Valasys

JULY 26, 2019

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). Identifying the potential new Markets : The first two digits of NAICS or SIC code is an industry title.

API 40

API SIC Paid Search Agency Optimization 40

SalesIntel

FEBRUARY 8, 2023

It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc. Research shows about 10% of buyers are actively buying or want to buy at any time.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Hubspot

JANUARY 31, 2018

He writes: I took some of the papers, and, making short hints of the sentiment in each sentence, laid them by a few days, and then, without looking at the book, try’d to compleat [sic] the papers again, by expressing each hinted sentiment at length, and as fully as it had been expressed before, in any suitable words that should come to hand.

Storytelling 100

Storytelling SIC Template Case Studies 100

ViewPoint

MAY 13, 2016

Here’s an example from one of our past research partners, an $80 billion IT management organization. In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. Spell out the responsibilities and accountabilities of Sales and Marketing. Has interest from a decision maker.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

markempa

SEPTEMBER 16, 2012

She works with Research Partners to develop teleprospecting programs where precisely the right people are given the right message to quickly convert them to leads. He develops and guides lead generation program that efficiently and effectively drive revenue for MECLABS Research Partners. Staley is a program manager.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

Biznology

AUGUST 26, 2013

SIC or NAICS. from market research). Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts. Parent company/enterprise link.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. We define the attributes of a truly qualified lead as: SIC or NAICS code. Firmographics (revenue, #employees, # of locations).

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

SalesIntel

MAY 17, 2023

Reduced Efficiency: Limited data access can lead to increased time and effort spent on researching and identifying potential leads, reducing the efficiency of the lead generation process. Our research team reverifies every contact every 90 days for accuracy so you always reach your intended target.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Vidyard

SEPTEMBER 18, 2017

Research shows that you only have a matter of seconds to snare viewers’ interest and unlike movie theatres, you don’t have a captive audience. “The way people’s [sic] brains are wired, first we remember how something ends, and then we remember how it begins.”

Video Marketing 83

Video Marketing SIC Paid Search Agency Act-On 83

The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Hint: Maybe Not)”.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Vidyard

SEPTEMBER 18, 2017

Research shows that you only have a matter of seconds to snare viewers’ interest and unlike movie theatres, you don’t have a captive audience. “The way people’s [sic] brains are wired, first we remember how something ends, and then we remember how it begins.” Do the same with your marketing videos, and do it fast.

Video Marketing 65

Video Marketing SIC Buzz Paid Search Agency 65

Biznology

JULY 31, 2015

It is well accepted that senior executives expect that you will have done some research on their company that includes, but is not limited to, visiting their website. It also allows time for the research recommended in #1 above. The first level targeting matrix is industry code (SIC or NAICS) and company size.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Marketing Craftmanship

APRIL 19, 2012

Our cross-border solutions enable the HQ finance and HR teams to quickly and efficiently implement expansion plans, establish appropriate entities, get overseas employees paid, and navigate unfamiliar overseas tax codes and compliance regulations.”. Providing financial, tax and compliance services to companies in their international explansion.” (sic).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Content Marketing Institute

JULY 2, 2018

You’ve likely had to read research papers from leading professionals and academics. “When there is a gap between one’s real and one’s declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.” – George Orwell. Orwell hated the wordy writing of the “wise.”

SIC 106

SIC Content Paper Storytelling 106

Biznology

FEBRUARY 9, 2016

First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. Targeting and List Selection – 50-70% of success.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Industrial Marketing Today

DECEMBER 1, 2011

They will do their research online and create their shortlist of vendors long before they will engage with your salesperson. Just defining your target audience by North American Industry Classification System (NAICS) or Standard Industrial Classification (SIC) codes and job functions are not enough.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

accelerate agency

JUNE 12, 2020

If your expertise is more to do with market research than keyword research , you might need a quick tutorial on structured data and SEO. In their own introduction to structured data , Google define it as: ‘a standardized [sic] format for providing information about a page and classifying the page content’.

Tips 52

Tips Paid Search Agency Classified Ads SIC 52

Marketing Insider Group

JUNE 3, 2010

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Research smart placement : And now that you understand your prospects needs and you’ve created compelling content, you need to place that content where the largest majority of your prospects will find you.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Everything Technology Marketing

OCTOBER 10, 2010

For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? While company size or industry SIC/NAICS classifications are easy to gather for demographics-based segmentation, behavioral data is not that easy to come by.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Biznology

AUGUST 19, 2015

Recent studies by a number of firms, including Exhibit Surveys and Center for Exhibition Industry Research (CEIR), identify lead generation at 80-85% as the reason that companies exhibit at trade shows. The first level targeting matrix is usually industry code (SIC or NAICS) and company size. We all know this!

