’s take a closer look at automated deployment.

Automation 120

Automation Optimization Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 23, 2009

In recent years, we’ve striven and become technically more able to target those messages directly at individuals. This brings us full circle to the panel-based attitudinal research at the core of the Omniture/comScore and Nielsen/Facebook deals. Yet messages were never really limited to one person.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 18, 2008

Instead, it provides an API that lets users set up their emails with Market2Lead and then have them sent by external email specialists like Responsys and Exact Target. The vendor is researching data mining features to help users determine the appropriate weights. Market2Lead is researching this capability.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

NOVEMBER 28, 2006

So there’s really no way to avoid researching each factor in detail before making a choice. Kefta considers itself a “dynamic targeting” system. Each factor is important, which in practical terms means it can get you fired (if it prevents you from using a system you’ve purchased). And yet…there are so many factors.

Multi-Channel 120

Multi-Channel Product Vendors Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 17, 2021

But here’s where trust comes back into play: if you can’t trust someone else to do accurate research, you can’t decide based on their results. This is a tricky balance because few marketers will want to sacrifice the performance benefits that come from data-driven targeting.

Marketing AI 267

Marketing AI Transparency Privacy Budget Programs 267

Customer Experience Matrix

MAY 1, 2018

Kim started her research before the current news cycle and it was probably accepted for publication before then too. It has ended a program to target ads using data from external compilers, such as Acxiom. But would Wired have picked it up? It announced major API changes that limit the amount of data shared with developers.

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159