ANNUITAS

MARCH 21, 2023

Being able to more seamlessly measure virtual event attendee behavior across multiple stages (and core marketing actions) has been a bit of a blind spot for a lot of marketers. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Search Engine Journal

AUGUST 11, 2022

A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. The post Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens appeared first on Search Engine Journal.

Youtube 89

Youtube Facebook Customer Surveys Social Media 89

Search Engine Journal

JANUARY 23, 2023

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal.

Keywords 96

Keywords Ad Agencies Research SEO 96

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. Start with keyword research. That’s your sweet spot.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Benchmark Email

JULY 6, 2021

Getting one of those coveted top spots on the search results page requires more than just a dose of good luck. The better job you do choosing your keywords, the better chance you’ll have of popping… The post How to Perform Effective Keyword Research appeared first on Benchmark Email.

Keywords 111

Keywords Research Effectiveness Advertising Benchmark 111

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Convert

SEPTEMBER 4, 2020

In a paper Studying GDPR Consent Notices in the Field ( pdf ) from the Ruhr-Universität Bochum, Germany, the researchers write: Our results further indicate that the GDPR’s principles of data protection by default and purposed-based consent would require websites to use consent notices that would actually lead to less than 0.1%

Analytics 83

Analytics Banners Privacy Allocation 83

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

Savanta

JUNE 30, 2014

In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources: Brand building is a lower priority than activity which directly builds revenue in the short-term. So how do you find the positioning sweet spot? Managing a B2B brand isn’t easy.

Positioning 120

Positioning Brand Identity Branding Differentiation 120

Convince & Convert

SEPTEMBER 7, 2011

The Creation and Curation Sweet Spot. This feels like a pretty solid sweet spot. It’s clear from the data that companies in the Balanced category achieve the best results overall. They generate 20% fewer clicks per post than Curators, but their conversion rate is 10X higher. I’ll take that trade any day. of the time. of the time.

Curation 166

Curation Research Sample Click Rate 166

Adobe Experience Cloud Blog

JULY 7, 2017

The lead must also have a need for your product or service and be ready to research and evaluate solutions. By the time a lead reaches your website, they’ve already done 60% of the research elsewhere online. Social media intent data can help fill this blind spot. Why is that? Because there is more to lead scoring than just fit.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results?

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

SalesIntel

SEPTEMBER 13, 2021

But as a result, they face a blind spot that leads to inaccurate lead qualification. . The Blind Spot in Lead Qualification. Leads already do most of their research before they arrive at your website. Avoid Blind Spot in Your Lead Scoring with Buyer Intent Data. And, that works to some extent. Want to get started?

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 110

Vendors Research Top of Funnel Tips 110

Outgrow

APRIL 17, 2024

About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the ‘Chinese Women of the Year – Technology’ Award. Yue Wang : Pass.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Content Standard

DECEMBER 6, 2023

other areas of business) have been a bright spot in my life as a healthcare tech writer. other areas of business) have been a bright spot in my life as a healthcare tech writer. The answer is market research. A market research-enhanced content strategy keeps rhythm with the focus of healthcare decision makers.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Liveintent

MARCH 14, 2022

CNET leverages its suite of newsletters — reaching more than 100 million unique users each month — to deepen its relationship with readers and cement itself as the destination to discover and research technology and consumer electronics. Minimize operational friction.

Paid Search Agency 62

Paid Search Agency Ads Banner Ads Curation 62

Moz

JULY 20, 2020

The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” So here’s what I would recommend instead: Figure out what your people care about Find where the magic happens Keyword research your topics Brainstorm, categorize, and prioritize Execute. Keyword research your topics.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Moz

JULY 20, 2020

The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” So here’s what I would recommend instead: Figure out what your people care about Find where the magic happens Keyword research your topics Brainstorm, categorize, and prioritize Execute. Keyword research your topics.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Vision Edge Marketing

DECEMBER 5, 2023

This step often requires conducting research and collecting data. If primary research is not an option, consider secondary research such as analyst report, and leveraging your customer advisory board. Spot Opportunities. Arm yourself with research and do the same for existing and prospective customers for each connector.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. Prior to the interview, research the podcast, host, and typical audience. Securing a guest spot on a podcast is a real coup, so take advantage of the win by following best practices for success. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

ANNUITAS

JANUARY 21, 2016

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). Developing truly effective buyer personas requires an in-depth exploration of each of those driving forces through interviews and third party research. If you don’t have the time to do it properly, hire someone who does.

Tactics 100

Tactics Top of Funnel Demand Generation Buyer Personas 100

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Your Turn What ways have you found to check your blind spot?

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. What ways have you found to check your blind spot? Social Media Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Stevens & Tate

JANUARY 9, 2020

When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Send Out Customer Surveys.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. B2B marketers, in particular, have seen success utilizing social media, according to previous research.

Social Media 273

Social Media ROI Social Marketing Media 273

Nuvi

SEPTEMBER 20, 2022

Learning from sentiment is important in improving a dealership’s reputation – Reputation’s own research shows that dealers with stronger reputations increase sales up to 10%. 80% of consumers say they have delayed a purchase due to inventory shortages. 85% of consumers say reviews are important. .

Customer Satisfaction 52

Customer Satisfaction Work Management Loyalty Correlation 52

Hubspot

FEBRUARY 21, 2020

And because salespeople are so focused on meeting their number, it can be hard to spot burnout in your team before it’s too late. So here are seven ways to spot burnout in your salespeople, along with helpful strategies for what to do next. This can be a tough one to spot. Sales Burnout. Causes of Burnout for Sales Reps.

Burn Rate 92

Burn Rate Work Management Lead Ranking Marketing Management 92

Convince & Convert

OCTOBER 6, 2014

» Digital Marketing big data content marketing grouphigh market research marketing presentations' More than ever before, marketers have access to data. Small data. Data from software, reports, Read the whole entry. »

Case Study 146

Case Study Case Studies Software Marketing 146

SEMrush

JUNE 13, 2019

Get a walkthrough on how to use Reddit to do keyword research as well as strategies for coming up with high-quality content ideas.

Keywords 111

Keywords Research Marketing & Strategy Marketing Strategy 111

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. We conducted further research to find and identify primary triggers and personas. Over the course of 2017 we put our ABM strategy and plan into place.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. The red spots are the most viewed areas, while the blue spots are quickly scanned information. Readers start strong but scan the bottom of an article as attention starts to fade.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. Spot the weaknesses. Spot their top performers. Creating an SEO Strategy Based on Competitor Analysis So, you’ve done the research, peeked at your competitors, and gathered a ton of insights. Know your strengths. Find the gaps.

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257