Convince & Convert

MARCH 5, 2024

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Footnotes: Reddit Custom Survey, U.S., Your Everyday Purchases”, n=1,500, A18-64, May 2023.

Research 143

Research Loyalty Case Studies Communities 143

KoMarketing Associates

SEPTEMBER 28, 2021

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. According to a research summary from Hospitality Net , “Meetings volume from February to March (2022) increased 55.5

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Marketing AI 114

Marketing AI Research Paid Search Agency Customer Surveys 114

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey. Who do we need help from for the State of Buyer Personas 2022 Survey? We are not seeking consultants or agencies to take the survey. It is hard to believe.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

KoMarketing Associates

MAY 26, 2021

However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience. Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

Content Marketing Institute

MAY 4, 2021

Original research is one of those areas where so much can go wrong. The survey experience is one of those potential pitfalls. It may seem like a nice-to-have, but a good survey experience boosts completion and accuracy of results. Continue reading → The post Want Better Results From Your Original Research?

Customer Surveys 107

Customer Surveys Research Content Marketing Content 107

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

KoMarketing Associates

AUGUST 27, 2020

As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. This is not the first batch of research to highlight the impact of COVID-19 on marketing initiatives.

Customer Surveys 285

Customer Surveys Advertising Agencies Planning Paid Search Agency 285

KoMarketing Associates

DECEMBER 23, 2020

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Marketing Technology and the Customer Experience.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

KoMarketing Associates

OCTOBER 27, 2021

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization. Although 63% of respondents admitted they don’t have nurture-specific content, the more telling percentage is the amount that do,” wrote the researchers behind the report.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. For B2B marketers, the takeaways are 1) do your research up front, and 2) have a discussion. The association with other influencers and emerging brands. It is More About Branding than Lead Generation.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

KoMarketing Associates

OCTOBER 15, 2020

As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1). also made the list.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Search Engine Journal

SEPTEMBER 7, 2021

The post The State of SEO 2021: Key Industry Survey Findings [Research] appeared first on Search Engine Journal. Search Engine Journal's first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary.

Customer Surveys 115

Customer Surveys SEO Research 115

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Deloitte meanwhile surveyed CMOs to gauge their responses to 2020.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). Quick Takeaways.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. Though influencer marketing is not primarily about lead generation, 69% of respondents in this survey said it helps with that objective. Download the full report to get all the details.

Research 243

Research B2B Marketing B2B Budget Programs 243

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . Avoiding jumping into any questions.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

KoMarketing Associates

FEBRUARY 2, 2021

As marketing leaders look ahead in the New Year, new research suggests that they already have a few areas of investment that they are eyeing for the coming months. Almost 25% of respondents replied to the survey with “growth marketing,” putting it at the top of the list. Shifting Toward Marketing to Drive Revenue.

Growth Marketing 203

Growth Marketing Customer Surveys Content Marketing Paid Search Agency 203

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. Marketers’ Dedication to Social Media Marketing. 18%) now goes toward social media.

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Martech

NOVEMBER 1, 2022

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. Games tracking data and research firm Newzoo estimates the gaming audience at 3.2 A full 45% of gamers in the survey said interstitial ads were the dominant ad type they experienced in games.

Customer Surveys 118

Customer Surveys Ads Mobile Advertising Banners 118