Trending Sources

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

My recommendations for B2B CMOs is to view their target markets and audiences as communities.  Research has proven that goals can vary immensely.  Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas. 

Search: The art and science of identifying your target audience

Biznology

And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Let’s say you want to target a Chief Financial Officer. Tons of volume!

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And those may not actually even be the best phrases for the nursery to target; there may be just slightly different phrases that are better, in terms of their combination of high search volume and low organic and/or paid search competition. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. This is not a new problem. This is only a content summary.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. inbound lead generation with more targeted, proactive campaigns.

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. Engagement is driven by subjects that capture the attention of the target audience. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. Social selling best practices. Organizing for success.

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

Enabling Marketing and Sales with Target Ready Buyer Models. Boosting sales revenues through demand generation involves going beyond enabling marketing with target market data and sales with contact information.  Using descriptive target buyer models to give marketing and sales teams the clearest picture yet of exactly who their buyers truly are. Follow @tonyzambito.

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Tom Webster led an Edison Research team to discover the truth of customer service on the web today. GoToWebinar – a leader in online events – is one of the easiest and most effective ways to connect and convert your target audience. The post New research explodes the status quo of customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Improve demand gen results by targeting in-market buyers. So how do you use the marketing automation and CRM systems you’ve invested in to improve buyer targeting and boost your demand gen results? Here’s how you can combine the wealth of available data with predictive solutions to improve your buyer targeting. How bad is it? said that they were very effective.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. inbound lead generation with more targeted, proactive campaigns.

3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails

It's All About Revenue

So here is my public service announcement for all you salespeople trying to get my (or your target buyer’s) attention: 1. Do Your Research. Using something like LinkedIn’s TeamLink feature, you can see how you and your connections are related to that person, or how that person is connected to your target buyer. Why would I do all your prospecting work for you?

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B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.  Consumer researchers often label themselves as ‘qualitative’ or ‘quantitative’.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Lead generation and lead nurturing both can be done via a targeted display campaign. Specific targeting. Many I have used myself for clients. Retargeting.

3 Steps to Building a Better B2B Target Account List

grow - Practical Marketing Solutions

Today, the right B2B Target Account List is even more important if you are adopting account-based marketing , but it doesn’t spark the same passion that discussions of postal and email list sources did a decade ago. After all, you know what companies to target, right? But if you sell to manufacturers and you identified 300 target manufacturers, you’ve only just begun.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. inbound lead generation with more targeted, proactive campaigns.

Why don’t more marketers use keyword research?

Biznology

brief description: you build digital experiences using the words and phrases of your target audience. Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. All kinds of data living together.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. In a study by DemandGen , leads who are nurtured with targeted content produce a 20% increase in sales opportunities. The post Making the Case for Content Marketing: Research & Statistics appeared first on Visually Blog. Content gains trust. Content also endures.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience. SEO is a puzzle to some. Stick to Your Niche.

Research: Technology Marketers Align Around Lead Gen

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How many audiences do they target? The post Research: Technology Marketers Align Around Lead Gen appeared first on Content Marketing Institute. Demand Generation Findings from CMI Research Lead GenerationOf all the segments of content marketers we’ve studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 1) Google Scholar. Use this constantly to make sure that the keywords you are targeting are not losing steam.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research.

A guide to free and easy influencer research tools

grow - Practical Marketing Solutions

Free influencer research tools. 1. Are they engaged with your ultimate target market? Well if you are working on influence on the cheap, these free influencer research tools should help you. The post A guide to free and easy influencer research tools appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Free influencer research tools. 1.

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5 Ways to distinguish your content and brand by using research

grow - Practical Marketing Solutions

Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field. Tom Webster is a vice president of Edison Research. By  Tom Webster, {grow} Community member. Good question, eh? 2. Period.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. It all comes down to developing an innate understanding of your target audience. Intent.

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How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

This actually leads to two lists of keyword priorities: Keyword targets that can be applied to existing content marketing assets. Keyword targets that need to be integrated into new, or to-be-developed content marketing assets. Successful application of SEO keyword research means matching content with the potential search intent of the user. Wikipedia entry (research-oriented).

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign. The implementation of effective keyword research can lead to high quality traffic and leads over the long term, from organic search engine visibility. Final Thoughts.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Like a runaway train, buyer personas have run amok with incorrect portrayals of what constitutes insights and what methods of research are appropriate.  Through data mining capabilities, they were able to target customers based on goal-directed behaviors specific to the four personas.   Illustration by Nikita Kozin. Strategic Necessity In An Emerging Digital-Centric World. Enjoy.).

