Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. 17% of marketers plan to implement influencer marketing for the first time this year (second only to video marketing as a new tactic). ” Only 29%?! That doesn’t sound right. ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. How do you know your tactics are working? Image credit: Twitter Here’s how Sprout Social is doing it.

Social Media 308

Social Media Social Marketing Planning Tips 308

Webbiquity

JULY 19, 2016

And of course, keyword stuffing, as an SEO tactic, is long dead. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. Sample review: “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.”

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. It takes time to build brand awareness and visibility in organic search for brand new websites. But organizations typically seek to accelerate this process as much as possible.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

APRIL 14, 2015

Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama. SEO Keyword Guides and Tools.

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. But roughly the same share plan to reallocate those funds to other marketing tactics. More than 450 B2B marketing professionals gave their input to this study.

Marketing Budget Creation 334

Marketing Budget Creation Paid Content Planning Peer-to-peer 334

Webbiquity

AUGUST 31, 2021

Tech buyers really hate B2B marketing tactics. Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. There were also some “yes, but” findings from the research. Millennials are now the majority of B2B purchasers. Analyst reports don’t.

Buy 293

Buy Cold Calling B2B Lead Scoring 293

Webbiquity

JANUARY 19, 2023

Marketing to professionals, such as doctors or lawyers, will often involve tactics borrowed from both sides. Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship.

Work Management 216

Work Management Marketing Management B2B Marketing B2B 216

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. For lead generation, an eBook may be one tactic. The best consultants aren’t simply order-takers, but contributors and collaborators on strategy and tactics, bringing new insights and ideas to the conversation.

Consulting 344

Consulting Marketing AI Paid Search Agency Ad Building 344

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. So, do your research. Guest post by Nina Petrov. Moreover, they can complement your other marketing strategies in substantial ways.

Email Marketing 163

Email Marketing Work Management B2B Marketing Marketing Management 163

Webbiquity

OCTOBER 15, 2021

Researchers evaluated the significant impacts on the market, especially among younger generations. You can help companies stay on top of market trends by enhancing the efficiency of their sustainable marketing tactics. Before developing a specific marketing tactic, it is helpful to define your audience based on a particular demand.

Effectiveness 269

Effectiveness Planning Paid Search Agency Marketing Management 269

Webbiquity

MARCH 2, 2021

Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics. But because it’s also an expensive tactic, most companies spend at least 20% of their total marketing budgets on events, and many spend half or more of all their marketing budgets there. Setting the Stage.

Event Marketing 268

Event Marketing ROI Multi-Channel Advertising Agencies 268

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Keyword research and selecting the right keywords to embed in your content are crucial. It’s a good idea to link to the top or popular websites, including original research sources and widely read publications.

Copywriting 332

Copywriting Rules SEO Lead Scoring 332

Webbiquity

NOVEMBER 29, 2019

Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital. Research the Right Keyword Opportunities. Start your research by talking to your actual customers (ideally) or least to customer-facing staff in sales and support functions.

SEO 281

SEO Paid Search Agency Lead Scoring Lead Ranking 281

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. Which tactics produce the highest quality leads?

Stats 236

Stats Planning Marketing Budget Creation Marketing Budget 236

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research. Product research can take a long time. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 343

Paid Content Social Marketing Paid Search Agency Advertising Agencies 343

Webbiquity

MARCH 10, 2022

According to research, 60% of B2B customers are likely to make repeat purchases. Virtually all potential clients will research your firm before making their final purchase decision, making it essential to design your business website strategically. Affiliate sales support independent publishing.

Spending 322

Spending Brand Identity Branding Top of Funnel 322

Webbiquity

FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. Where can you spread your content to maximize exposure?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

APRIL 20, 2010

What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? Smith prsents a helpful list of tactics for using email marketing the one “right way.&#. How has email marketing changed in the last few years? Seed this on Newsvine.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

OCTOBER 23, 2018

More recent research shows most B2B marketers aren’t satisfied with their current mix of inbound vs. outbound tactics regardless of last year’s focus.). Here are some commonly used tactics when getting started with inbound marketing : SEO. This can be done through either paid, organic, or a combination of tactics.

