strategy Research Related Topics 
Convince & Convert
MARCH 7, 2024
As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. Two-thirds of GTM leaders say AI is also highly effective for market research, analysis, measurement, and analytics. Tip on using AI for market research and analysis. And what is working and not working?
Marketing Insider Group
OCTOBER 16, 2023
In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. BuzzSumo provides insights into their content strategy , helping you refine yours.
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Webbiquity
OCTOBER 17, 2023
Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. How are goals and strategies for content marketing changing? Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data.
Content Marketing Institute
MARCH 13, 2024
CMI's newly released research also finds out what sets top performers apart from their industry peers. Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Webbiquity
MARCH 1, 2022
But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Something old, something new…use metrics to drive content strategy. But posts about basic business concepts and strategy can remain fresh and timely for far longer. No surprise there. Familiarity breeds intent.
Vision Edge Marketing
JANUARY 30, 2024
Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency. Methods for personalizing ABM strategy. While more businesses are using ABM platforms, many lack the resources to make the most of this technology. ABM Marketing trends.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. Live polling will be done during the presentation to give you real-time perspective from your peers in addition to the research findings. Top tactics and channels for reallocating event marketing dollars.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day. How to position your vision as an umbrella for the product strategy. February 9th, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. You might be surprised to learn that neither of these businesses would be where they are today without it.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company. In a recent research report on Customer Effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved. So how do you get started with developing a successful customer care strategy?
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