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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Here are some of our favorite features and aspects of Semrush: Keyword research.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

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Four Professional Services Findings from our Inside the Buyer’s Brain Research

Hinge Marketing

One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain. About the Research. Our most recent study details the perspectives of more than 1,900 buyers and 3,610 sellers of professional services.

Research 114
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Report: B2B Marketers Faced with Rising Customer Service Expectations

KoMarketing Associates

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. Furthermore, 76% stated that after having a great experience, it increases their expectations for customer service across other industries.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Primary Market Research: A Valuable Key to Unlocking Greater Professional Services Growth

Hinge Marketing

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. In short, primary research will help you grow your firm. Let’s face it.

Research 150
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The Decision Journey: New Insights from Reddit Research

Convince & Convert

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers.

Research 140
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Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

How inclusive is your UX research? This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers. This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS).

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Wasteful technology and service spending. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away!

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4 Steps to Developing Your Customer Care Strategy

Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. In a recent research report on Customer Effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved.

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Put Your Data to Work: The Complete Playbook

From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more. This playbook contains: Exclusive statistics, research, and insights into how the pandemic has affected businesses over the last 18 months.