Inbound Marketing 261

Inbound Marketing Paid Content Top of Funnel High Quality Lead 261

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Summaries of industry research reports are most valuable when the results are fresh. Image credit: Andrea Piacquadio on Pexels.

SEO 290

SEO Marketing Websites B2B Marketing & Strategy 290

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

SEPTEMBER 11, 2018

What one content marketing tactic do almost all of them embrace? Which lead generation tactics do they disagree about? The webinar will present some key insights from the forthcoming report, How B2B Marketing is Changing in 2018 (and 2019), supplemented by other recent research findings. Which is perhaps the most overlooked?

Webinar Metrics 139

Webinar Metrics B2B Marketing Planning B2B 139

Webbiquity

MARCH 17, 2023

But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. This post details seven of the best tactics to generate B2B leads. Optimize Website Landing Pages Another essential tactic to generate B2B leads more effectively is optimizing your landing pages.

Tactics 304

Tactics Sales Qualified Leads Generation Lead Scoring 304

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Yet, many B2B sales approaches involve high-pressure tactics. So, hard-sell tactics won’t fly here. You can also set KPIs specific to tactics you have employed. Decision cycles are often long.

B2B Sales 178

B2B Sales Webinar Metrics B2B Peer-to-peer 178

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. SE Ranking.

Marketing Automation Services 252

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 252

Webbiquity

NOVEMBER 29, 2022

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Focus your research on customers’ preferences and interests. According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers.

Loyalty 307

Loyalty Lead Ranking Lead Scoring Budget Programs 307

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Get the answers to all of these questions and more here in 21 of the best guides to LinkedIn tactics, tools and techniques of last year. Which common mistakes should you avoid?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

MAY 20, 2020

Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. 39% plan to reallocate event marketing budgets to other tactics, with additional content creation topping the list.

Event Marketing 211

Event Marketing Marketing Budget Creation Planning Peer-to-peer 211

Webbiquity

NOVEMBER 21, 2021

They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. It’s also valuable for keyword research. The events of 2021 have forced marketers and entrepreneurs to be agile.

Budget Programs 327

Budget Programs Marketing Management Software Webinar Metrics 327

Webbiquity

NOVEMBER 29, 2019

An SEO firm can help you implement a variety of strategies, provide a highly effective blogger outreach service, and produce better social media content or research and demographic studies. Some business owners just learn as they go, implementing tactics randomly without a specific vision.

Paid Search Agency 173

Paid Search Agency SEO Ad Building Companies 173

Webbiquity

MARCH 10, 2020

Prospective buyers appreciate original content coming from intensive research, interviews, and surveys conducted or compiled by your company. Contests are an excellent tactic for encouraging audience engagement. But even if some tactics and content formats seem to work better than others, don’t stick with just one.

Sales Qualified Leads 303

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 303

Webbiquity

SEPTEMBER 5, 2017

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. Keyword Research/Testing: Use PPC results to determine the best opportunities for organic, long-term approach (this includes PPC tests for headlines, ad copy, landing pages and keyword optimization).

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

MARCH 25, 2021

The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. This tactic is especially effective for smaller companies. Guest post by Natasha Lane. However, the days of just slapping three one-sentence testimonials on your homepage are long gone.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Webbiquity

SEPTEMBER 8, 2020

While technology has certainly made our lives easier and (generally) more enjoyable, it has also made us more granular targets for advertisers—many of whom won’t hesitate to use invasive online tracking or other dodgy tactics to make a sale and get that all-important conversion. You need to change that. Invest in your content.

Ad Building 239

Ad Building Brand Identity Branding Tips 239

Webbiquity

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. What do all three of these tactics have in common? What to do?

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Webbiquity

MARCH 31, 2022

To stay ahead of the pack, look for tactics to start optimizing your site for voice search results now. For complex, high-value products and services, it can be much more effective than traditional marketing tactics that require you to reach hundreds of people to get ten interested buyers.

Marketing Budget 285

Marketing Budget Enterprise Management Sales Management Work Management 285