KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. But B2B marketers need to shift tactics and more important, messaging, in order to earn conversations with those prospective customers. .” One key tactic is search marketing.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to fix the situation is to start practicing CRO tactics that actually work. However, how much action can you expect from visitors who have seen these same tactics used over and over again? Or more realistically, start utilizing website conversion rate optimization tactics that often go ignored. Quick Takeaways.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. So, do some research to figure out what will make them take notice. Make sure you do plenty of audience research before developing your quiz. This helps it promote the most relevant products and maximize sales.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Square 2 Marketing

APRIL 2, 2024

Everyone is caught up in March Madness this year, and I would like to work down my field of 64 best lead generation tactics for the annual event. The elite eight of lead generation is based on our experience, research and years of practical execution with clients.

Tactics 74

Tactics Generation Leads Lead 74

Martech

MARCH 13, 2024

It’s time to move beyond these outdated tactics. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. There are many more use cases for AI in market research. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Previous research found that 59% of employees said they would prefer to work from home at least part of the time even after the pandemic. . Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

Martech

FEBRUARY 22, 2024

Whether taking advantage of user-generated content, implementing geotargeting for specific regions or crafting hyper-personalized messaging, you can benefit from adopting innovative tactics that align with the unique characteristics of their niche markets. Research and use relevant hashtags to increase the visibility of your content.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tactics 100

Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. The triple touch is a tactic that salespeople use to engage prospects. Use your research to align the prospect’s role and responsibilities with the problem you can help them solve. Want prospects to respond with lightning speed? What is the Triple Touch in Sales?

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1. Try not to waste that.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

ANNUITAS

MARCH 21, 2023

This allows for the ability to perform more precise attribution analysis and modeling, including the ability to remove baseline effects on revenue before performing attribution analysis to more accurately measure how marketing and sales tactics affect performance.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Stevens & Tate

NOVEMBER 7, 2022

They also use their smart devices to do their own research on where they want to live and how they want to do it. This is one reason why digital marketing tactics are critical for senior living marketing. Digital Marketing Tactics for Senior Living Communities. These tactics will help you position your senior living community.

Communities 119

Communities Tactics Planning High Quality Lead 119

Marketing Insider Group

OCTOBER 23, 2019

Learn about the goals of ABM and how to execute an effective strategy through digital and traditional tactics. Account-based marketing, otherwise known as key account marketing, is a B2B tactic that targets specific companies and decision-makers, versus casting a wide net across a full market or contact list. ABM is not a new tactic.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

ClearVoice

DECEMBER 18, 2023

Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn. This will unlock opportunities to make corrections, scale working tactics, and continue to grow your ABM results. The post Content Marketing Tactics to Overcome ABM Hurdles appeared first on ClearVoice.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

KoMarketing Associates

OCTOBER 26, 2022

As marketers continue to explore the benefits of account-based marketing (ABM), new research indicates that they are beginning to see its positive effects on their bottom line. While ABM has proved to be beneficial for some marketers, previous research suggests that B2B marketers are still struggling in this area.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. The B2B industrial marketing is evolving rapidly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Launch Marketing

NOVEMBER 15, 2023

Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands. Research shows that 75% of B2B buyers use social media to make buying decisions, showing the importance of utilizing various platforms to support the buyer’s journey. Ready to boost your social media presence to drive more leads?

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Hubspot

MARCH 18, 2024

Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. Here, I‘ll discuss four tactics you can use to frame your prices as effectively as possible — without resorting to discounting. Want more “Pipeline” Content? Let’s take a look.

Pricing 72

Pricing Price Tactics Customer Satisfaction 72

KoMarketing Associates

DECEMBER 4, 2019

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities. Nearly 81% of respondents claimed that their company spends at least some of its budget on ineffective marketing tactics.

Marketing Report 156

Marketing Report Tactics Effectiveness Statistics 156

Search Engine Journal

JANUARY 10, 2022

Reach your goal with these 25 link building, keyword research, and optimization tactics. The post 25 Unique SEO Tactics That Deliver Big Results appeared first on Search Engine Journal. Want to be guaranteed top positions on your most relevant keyword SERPs?

Tactics 136

Tactics SEO SERP Keywords 136

Anteriad

MAY 31, 2023

Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. It can be a little more difficult for B2B companies to use this tactic without coming over as cheesy and like they’re trying to hard, but it can be a very effective marketing tactic when done well.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Webbiquity

DECEMBER 4, 2018

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Prospects love this, as research reveals that 87 percent of buyers select a vendor who provided them with relevant pieces of content at each stage of the buying process. Determine Product Messaging. Conclusion.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.

Account Based Marketing 78

Account Based Marketing Tactics B2B Marketing Multi-Channel 78

Heinz Marketing

OCTOBER 14, 2021

In collaboration with Mindtickle , we surveyed over 280 sales and revenue leaders to discover tactics, processes, and technologies today’s sales teams use to build comprehensive and effective sales enablement programs. Click here to access the full research report. By Jamie Montoya , Client Engagement Manager.

Research 111

Research Ideal Customer Profiles Training B2B Sales 111

KoMarketing Associates

NOVEMBER 16, 2017

As marketers refine their SEO objectives, they are finding that on-page content is the most effective tactic in terms of achieving their goals. The “Search Engine Optimization Tactics Survey” from Ascend2 recently looked at how marketers are aligning their SEO goals with their tactics. Enterprise Marketers and SEO Objectives.

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

Sana Commerce

MARCH 15, 2024

Featured speakers: Justin Racine – Principal, Unified Commerce Strategy, Perficient Kris Harrington – CEO, GenAlpha Technologies Sebastiaan Verhaar – Chief Executive Officer, Sana Commerce Jai Baek – Marketing & Creative Director, United Pacific Industries Mark Brohan – Senior Vice President, B2B and Market Research, Digital (..)

eCommerce 52

eCommerce Tactics Examples Tools 52

Zoominfo

AUGUST 5, 2019

Check out our Q&A with Chris as he discloses marketing communication tactics for better communication in any scenario: Question One: Difficult Scenarios. Now, you may think that normal human beings, outside of hostage negotiations, aren’t driven by loss, so this form of negotiation doesn’t apply to your tactics in the office.

Tactics 159

Tactics Zoominfo Marketing & Strategy Correlation 159