Cintell

APRIL 30, 2019

Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. In a recent interview, Todd Berkowitz – Research VP at Gartner, recently told CMSWire.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

FEBRUARY 7, 2019

The Cintell, Customer Intelligence Institute partnership will focus on targeting buyer persona strategies to increase sales and improve marketing driven campaigns. The Customer Intelligence Institute’s approach to customer research fits perfectly with our mission and vision.” says Terry Suppers, Chief Customer Officer, Cintell. “We

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Cintell

DECEMBER 20, 2018

The contact records originate from a variety of compilers, who use various data collection practices such as collecting data from directories, conference and related events, Web-based sources, newsletter audiences, email signatures, human researchers and more.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Both competitive and industry trend research is conducted at least quarterly.

Buyer Personas 100

Buyer Personas Paid Search Agency Optimization Demand Generation Agencies 100

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Our own research supports this fact, with only 8.2% Top Challenges Related to Buyer Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Webinar Metrics Paid Search Agency 100

Cintell

MARCH 10, 2016

Focuses messaging; increases precision of targeting. Persona based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%). Lack of foundational research into targeting the right audience and understanding buyer needs and behavior causes a huge waste of resources.” DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

JANUARY 27, 2016

Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Leverage personas to understand the appropriate buying committee at target accounts for account based marketing. Use words and phrases from persona research to ensure your content marketing echoes the voice of your customer.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100