Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. The post How B2B Content Marketing Has Changed and What To Do Next [Research] appeared first on B2B Marketing Blog | Webbiquity. The way B2B buyers consume content has changed significantly in the past two years.

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Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Webbiquity

AUGUST 3, 2021

Here are 15 more intriguing and actionable stats and facts pulled from that research. 45% search for brand information on social media, and the same percentage use voice search. Social Media Facts and Stats. billion active social media users worldwide (almost 54% of all people on earth). That is sad.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Webbiquity

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. In short, social media helps with link building, which is critical for SEO.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. The importance of search means vendors need to focus on SEO as well as having a presence everywhere their buyers may find them online: software review sites, influential blogs, social media platforms, etc. Yet this remains a significant disconnect.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. 2. Use Consistent Branding Assets Across Social Media.

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Social Media Tips Media Ideal Customer Profiles 216

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Webbiquity

MAY 24, 2016

Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. Paul ( #SMBMSP90 on Twitter).

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Online editorial calendar for content marketing and social media planning. 3) Bubbl.us.

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Planning Research Tools Best Practices 145

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

MARCH 31, 2010

Which industry segments are most actively discussed in social media? Who’s really using which social media networks? Which social media tool do businesses find most effective at reaching their target audiences? What social media information source is used by 91% of b2b buyers? Matt McGee.

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Paid Content Social Media Research Social Marketing 100

Webbiquity

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B marketing budgets are shifting to digital and social. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift. 9 B2B Social Media Marketing Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

JANUARY 9, 2024

Naturally, they are going to share it across their social media channels like Twitter (I refuse to call it X) and LinkedIn. By targeting well-known individuals who have a solid following, you will see a ton of inbound traffic from social media. Promote the post through your social channels and email lists.

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Webbiquity

JULY 13, 2021

billion) are active social media users. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Here are 12 more interesting findings from this impressive research effort. Two-thirds of all the people on earth own a mobile phone.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Webbiquity

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

JULY 23, 2020

Social Media Stats. The typical Internet user is online for more than six hours per day, and roughly a third of that time is spend on social media. More key social media facts: 3.8 billion people, or nearly half the world’s population, have at least one social media account.

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Stats Internet Marketing CTR Click Rate 328

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 8, 2023

Two recent research reports from Demand Gen Report provide some vital answers and insights on trends. Among the key findings from this report: The top tasks B2B buyers are adding to their decision making process are conducting a more detailed ROI analysis (38%) and spending more time researching decisions (31%).

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. This post outlines 10 key steps in using social listening to satisfy and retain more customers.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

MAY 26, 2022

Include your email address, phone number, links to all of your business social media accounts, and physical address (if you have a brick-and-mortar location). Leverage the Power of Social Media. Social media is a powerful channel to reach new customers and build relationships with existing ones.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Webbiquity

NOVEMBER 20, 2023

Here are some of the best Cyber Week deals, across SEO, social media, email marketing, and other task areas. Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform. Are there tools that aren’t quite cutting it, that you may want to replace?

Enterprise Management 200

Enterprise Management Marketing Management Budget Programs Software 200

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

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Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. SmartBug Media. Social Media Today.

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Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

MARCH 8, 2022

It helps people discover your brand through search engines and social media. When you create informative, actionable content based on your original research, it can generate a lot of attention. So, do some research to figure out what will make them take notice. Provide gift cards. An estimated 34% of people return gifts.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Social Media Posts You can also use AI to create more social media posts. You could even craft better social media ads with the aid of this technology.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Ideally, you’ll want to start by conducting some market research to understand where your audience is coming from. And email marketing typically works better when supported by social media efforts.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

JUNE 1, 2021

Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical. But for your social media activity to successfully yield results, you need to do more than just broadcast content. Don’t rely on Gmail here.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

JULY 5, 2022

Share Your Content on Social Media for Free Exposure. Sharing your content on social media provides no-cost (though not no-effort) exposure for your brand. While you don’t have to pay for attention using organic social media, you do have to earn it. There are a few ways to go about this.

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Promotion Spending Marketing Budget Tactics 335