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

ClearVoice

JANUARY 22, 2019

V eena Dubal, Associate Professor of Law at the University of California Hastings College of the Law, has been at the forefront of the research around whether it serves companies well to classify independent contractors as employees or freelancers. ” Dubal sums up her assessment in the last paragraph of the paper.

Classified Ads 40

Classified Ads Case Studies Paid Search Agency SIC 40

Hubspot

SEPTEMBER 23, 2015

In one experiment , researchers found that technology workers became distracted after only 11 minutes of work. Nancy Colier wrote this in Psychology Today: It seems that the urge to check it is disproportionally [sic] high and out of sync with reality and well-being.". Checking email is a huge distraction.

SIC 28

SIC Case Studies Email Marketing Studies 28

B2B Marketing Directions

AUGUST 30, 2020

The adoption of content marketing is now so widespread that it is no longer specifically tracked in this research. The 2018 content marketing survey by the Content Marketing Institute and MarketingProfs, found that 91% of B2B companies were using content marketing. Remember the old saying: No one ever got fired for buying IBM.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

Online Marketing Institute

MAY 24, 2009

► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value? I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.)

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Hubspot

AUGUST 26, 2014

It took you four and a half hours, required a ton of research, and maybe cost you a very late night. Chartbeat’s research demonstrates that there is “little correlation between Twitter activity and article completion.” Once upon a time, you wrote an article. It was a good one. Don’t get too excited.

CPL 28

CPL Cost per Lead SIC Correlation 28

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Go beyond the high-level demographics of SIC/NAICS codes and company size. email campaigns per week, up from 15.4 per week in 2006. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

I mean dig deeper than just the demographics like company size, job title, SIC code etc. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. This will also lower the client’s fear of “you just don’t get it.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Martech

OCTOBER 4, 2022

billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company. With the rare exception of a Hamilton on Disney+, there’s a reason why live Broadway shows videotaped and then shown on a screen never has [sic] been really successful — much is lost in the translation to a different medium.”.

Enterprise Management 114

Enterprise Management Marketing Management Budget Programs SIC 114

LeadsRX

JULY 19, 2021

Only 54% of marketing decisions are being influenced by marketing analytics , with respondents citing poor data quality, unactionable (sic) results and nebulous recommendations as top reasons for why they don’t rely on analytics to make decisions. Poor Data Quality. They’re swamped.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

SalesIntel

APRIL 22, 2022

It assists you in both researching your target customer and locating similar organizations. Paired with contact data such as emails and mobile phones, you get access to data such as SIC, company size, revenue, team size, location, funding, and more. Get Research Done on Demand. Firmographics. Technographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

SalesIntel

APRIL 22, 2022

It assists you in both researching your target customer and locating similar organizations. Paired with contact data such as emails and mobile phones, you get access to data such as SIC, company size, revenue, team size, location, funding, and more. Get Research Done on Demand. Firmographics. Technographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

markempa

SEPTEMBER 23, 2012

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). They have all the basic demographic data you’ll typically need, but you’ll have to do more research to fit your ideal customer profile. Number of employees.

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

OCTOBER 21, 2012

Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. One MECLABS Research Partner related how it tripled its Google AdWords spend and doubled its digital marketing investment, but hadn’t reviewed its ICP in two years.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Profiling Lead Scoring 120

Online Marketing Institute

JULY 31, 2009

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Biznology

AUGUST 31, 2018

1] As an Example [sic.], In our research, “what is” queries have the highest volume. the goal of a user, can be fact-checking, comparison shopping or filling downtime. This captures the basic meaning. But there are some aspects of this definition I don’t like. So a lot of people ask them.

Intent 136

Intent Lead Ranking Buyer's Journey Comparison 136

Single Grain

NOVEMBER 22, 2019

During this test, only the person who share [sic] a post will see the total number of likes it gets.'”. HypeAuditor research on the test countries found that likes fell by as much as 15% for influencers with 5,000-20,000 followers: Influencers in Brazil were hit hardest, while Japan was the only country that actually received more likes.

Social Media 141

Social Media Paid Content Social Marketing Paid Search Agency 141

WebMarketCentral

JUNE 7, 2005

So, drawing on a small amount of research and a large amount of experience, I put these pages up on the site. On the anti-RFP side are Alison Glander's "Drowning in RFPs" from Promo magazine, and "Why RFP's (sic) Are A Bad Idea" from the Business of Business Marketing blog. That said, I did find a few pieces of interest.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Ad Agencies RFI 20