Trending Sources

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

My recommendations for B2B CMOs is to view their target markets and audiences as communities. Research has proven that goals can vary immensely. Utilize The Right Buyer Persona Research Approach. To get at goals and behaviors requires qualitative research.

Search: The art and science of identifying your target audience

Biznology

And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? Think about the audience you are targeting and ask yourself, “Are they really taking the time to sit down, open a browser, go to Google, and search for that topic?”

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And those may not actually even be the best phrases for the nursery to target; there may be just slightly different phrases that are better, in terms of their combination of high search volume and low organic and/or paid search competition. That’s where keyword research comes in.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. inbound lead generation with more targeted, proactive campaigns.

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. Engagement is driven by subjects that capture the attention of the target audience. Social Media and Sales social media research social selling

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

Enabling Marketing and Sales with Target Ready Buyer Models. Boosting sales revenues through demand generation involves going beyond enabling marketing with target market data and sales with contact information. ©All rights reserved by Kenny Madden.

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Tom Webster led an Edison Research team to discover the truth of customer service on the web today. GoToWebinar – a leader in online events – is one of the easiest and most effective ways to connect and convert your target audience.

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Improve demand gen results by targeting in-market buyers. So how do you use the marketing automation and CRM systems you’ve invested in to improve buyer targeting and boost your demand gen results?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. inbound lead generation with more targeted, proactive campaigns.

3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails

It's All About Revenue

So here is my public service announcement for all you salespeople trying to get my (or your target buyer’s) attention: 1. Do Your Research. Leverage that personalization to have your message resonate with the target buyer.

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B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Specific targeting.

3 Steps to Building a Better B2B Target Account List

grow - Practical Marketing Solutions

Today, the right B2B Target Account List is even more important if you are adopting account-based marketing , but it doesn’t spark the same passion that discussions of postal and email list sources did a decade ago. After all, you know what companies to target, right?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. inbound lead generation with more targeted, proactive campaigns.

Why don’t more marketers use keyword research?

Biznology

A brief description: you build digital experiences using the words and phrases of your target audience. Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. The post Why don’t more marketers use keyword research?

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. In a study by DemandGen , leads who are nurtured with targeted content produce a 20% increase in sales opportunities.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. The amazing thing about Google Adwords is that it practically does the research for you.

Research: Technology Marketers Align Around Lead Gen

Junta 42

How many audiences do they target? The post Research: Technology Marketers Align Around Lead Gen appeared first on Content Marketing Institute. Demand Generation Findings from CMI Research Lead Generation

A guide to free and easy influencer research tools

grow - Practical Marketing Solutions

Free influencer research tools. Are they engaged with your ultimate target market? Well if you are working on influence on the cheap, these free influencer research tools should help you. Free influencer research tools.

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Research Report: Lead Gen Not as Easy as Marketers Think

The Point

Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

This actually leads to two lists of keyword priorities: Keyword targets that can be applied to existing content marketing assets. Keyword targets that need to be integrated into new, or to-be-developed content marketing assets. A Wikipedia entry (research-oriented).

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.

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5 Ways to distinguish your content and brand by using research

grow - Practical Marketing Solutions

Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign.

Tips for B2B customer satisfaction research

The B2B Research Blog

That’s why every B2B business needs a programme of regular customer satisfaction research. Gain their support for the research first, or they and customers may react negatively. Set KPIs and targets to incentivise action, or better still, link customer satisfaction metrics to bonuses. The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. Customers are your lifeblood.

B2B content marketing research

The B2B Research Blog

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Content marketing works.

The sneaky method BuzzFeed uses to win the market research game

grow - Practical Marketing Solutions

As BuzzFeed no doubt knows, quite a bit of nuanced personal data is revealed in the course of taking one of these quizzes, and depending on the privacy policy of the specific site, they can share it with business partners and use it to target ads.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

Genesys embarked on qualitative user and buyer research to understand how such market-oriented behaviors were shifting, as well as, converging. Putting them on a renewed market strategy path that targeted new segments and introduced new product and service innovations.

Understanding the moving target of Facebook reach

grow - Practical Marketing Solutions

— New research from several sources indicates that Facebook algorithmic tweaks could be dramatically depressing the visibility of brand posts to their audiences.

4 Quick Research Tips to Build a Warmer Pipeline for Teleprospecting

Sales Prospecting Perspectives

In a sales world that’s becoming more social, it’s more important to target and personalize your messages to prospects, setting yourself apart from the rest and refusing to provide "another sales pitch." Let’s face it: Not every cold call campaign is created equal.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Like a runaway train, buyer personas have run amok with incorrect portrayals of what constitutes insights and what methods of research are appropriate. Through data mining capabilities, they were able to target customers based on goal-directed behaviors specific to the four personas.

CMOs Are Behind On Disruptive Growth, And It’s Going To Cost Their Job [Research]

B2B Marketing Insider

Nearly 40% of CEOs say the CMO will be the first to go if business growth targets are not met, according to Accenture Strategy’s latest research ‘The C-level Disruptive Growth Opportunity,’ which surveyed over 500 CEOs and nearly 900 CMOs from organizations around the world.

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14 Tools & Resources for Conducting Market Research

Hubspot

In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs. In part, we can blame lack of research for why there are so many unsuccessful product launches and ill-conceived new feature additions. 14 Market Research Resources.

Blogging for Business - It's Role In Attracting Target Buyers

Client Bridge

When target customers are ready to buy, do they consider your company? A reasonable resolution to this question is critical for BtoB companies who serve a defined target market. Customers today do their pre-buying research on the Web.

7 Things You Should Know Before Researching Content Marketing Solutions

Contently

A VP of marketing at a major CPG company once told me that her target audience consisted of “consumers with an interest in food.” The post 7 Things You Should Know Before Researching Content Marketing Solutions appeared first on The Content Strategist.

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

This is also an important principle behind buyer insights research and buyer persona development. This is a common refrain I hear from those who have not tackled buyer persona research with the all-important focus on goal-directed behaviors. Transformation by Yu Luck.

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The Psychology of Behavioral Targeting Goes Deeper Than You’d Think

Content Standard

New research shows that the psychological effects of behavioral targeting might be a lot stronger—targeted ads may actually change how users feel about themselves, in addition to driving purchasing behavior. The idea of using targeting to impact consumer behavior is nothing new.