Tips for B2B customer satisfaction research

The B2B Research Blog

That’s why every B2B business needs a programme of regular customer satisfaction research. Gain their support for the research first, or they and customers may react negatively.  Set KPIs and targets to incentivise action, or better still, link customer satisfaction metrics to bonuses. The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. Take care though. 

B2B content marketing research

The B2B Research Blog

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). The post B2B content marketing research appeared first on Circle Research - B2B market research agency.

The sneaky method BuzzFeed uses to win the market research game

grow - Practical Marketing Solutions

As BuzzFeed no doubt knows, quite a bit of nuanced personal data is revealed in the course of taking one of these quizzes, and depending on the privacy policy of the specific site, they can share it with business partners and use it to target ads. ethics Legal implications research buzzfeed buzzfeed quizes data privacy ethics of internet research online privacy privacy quizzes

Rethinking Market Strategy In A Digital Economy

Tony Zambito

Genesys embarked on qualitative user and buyer research to understand how such market-oriented behaviors were shifting, as well as, converging.  How executives acquire such insights today means conventional thinking on researching buyers and users separately needs a reboot.  by Delwar Hossain. For good reasons too.  Convergence of Behaviors. The reliance on organizational (i.e.

CMOs Are Behind On Disruptive Growth, And It’s Going To Cost Their Job [Research]

B2B Marketing Insider

Nearly 40% of CEOs say the CMO will be the first to go if business growth targets are not met, according to Accenture Strategy’s latest research ‘The C-level Disruptive Growth Opportunity,’ which surveyed over 500 CEOs and nearly 900 CMOs from organizations around the world. In spite of the fact that CEOs hold other C-level […]. Marketing Strategy

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Study: Mobile Users in China Are Open to Targeted Ads

KoMarketing Associates

For businesses, this reveals how critical proper ad targeting is on mobile. billion) and researchers expect it to continue to grow and increase in competitiveness this year. 2016 study , also by iiMedia Research, found that digital channels accounted for nearly 40 percent of advertising spend in China. The study, which was based on iiMedia Research’s proprietary data, uncovered that many more companies are leveraging DSPs (demand side platforms) for marketing and advertising. Users are more open to certain types of mobile ads, the data shows.

Understanding the moving target of Facebook reach

grow - Practical Marketing Solutions

— New research from several sources indicates that Facebook algorithmic tweaks could be dramatically depressing the visibility of brand posts to their audiences. We look at the recent Target breach — 40 million credit card profiles were stolen — and an analyst remark that indicates something even more sinister could be going on here. Are we safe? Of course you are!

4 Quick Research Tips to Build a Warmer Pipeline for Teleprospecting

Sales Prospecting Perspectives

In a sales world that’s becoming more social, it’s more important to target and personalize your messages to prospects, setting yourself apart from the rest and refusing to provide "another sales pitch." Use competitive or complimentary keywords to research what companies are hiring on job sites. Let’s face it: Not every cold call campaign is created equal. Instant warm introduction.

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

This is also an important principle behind buyer insights research and buyer persona development.  This is a common refrain I hear from those who have not tackled buyer persona research with the all-important focus on goal-directed behaviors. For instance, an individual in a B2B organization may perform the activity of online research related to supply chain management. 

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14 Tools & Resources for Conducting Market Research

Hubspot

In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs. In part, we can blame lack of research for why there are so many unsuccessful product launches and ill-conceived new feature additions. 14 Market Research Resources. 1) Google Insights Databoard. Learn more about crafting a survey for market research here.). 8) Typeform.

Blogging for Business - It's Role In Attracting Target Buyers

Client Bridge

When target customers are ready to buy, do they consider your company? reasonable resolution to this question is critical for BtoB companies who serve a defined target market. Customers today do their pre-buying research on the Web. When potential customers are in the pre-buying mode and doing research on the Web do they find your company? Why is this important?

3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

The first step to a modern keyword strategy is understanding the user intent behind target keywords. While it would definitely be a secondary consideration, it wouldn’t hurt for the brand targeting “3rd party logistics” to create both a sales page and an educational resource page based on the term. How we use them in an SEO strategy, however, is always evolving.