WebMarketCentral

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Helpful SEM Advice from MarketingSherpa

WebMarketCentral

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. And the most surprising point: 16% of respondents said they didn't share SEM results with their agencies. My question is: why isn't their agency managing their SEM program in the first place?

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How to get a Bigger SEM Budget

WebMarketCentral

Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." As an example, I was asked several months ago by a client to take over a floundering SEM campaign.

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. I was most interested in learning that the average SEM conversion rate for B2B technology companies is 2.8%. How can you convert more clickers into buyers? technologies now mainstream?

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

Second, the blurring of these lines does indeed mean that you need a resource (whether that's an individual consultant/employee, an internal team or an agency) that understands SEO, SEM, online advertising, PR and social media, and can make all these interconnected pieces work together to optimize your business results from the web.

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How to Develop an SEO Keyword List

WebMarketCentral

In Reader Poll: Best Keyword Research Tools , search guru Lee Odden reports on the popularity of 15 keyword tools. In addition, some terms will be too broad for SEO but may be use for a search engine marketing (SEM) program (SEO vs. SEM terms will be the topic of a future post).

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Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

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Why Marketers Should Act Like 3-Year Olds

WebMarketCentral

On the other hand, if you sell primarily to the construction or real estate industries, your leads have probably been down for several months now-and you don't need a great deal of research or reflection to figure out why. Or, most likely, something you did that was totally unrelated to SEM that nevertheless had an effect?

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