Helpful SEM Advice from MarketingSherpa
WebMarketCentral
NOVEMBER 30, 2007
If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. And the most surprising point: 16% of respondents said they didn't share SEM results with their agencies. My question is: why isn't their agency managing their SEM program in the first place?
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